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Media in Australia

Publisher MarketLine
Published Dec 31, 2025
Length 47 Pages
SKU # MTLN21020451

Description

Media>in>Australia

Summary

>Media>in>Australia>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>size>(value>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • The>media>industry>is>segmented>into>advertising,>broadcasting>&>cable>TV,>publishing,>and>movies>&>entertainment.
  • The>Australian>media>industry>recorded>revenues>of>$24.5>billion>in>2024,>representing>a>compound>annual>growth>rate>(CAGR)>of>1.8%>between>2019>and>2024.
  • The>advertising>segment>accounted>for>the>industry's>largest>proportion>in>2024,>with>total>revenues>of>$14.1>billion,>equivalent>to>57.6%>of>the>industry's>overall>value.
  • In>2024,>Australia>held>a>4.7%>share>of>the>Asia-Pacific>media>industry.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>major>segments,>and>leading>players>in>the>media>market>in>Australia
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>media>market>in>Australia
  • Leading>company>profiles>reveal>details>of>key>media>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>Australia>media>market>with>five>year>forecasts
Reasons>to>Buy
  • What>was>the>size>of>the>Australia>media>market>by>value>in>2024?
  • What>will>be>the>size>of>the>Australia>media>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>Australia>media>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • What>are>the>main>segments>that>make>up>Australia's>media>market?

Table of Contents

47 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What strategies do the key players follow?
7.4. What are the recent market developments?
8 Company Profiles
8.1. WPP Plc
8.2. Australian Broadcasting Corp
8.3. REA Group Ltd
8.4. Seven West Media Ltd
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Australia media industry value: $ billion, 2019-24
Table 2: Australia media industry category segmentation: % share, by value, 2019-24
Table 3: Australia media industry category segmentation: $ billion, 2019-24
Table 4: Australia media industry geography segmentation: $ billion, 2024
Table 5: Australia media industry value forecast: $ billion, 2024-29
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Australian Broadcasting Corp: Key Facts
Table 11: Australian Broadcasting Corp: Key Employees
Table 12: REA Group Ltd: Key Facts
Table 13: REA Group Ltd: Annual Financial Ratios
Table 14: REA Group Ltd: Key Employees
Table 15: Seven West Media Ltd: Key Facts
Table 16: Seven West Media Ltd: Annual Financial Ratios
Table 17: Seven West Media Ltd: Key Employees
Table 18: Australia Size of Population (Million), 2020-24
Table 19: Australia Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 20: Australia GDP (Current Prices, $ Billion), 2020-24
Table 21: Australia Inflation, 2020-24
Table 22: Australia Consumer Price Index (Absolute), 2020-24
Table 23: Australia Exchange Rate, 2019-24
List of Figures
Figure 1: Australia media industry value: $ billion, 2019-24
Figure 2: Australia media industry category segmentation: $ billion, 2019-24
Figure 3: Australia media industry geography segmentation: % share, by value, 2024
Figure 4: Australia media industry value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the media industry in Australia, 2024
Figure 6: Drivers of buyer power in the media industry in Australia, 2024
Figure 7: Drivers of supplier power in the media industry in Australia, 2024
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2024
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2024
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2024

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