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Male Toiletries Global Industry Guide 2020-2029

Publisher MarketLine
Published Sep 22, 2025
Length 315 Pages
SKU # MTLN20528992

Description

Male Toiletries Global Industry Guide 2020-2029

Summary

Global Male Toiletries industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.

Key Highlights
  • Male toiletries market includes retail sales of aftershaves & colognes, men's disposable razors & blades, post-shave cosmetics - men’s, and pre-shave cosmetics - men’s. The aftershaves & colognes segment consists of male fragrances specifically marketed as eau de cologne or aftershave and specifically not Eau de Toilette or Eau de Parfum. Technically, these products typically contain 2-5% aromatic compounds, which is less than either Eau de Parfum or Eau de Toilette, causing the lighter scent of Eau de Colognes & Aftershaves. Whereas men’s disposable razors & blades segment consists of Gillette Fusion, Wilkinson Sword Quattro, Gillette Blue Plus Twin Blade fixed head disposable razors. It includes battery-operated razors but excludes electric razors, which can be recharged via mains electricity. Pre-shave cosmetics - men’s segment includes shaving gels, foams, and oils. Post-shave cosmetics - men's segment covers post-shaving balms and lotions/gels, and other cosmetics designed to smooth and cool the skin, or lessen irritation, post-shaving. Excludes traditional aftershaves.
  • By distribution channel, the market is segmented into cash & carries & warehouse clubs, modern retail, specialist retail, traditional retail, and others. The scope of others includes other generalist retail channels not included in the categories above (e.g., market traders, charity stores, student union stores, and direct sales).
  • All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
  • The global male toiletries market recorded revenues of $18,962.4 million in 2024, representing a negative compound annual growth rate (CAGR) of 0.2% between 2019 and 2024.
  • Market consumption volumes declined with a negative CAGR of 2.1% between 2019 and 2024, reaching a total of 5,707.3 million units in 2024.
  • The contraction of the global male toiletries market during 2019-24 is attributed to the significant downturn in 2020 amid the COVID-19 outbreak. Prolonged lockdowns, restricted social interactions, and the widespread adoption of remote working reduced grooming occasions and suppressed consumer demand across key categories.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global male toiletries Market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global male toiletries Market
  • Leading company profiles reveal details of key male toiletries Market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global male toiletries Market with five year forecasts by both value and volume
  • Macroeconomic indicators provide insight into general trends within the Asia-Pacific economy
Reasons to Buy
  • What was the size of the global male toiletries Market by value in 2024?
  • What will be the size of the global male toiletries Market in 2029?
  • What factors are affecting the strength of competition in the global male toiletries Market?
  • How has the Market performed over the last five years?
  • Who are the top competitors in the global male toiletries Market?

Table of Contents

315 Pages
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Male Toiletries
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Male Toiletries in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Male Toiletries in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Male Toiletries in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Male Toiletries in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Male Toiletries in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Male Toiletries in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Male Toiletries in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Male Toiletries in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Male Toiletries in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Male Toiletries in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Male Toiletries in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Male Toiletries in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Male Toiletries in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. The Procter & Gamble Co
30.2. Edgewell Personal Care Co
30.3. Beiersdorf AG
30.4. Societe BIC
30.5. Super-Max Group
30.6. L'Oreal SA
30.7. Coty Inc
30.8. Hypermarcas S.A.
30.9. Malhotra Shaving Products (P) Ltd
30.10. Mandom Corp
30.11. Bagus Group
30.12. KAI Group
30.13. Harry's Inc
30.14. The Lion Match Co Pty Ltd
30.15. DORCO Co Ltd
30.16. Azmusebat Celik Sanayi ve Ticaret AS
30.17. Evyap Sabun Yag Gliserin San ve Tic AS
30.18. Unilever Plc
31 Appendix
31.1. Methodology
31.2. About MarketLine
List of Tables
Table 1: Global male toiletries market value: $ million, 2019-24
Table 2: Global male toiletries market volume: million Units, 2019-24
Table 3: Global male toiletries market category segmentation: % share, by value, 2019-24
Table 4: Global male toiletries market category segmentation: $ million, 2019-24
Table 5: Global male toiletries market geography segmentation: $ million, 2024
Table 6: Global male toiletries market share: % share, by value, 2024
Table 7: Global male toiletries market distribution: % share, by value, 2024
Table 8: Global male toiletries market value forecast: $ million, 2024-29
Table 9: Global male toiletries market volume forecast: million Units, 2024-29
Table 10: Global Size of Population (Million), 2020-24
Table 11: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 12: Global GDP (Current Prices, $ Billion), 2020-24
Table 13: Global Inflation, 2020-24
Table 14: Global Consumer Price Index (Absolute), 2020-24
Table 15: Global Exchange Rate, 2019-24
Table 16: Asia-Pacific male toiletries market value: $ million, 2019-24
Table 17: Asia-Pacific male toiletries market volume: million Units, 2019-24
Table 18: Asia-Pacific male toiletries market category segmentation: % share, by value, 2019-24
Table 19: Asia-Pacific male toiletries market category segmentation: $ million, 2019-24
Table 20: Asia-Pacific male toiletries market geography segmentation: $ million, 2024
Table 21: Asia-Pacific male toiletries market share: % share, by value, 2024
Table 22: Asia-Pacific male toiletries market distribution: % share, by value, 2024
Table 23: Asia-Pacific male toiletries market value forecast: $ million, 2024-29
Table 24: Asia-Pacific male toiletries market volume forecast: million Units, 2024-29
Table 25: Europe male toiletries market value: $ million, 2019-24
Table 26: Europe male toiletries market volume: million Units, 2019-24
Table 27: Europe male toiletries market category segmentation: % share, by value, 2019-24
Table 28: Europe male toiletries market category segmentation: $ million, 2019-24
Table 29: Europe male toiletries market geography segmentation: $ million, 2024
Table 30: Europe male toiletries market share: % share, by value, 2024
Table 31: Europe male toiletries market distribution: % share, by value, 2024
Table 32: Europe male toiletries market value forecast: $ million, 2024-29
Table 33: Europe male toiletries market volume forecast: million Units, 2024-29
Table 34: Europe Size of Population (Million), 2020-24
Table 35: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 36: Europe GDP (Current Prices, $ Billion), 2020-24
Table 37: Europe Inflation, 2020-24
Table 38: Europe Consumer Price Index (Absolute), 2020-24
Table 39: Europe Exchange Rate, 2019-24
Table 40: France male toiletries market value: $ million, 2019-24
Table 41: France male toiletries market volume: million Units, 2019-24
Table 42: France male toiletries market category segmentation: % share, by value, 2019-24
Table 43: France male toiletries market category segmentation: $ million, 2019-24
Table 44: France male toiletries market geography segmentation: $ million, 2024
Table 45: France male toiletries market share: % share, by value, 2024
Table 46: France male toiletries market distribution: % share, by value, 2024
Table 47: France male toiletries market value forecast: $ million, 2024-29
Table 48: France male toiletries market volume forecast: million Units, 2024-29
Table 49: France Size of Population (Million), 2020-24
Table 50: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 51: France GDP (Current Prices, $ Billion), 2020-24
Table 52: France Inflation, 2020-24
Table 53: France Consumer Price Index (Absolute), 2020-24
Table 54: France Exchange Rate, 2019-24
Table 55: Germany male toiletries market value: $ million, 2019-24
Table 56: Germany male toiletries market volume: million Units, 2019-24
Table 57: Germany male toiletries market category segmentation: % share, by value, 2019-24
Table 58: Germany male toiletries market category segmentation: $ million, 2019-24
Table 59: Germany male toiletries market geography segmentation: $ million, 2024
Table 60: Germany male toiletries market share: % share, by value, 2024
Table 61: Germany male toiletries market distribution: % share, by value, 2024
Table 62: Germany male toiletries market value forecast: $ million, 2024-29
Table 63: Germany male toiletries market volume forecast: million Units, 2024-29
Table 64: Germany Size of Population (Million), 2020-24
Table 65: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 66: Germany GDP (Current Prices, $ Billion), 2020-24
Table 67: Germany Inflation, 2020-24
Table 68: Germany Consumer Price Index (Absolute), 2020-24
Table 69: Germany Exchange Rate, 2019-24
Table 70: Italy male toiletries market value: $ million, 2019-24
Table 71: Italy male toiletries market volume: million Units, 2019-24
Table 72: Italy male toiletries market category segmentation: % share, by value, 2019-24
Table 73: Italy male toiletries market category segmentation: $ million, 2019-24
Table 74: Italy male toiletries market geography segmentation: $ million, 2024
Table 75: Italy male toiletries market share: % share, by value, 2024
Table 76: Italy male toiletries market distribution: % share, by value, 2024
Table 77: Italy male toiletries market value forecast: $ million, 2024-29
Table 78: Italy male toiletries market volume forecast: million Units, 2024-29
Table 79: Italy Size of Population (Million), 2020-24
Table 80: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 81: Italy GDP (Current Prices, $ Billion), 2020-24
Table 82: Italy Inflation, 2020-24
Table 83: Italy Consumer Price Index (Absolute), 2020-24
Table 84: Italy Exchange Rate, 2019-24
Table 85: Japan male toiletries market value: $ million, 2019-24
Table 86: Japan male toiletries market volume: million Units, 2019-24
Table 87: Japan male toiletries market category segmentation: % share, by value, 2019-24
Table 88: Japan male toiletries market category segmentation: $ million, 2019-24
Table 89: Japan male toiletries market geography segmentation: $ million, 2024
Table 90: Japan male toiletries market share: % share, by value, 2024
Table 91: Japan male toiletries market distribution: % share, by value, 2024
Table 92: Japan male toiletries market value forecast: $ million, 2024-29
Table 93: Japan male toiletries market volume forecast: million Units, 2024-29
Table 94: Japan Size of Population (Million), 2020-24
Table 95: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 96: Japan GDP (Current Prices, $ Billion), 2020-24
Table 97: Japan Inflation, 2020-24
Table 98: Japan Consumer Price Index (Absolute), 2020-24
Table 99: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Global male toiletries market value: $ million, 2019-24
Figure 2: Global male toiletries market volume: million Units, 2019-24
Figure 3: Global male toiletries market category segmentation: $ million, 2019-24
Figure 4: Global male toiletries market geography segmentation: % share, by value, 2024
Figure 5: Global male toiletries market share: % share, by value, 2024
Figure 6: Global male toiletries market distribution: % share, by value, 2024
Figure 7: Global male toiletries market value forecast: $ million, 2024-29
Figure 8: Global male toiletries market volume forecast: million Units, 2024-29
Figure 9: Forces driving competition in the global male toiletries market, 2024
Figure 10: Drivers of buyer power in the global male toiletries market, 2024
Figure 11: Drivers of supplier power in the global male toiletries market, 2024
Figure 12: Factors influencing the likelihood of new entrants in the global male toiletries market, 2024
Figure 13: Factors influencing the threat of substitutes in the global male toiletries market, 2024
Figure 14: Drivers of degree of rivalry in the global male toiletries market, 2024
Figure 15: Asia-Pacific male toiletries market value: $ million, 2019-24
Figure 16: Asia-Pacific male toiletries market volume: million Units, 2019-24
Figure 17: Asia-Pacific male toiletries market category segmentation: $ million, 2019-24
Figure 18: Asia-Pacific male toiletries market geography segmentation: % share, by value, 2024
Figure 19: Asia-Pacific male toiletries market share: % share, by value, 2024
Figure 20: Asia-Pacific male toiletries market distribution: % share, by value, 2024
Figure 21: Asia-Pacific male toiletries market value forecast: $ million, 2024-29
Figure 22: Asia-Pacific male toiletries market volume forecast: million Units, 2024-29
Figure 23: Forces driving competition in the male toiletries market in Asia-Pacific, 2024
Figure 24: Drivers of buyer power in the male toiletries market in Asia-Pacific, 2024
Figure 25: Drivers of supplier power in the male toiletries market in Asia-Pacific, 2024
Figure 26: Factors influencing the likelihood of new entrants in the male toiletries market in Asia-Pacific, 2024
Figure 27: Factors influencing the threat of substitutes in the male toiletries market in Asia-Pacific, 2024
Figure 28: Drivers of degree of rivalry in the male toiletries market in Asia-Pacific, 2024
Figure 29: Europe male toiletries market value: $ million, 2019-24
Figure 30: Europe male toiletries market volume: million Units, 2019-24
Figure 31: Europe male toiletries market category segmentation: $ million, 2019-24
Figure 32: Europe male toiletries market geography segmentation: % share, by value, 2024
Figure 33: Europe male toiletries market share: % share, by value, 2024
Figure 34: Europe male toiletries market distribution: % share, by value, 2024
Figure 35: Europe male toiletries market value forecast: $ million, 2024-29
Figure 36: Europe male toiletries market volume forecast: million Units, 2024-29
Figure 37: Forces driving competition in the male toiletries market in Europe, 2024
Figure 38: Drivers of buyer power in the male toiletries market in Europe, 2024
Figure 39: Drivers of supplier power in the male toiletries market in Europe, 2024
Figure 40: Factors influencing the likelihood of new entrants in the male toiletries market in Europe, 2024
Figure 41: Factors influencing the threat of substitutes in the male toiletries market in Europe, 2024
Figure 42: Drivers of degree of rivalry in the male toiletries market in Europe, 2024
Figure 43: France male toiletries market value: $ million, 2019-24
Figure 44: France male toiletries market volume: million Units, 2019-24
Figure 45: France male toiletries market category segmentation: $ million, 2019-24
Figure 46: France male toiletries market geography segmentation: % share, by value, 2024
Figure 47: France male toiletries market share: % share, by value, 2024
Figure 48: France male toiletries market distribution: % share, by value, 2024
Figure 49: France male toiletries market value forecast: $ million, 2024-29
Figure 50: France male toiletries market volume forecast: million Units, 2024-29
Figure 51: Forces driving competition in the male toiletries market in France, 2024
Figure 52: Drivers of buyer power in the male toiletries market in France, 2024
Figure 53: Drivers of supplier power in the male toiletries market in France, 2024
Figure 54: Factors influencing the likelihood of new entrants in the male toiletries market in France, 2024
Figure 55: Factors influencing the threat of substitutes in the male toiletries market in France, 2024
Figure 56: Drivers of degree of rivalry in the male toiletries market in France, 2024
Figure 57: Germany male toiletries market value: $ million, 2019-24
Figure 58: Germany male toiletries market volume: million Units, 2019-24
Figure 59: Germany male toiletries market category segmentation: $ million, 2019-24
Figure 60: Germany male toiletries market geography segmentation: % share, by value, 2024
Figure 61: Germany male toiletries market share: % share, by value, 2024
Figure 62: Germany male toiletries market distribution: % share, by value, 2024
Figure 63: Germany male toiletries market value forecast: $ million, 2024-29
Figure 64: Germany male toiletries market volume forecast: million Units, 2024-29
Figure 65: Forces driving competition in the male toiletries market in Germany, 2024
Figure 66: Drivers of buyer power in the male toiletries market in Germany, 2024
Figure 67: Drivers of supplier power in the male toiletries market in Germany, 2024
Figure 68: Factors influencing the likelihood of new entrants in the male toiletries market in Germany, 2024
Figure 69: Factors influencing the threat of substitutes in the male toiletries market in Germany, 2024
Figure 70: Drivers of degree of rivalry in the male toiletries market in Germany, 2024
Figure 71: Italy male toiletries market value: $ million, 2019-24
Figure 72: Italy male toiletries market volume: million Units, 2019-24
Figure 73: Italy male toiletries market category segmentation: $ million, 2019-24
Figure 74: Italy male toiletries market geography segmentation: % share, by value, 2024
Figure 75: Italy male toiletries market share: % share, by value, 2024
Figure 76: Italy male toiletries market distribution: % share, by value, 2024
Figure 77: Italy male toiletries market value forecast: $ million, 2024-29
Figure 78: Italy male toiletries market volume forecast: million Units, 2024-29
Figure 79: Forces driving competition in the male toiletries market in Italy, 2024
Figure 80: Drivers of buyer power in the male toiletries market in Italy, 2024
Figure 81: Drivers of supplier power in the male toiletries market in Italy, 2024
Figure 82: Factors influencing the likelihood of new entrants in the male toiletries market in Italy, 2024
Figure 83: Factors influencing the threat of substitutes in the male toiletries market in Italy, 2024
Figure 84: Drivers of degree of rivalry in the male toiletries market in Italy, 2024
Figure 85: Japan male toiletries market value: $ million, 2019-24
Figure 86: Japan male toiletries market volume: million Units, 2019-24
Figure 87: Japan male toiletries market category segmentation: $ million, 2019-24
Figure 88: Japan male toiletries market geography segmentation: % share, by value, 2024
Figure 89: Japan male toiletries market share: % share, by value, 2024
Figure 90: Japan male toiletries market distribution: % share, by value, 2024
Figure 91: Japan male toiletries market value forecast: $ million, 2024-29
Figure 92: Japan male toiletries market volume forecast: million Units, 2024-29

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