Report cover image

Software in Australia

Publisher MarketLine
Published Oct 16, 2025
Length 44 Pages
SKU # MTLN20768266

Description

Software in Australia

Summary

Software in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Software market encompasses applications used for business operations (e.g., ERP, CRM, etc.), as well as infrastructure software that manages IT systems and operations. The market value represents the revenue generated from sales and subscriptions of various software packages and offerings. It includes both signed deals that remain under contract and the annual revenues associated with new contracts signed within a specific calendar year. This excludes sales opportunities for third-party service providers.
  • The Australian software market recorded revenues of $21.0 billion in 2024, representing a compound annual growth rate (CAGR) of 10.5% between 2019 and 2024.
  • The business process applications segment accounted for the market's largest proportion in 2024, with total revenues of $5.1 billion, equivalent to 24.5% of the market's overall value.
  • In 2024, the Australian software market recorded an annual growth of 13.8%. The growth is attributed to the accelerating digital transformation among small and medium-sized enterprises (SMEs).
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the software market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the software market in Australia
  • Leading company profiles reveal details of key software market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia software market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Australia software market by value in 2024?
  • What will be the size of the Australia software market in 2029?
  • What factors are affecting the strength of competition in the Australia software market?
  • How has the market performed over the last five years?
  • How large is Australia’s software market in relation to its regional counterparts?

Table of Contents

44 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Microsoft Corp
8.2. Oracle Corp
8.3. International Business Machines Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia software market value: $ million, 2019-24
Table 2: Australia software market category segmentation: % share, by value, 2019-24
Table 3: Australia software market category segmentation: $ million, 2019-24
Table 4: Australia software market geography segmentation: $ million, 2024
Table 5: Australia software market value forecast: $ million, 2024-29
Table 6: Microsoft Corp: Key Facts
Table 7: Microsoft Corp: Annual Financial Ratios
Table 8: Microsoft Corp: Key Employees
Table 9: Microsoft Corp: Key Employees Continued
Table 10: Microsoft Corp: Key Employees Continued
Table 11: Oracle Corp: Key Facts
Table 12: Oracle Corp: Annual Financial Ratios
Table 13: Oracle Corp: Key Employees
Table 14: Oracle Corp: Key Employees Continued
Table 15: International Business Machines Corp: Key Facts
Table 16: International Business Machines Corp: Annual Financial Ratios
Table 17: International Business Machines Corp: Key Employees
Table 18: International Business Machines Corp: Key Employees Continued
Table 19: Australia Size of Population (Million), 2020-24
Table 20: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 21: Australia GDP (Current Prices, $ Billion), 2020-24
Table 22: Australia Inflation, 2020-24
Table 23: Australia Consumer Price Index (Absolute), 2020-24
Table 24: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia software market value: $ million, 2019-24
Figure 2: Australia software market category segmentation: $ million, 2019-24
Figure 3: Australia software market geography segmentation: % share, by value, 2024
Figure 4: Australia software market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the software market in Australia, 2024
Figure 6: Drivers of buyer power in the software market in Australia, 2024
Figure 7: Drivers of supplier power in the software market in Australia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the software market in Australia, 2024
Figure 9: Factors influencing the threat of substitutes in the software market in Australia, 2024
Figure 10: Drivers of degree of rivalry in the software market in Australia, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us