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Software in Brazil

Publisher MarketLine
Published Oct 16, 2025
Length 49 Pages
SKU # MTLN20768132

Description

Software in Brazil

Summary

Software in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Software market encompasses applications used for business operations (e.g., ERP, CRM, etc.), as well as infrastructure software that manages IT systems and operations. The market value represents the revenue generated from sales and subscriptions of various software packages and offerings. It includes both signed deals that remain under contract and the annual revenues associated with new contracts signed within a specific calendar year. This excludes sales opportunities for third-party service providers.
  • The Brazilian software market recorded revenues of $21.2 billion in 2024, representing a compound annual growth rate (CAGR) of 14.2% between 2019 and 2024.
  • The business process applications segment accounted for the market's largest proportion in 2024, with total revenues of $6.0 billion, equivalent to 28.3% of the market's overall value.
  • In 2024, the Brazilian software market recorded an annual growth of 19.3%. The growth is attributed to the accelerating digital transformation among small businesses. According to the Brazilian Micro and Small Business Support Service (Sebrae), in Q1 2025, Brazil recorded a new high, registering over 1.4 million new entities. This surge corresponds to a 28% increase in the micro and small businesses over Q1 2024.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the software market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the software market in Brazil
  • Leading company profiles reveal details of key software market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil software market with five year forecasts
Reasons to Buy
  • What was the size of the Brazil software market by value in 2024?
  • What will be the size of the Brazil software market in 2029?
  • What factors are affecting the strength of competition in the Brazil software market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Brazil's software market?

Table of Contents

49 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the strengths of the leading payers?
8 Company Profiles
8.1. Microsoft Corp
8.2. International Business Machines Corp
8.3. Oracle Corp
8.4. TOTVS SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil software market value: $ million, 2019-24
Table 2: Brazil software market category segmentation: % share, by value, 2019-24
Table 3: Brazil software market category segmentation: $ million, 2019-24
Table 4: Brazil software market geography segmentation: $ million, 2024
Table 5: Brazil software market value forecast: $ million, 2024-29
Table 6: Microsoft Corp: Key Facts
Table 7: Microsoft Corp: Annual Financial Ratios
Table 8: Microsoft Corp: Key Employees
Table 9: Microsoft Corp: Key Employees Continued
Table 10: Microsoft Corp: Key Employees Continued
Table 11: International Business Machines Corp: Key Facts
Table 12: International Business Machines Corp: Annual Financial Ratios
Table 13: International Business Machines Corp: Key Employees
Table 14: International Business Machines Corp: Key Employees Continued
Table 15: Oracle Corp: Key Facts
Table 16: Oracle Corp: Annual Financial Ratios
Table 17: Oracle Corp: Key Employees
Table 18: Oracle Corp: Key Employees Continued
Table 19: TOTVS SA: Key Facts
Table 20: TOTVS SA: Annual Financial Ratios
Table 21: TOTVS SA: Key Employees
Table 22: Brazil Size of Population (Million), 2020-24
Table 23: Brazil Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 24: Brazil GDP (Current Prices, $ Billion), 2020-24
Table 25: Brazil Inflation, 2020-24
Table 26: Brazil Consumer Price Index (Absolute), 2020-24
Table 27: Brazil Exchange Rate, 2019-24
List of Figures
Figure 1: Brazil software market value: $ million, 2019-24
Figure 2: Brazil software market category segmentation: $ million, 2019-24
Figure 3: Brazil software market geography segmentation: % share, by value, 2024
Figure 4: Brazil software market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the software market in Brazil, 2024
Figure 6: Drivers of buyer power in the software market in Brazil, 2024
Figure 7: Drivers of supplier power in the software market in Brazil, 2024
Figure 8: Factors influencing the likelihood of new entrants in the software market in Brazil, 2024
Figure 9: Factors influencing the threat of substitutes in the software market in Brazil, 2024
Figure 10: Drivers of degree of rivalry in the software market in Brazil, 2024

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