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Toys & Games Retail North America (NAFTA) Industry Guide 2020-2029

Publisher MarketLine
Published Nov 24, 2025
SKU # MTLN20790979

Description

Toys & Games Retail North America (NAFTA) Industry Guide 2020-2029

Summary

The NAFTA Toys & Games Retail industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The North American Free Trade Agreement (NAFTA) is a trade agreement between the countries in North America: the US, Canada and Mexico. The toys & games retail industry within the NAFTA countries had a total market value of $35,698.5 million in 2024.The Mexico was the fastest growing country, with a CAGR of 9.3% over the 2020-24 period.
  • Within the toys & games retail industry, the US is the leading country among the NAFTA bloc, with market revenues of $30,304.9 million in 2024. This was followed by Canada and Mexico, with a value of $2,806.9 and $2,586.7 million, respectively.
  • The US is expected to lead the toys & games retail industry in the NAFTA bloc, with a value of $34,294.3 million in 2029, followed by Canada and Mexico with expected values of $3,456.3 and $2,725.9 million, respectively.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the NAFTA toys & games retail market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the NAFTA toys & games retail market
  • Leading company profiles reveal details of key toys & games retail market players’ NAFTA operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the NAFTA toys & games retail market with five year forecasts
  • Compares data from the US, Canada and Mexico, alongside individual chapters on each country
Reasons to Buy
  • What was the size of the NAFTA toys & games retail market by value in 2023?
  • What will be the size of the NAFTA toys & games retail market in 2028?
  • What factors are affecting the strength of competition in the NAFTA toys & games retail market?
  • How has the market performed over the last five years?
  • How large is the NAFTA toys & games retail market in relation to its regional counterparts?

Table of Contents

1 Introduction
1.1. What is this report about?
1.2. Who is the target reader?
1.3. How to use this report
1.4. Definitions
2 NAFTA Toys & Games Retail
2.1. Industry Outlook
3 Toys & Games Retail in Canada
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Toys & Games Retail in Mexico
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Macroeconomic Indicators
6.1. Country data
7 Toys & Games Retail in The United States
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
8 Macroeconomic Indicators
8.1. Country data
9 Company Profiles
9.1. Walmart Inc
9.2. Amazon.com Inc
9.3. Toys R Us Ltd
9.4. Lego AS
9.5. El Puerto de Liverpool SAB de CV
9.6. Organizacion Soriana SAB de CV
9.7. Target Corp
9.8. Amic Trading Pty Ltd
9.9. Shoprite Holdings Ltd
9.10. The Hamleys Group, Ltd.
9.11. Lojas Americanas SA
9.12. Ri Happy Brinquedos Ltda.
9.13. Magazine Luiza SA
9.14. Toys R Us ANZ Ltd
9.15. Miniso Group Holding Ltd
9.16. Pop Mart International Group Ltd
9.17. Hamleys of London Ltd
9.18. Funskool Ltd
9.19. Flipkart Internet Pvt Ltd
9.20. Smyths Toys Ltd
9.21. Bandai Namco Holdings Inc
9.22. Carrefour SA
9.23. The Entertainer (Amersham) Ltd.
9.24. SAC EPSE Joueclub
9.25. myToys.de GmbH
9.26. Giochi Preziosi SpA
9.27. Toys R Us-Japan,Ltd.
9.28. Tomy Company Ltd
9.29. Happinet Corp
9.30. Big W
9.31. bol.com bv
9.32. Intertoys Holland B.V.
9.33. El Corte Ingles SA
9.34. Juguettos Central de Compras S Coop V
9.35. Sainsbury's Supermarkets Ltd
10 Appendix
10.1. Methodology
10.2. About MarketLine
List of Tables
Table 1: NAFTA countries toys & games retail industry, revenue ($m), 2020-29
Table 2: NAFTA countries toys & games retail industry, revenue ($m), 2020-24
Table 3: NAFTA countries toys & games retail industry forecast, revenue ($m), 2024-29
Table 4: Canada toys & games retail market value: $ million, 2019-24
Table 5: Canada toys & games retail market geography segmentation: $ million, 2024
Table 6: Canada toys & games retail market distribution: % share, by value, 2024
Table 7: Canada toys & games retail market value forecast: $ million, 2024-29
Table 8: Canada Size of Population (Million), 2020-24
Table 9: Canada Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 10: Canada GDP (Current Prices, $ Billion), 2020-24
Table 11: Canada Inflation, 2020-24
Table 12: Canada Consumer Price Index (Absolute), 2020-24
Table 13: Canada Exchange Rate, 2019-24
Table 14: Mexico toys & games retail market value: $ million, 2019-24
Table 15: Mexico toys & games retail market geography segmentation: $ million, 2024
Table 16: Mexico toys & games retail market distribution: % share, by value, 2024
Table 17: Mexico toys & games retail market value forecast: $ million, 2024-29
Table 18: Mexico Size of Population (Million), 2020-24
Table 19: Mexico Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Mexico GDP (Current Prices, $ Billion), 2020-24
Table 21: Mexico Inflation, 2020-24
Table 22: Mexico Consumer Price Index (Absolute), 2020-24
Table 23: Mexico Exchange Rate, 2019-24
Table 24: United States toys & games retail market value: $ million, 2019-24
Table 25: United States toys & games retail market geography segmentation: $ million, 2024
Table 26: United States toys & games retail market distribution: % share, by value, 2024
Table 27: United States toys & games retail market value forecast: $ million, 2024-29
Table 28: United States Size of Population (Million), 2020-24
Table 29: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 30: United States GDP (Current Prices, $ Billion), 2020-24
Table 31: United States Inflation, 2020-24
Table 32: United States Consumer Price Index (Absolute), 2020-24
Table 33: United States Exchange Rate, 2019-24
List of Figures
Figure 1: NAFTA countries toys & games retail industry, revenue ($m), 2020-29
Figure 2: NAFTA countries toys & games retail industry, revenue ($m), 2020-24
Figure 3: NAFTA countries toys & games retail industry forecast, revenue ($m), 2024-29
Figure 4: Canada toys & games retail market value: $ million, 2019-24
Figure 5: Canada toys & games retail market geography segmentation: % share, by value, 2024
Figure 6: Canada toys & games retail market distribution: % share, by value, 2024
Figure 7: Canada toys & games retail market value forecast: $ million, 2024-29
Figure 8: Forces driving competition in the toys & games retail market in Canada, 2024
Figure 9: Drivers of buyer power in the toys & games retail market in Canada, 2024
Figure 10: Drivers of supplier power in the toys & games retail market in Canada, 2024
Figure 11: Factors influencing the likelihood of new entrants in the toys & games retail market in Canada, 2024
Figure 12: Factors influencing the threat of substitutes in the toys & games retail market in Canada, 2024
Figure 13: Drivers of degree of rivalry in the toys & games retail market in Canada, 2024
Figure 14: Mexico toys & games retail market value: $ million, 2019-24
Figure 15: Mexico toys & games retail market geography segmentation: % share, by value, 2024
Figure 16: Mexico toys & games retail market distribution: % share, by value, 2024
Figure 17: Mexico toys & games retail market value forecast: $ million, 2024-29
Figure 18: Forces driving competition in the toys & games retail market in Mexico, 2024
Figure 19: Drivers of buyer power in the toys & games retail market in Mexico, 2024
Figure 20: Drivers of supplier power in the toys & games retail market in Mexico, 2024
Figure 21: Factors influencing the likelihood of new entrants in the toys & games retail market in Mexico, 2024
Figure 22: Factors influencing the threat of substitutes in the toys & games retail market in Mexico, 2024
Figure 23: Drivers of degree of rivalry in the toys & games retail market in Mexico, 2024
Figure 24: United States toys & games retail market value: $ million, 2019-24
Figure 25: United States toys & games retail market geography segmentation: % share, by value, 2024
Figure 26: United States toys & games retail market distribution: % share, by value, 2024
Figure 27: United States toys & games retail market value forecast: $ million, 2024-29
Figure 28: Forces driving competition in the toys & games retail market in the United States, 2024
Figure 29: Drivers of buyer power in the toys & games retail market in the United States, 2024
Figure 30: Drivers of supplier power in the toys & games retail market in the United States, 2024
Figure 31: Factors influencing the likelihood of new entrants in the toys & games retail market in the United States, 2024
Figure 32: Factors influencing the threat of substitutes in the toys & games retail market in the United States, 2024
Figure 33: Drivers of degree of rivalry in the toys & games retail market in the United States, 2024

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