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Make-Up Global Industry Guide 2020-2029

Publisher MarketLine
Published Nov 24, 2025
SKU # MTLN20790948

Description

Make-Up Global Industry Guide 2020-2029

Summary

Global Make-Up industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Make-up market includes cosmetic products applied to the face, body, or nails to enhance or improve one’s appearance, color, or texture.
  • The market is segmented into eye make-up, face make-up, lip make-up, nail make-up, and make-up sets. The eye make-up segment includes eyeliner, eye shadow, mascara, and other eye make-up products. The face make-up segment covers blusher, foundation, face powder, and other face make-up products. The lip make-up segment includes lip liner, lipstick, lip gloss, and other lip make-up products. The nail make-up consists of nail polish.
  • By distribution channel, the market is segmented into chemists/pharmacies, department stores, health & beauty stores, supermarkets and others. The scope of others includes cash & carries, e-commerce, hypermarkets, convenience stores, discounters, independent stores, parapharmacies/drugstores, direct sellers, warehouse clubs and dollar stores, variety stores & general merchandise retailers, etc.
  • All market data and forecasts are based on nominal prices and all currency conversions used in the creation of this report have been calculated using yearly annual average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
  • The global make-up market recorded revenues of $70,510.8 million in 2024, representing a compound annual growth rate (CAGR) of 1.7% between 2019-24.
  • Market consumption volumes declined with a negative CAGR of 0.5% between 2019-24, reaching a total of 6,556.1 million units in 2024.
  • The global make-up market registered sluggish growth during 2019-24, primarily due to the COVID-19 pandemic led to reduced social interactions and a shift to remote work, decreasing the need for make-up. Inflation and economic instability have caused consumers to prioritize essential items over non-essential beauty products.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global make-up market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global make-up market
  • Leading company profiles reveal details of key make-up market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global make-up market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the global make-up market by value in 2024?
  • What will be the size of the global make-up market in 2029?
  • What factors are affecting the strength of competition in the global make-up market?
  • How has the market performed over the last five years?
  • Who are the top competitors in the global make-up market?

Table of Contents

1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Make-Up
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Make-Up in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Make-Up in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Make-Up in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Make-Up in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Make-Up in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Make-Up in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Make-Up in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Make-Up in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Macroeconomic Indicators
19.1. Country data
20 Make-Up in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Macroeconomic Indicators
21.1. Country data
22 Make-Up in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
23 Macroeconomic Indicators
23.1. Country data
24 Make-Up in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
25 Macroeconomic Indicators
25.1. Country data
26 Make-Up in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
27 Macroeconomic Indicators
27.1. Country data
28 Make-Up in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market outlook
28.5. Five forces analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. L'Oreal SA
30.2. The Estee Lauder Companies Inc
30.3. LVMH Moet Hennessy Louis Vuitton SE
30.4. Coty Inc
30.5. Kao Corp
30.6. Shiseido Co Ltd
30.7. Chanel Ltd
30.8. Cosnova GmbH
30.9. Revlon Consumer Products Corporation
30.10. Natura & Co Holding SA
30.11. Grupo Boticario
30.12. Mary Kay Inc
30.13. Risque'y Cosmetics LLC
30.14. AmorePacific Holdings Corp
30.15. Unilever Plc
30.16. Colorbar Cosmetics Pvt Ltd
30.17. Martha Tilaar Group
30.18. Mandom Corp
30.19. PT Mustika Ratu Tbk
30.20. KIKO SpA
30.21. Deborah Group Spa
30.22. Betterware de Mexico SAPI de CV
30.23. Beauty Icons AB
30.24. Yves Rocher SA
30.25. Erkul Kozmetik Sanayi Ve Ticaret AS
30.26. Walgreens Boots Alliance Inc
31 Appendix
31.1. Methodology
31.2. About MarketLine
List of Tables
Table 1: Global make-up market value: $ million, 2019-24
Table 2: Global make-up market volume: million units, 2019-24
Table 3: Global make-up market category segmentation: % share, by value, 2019-24
Table 4: Global make-up market category segmentation: $ million, 2019-24
Table 5: Global make-up market geography segmentation: $ million, 2024
Table 6: Global make-up market share: % share, by value, 2024
Table 7: Global make-up market distribution: % share, by value, 2024
Table 8: Global make-up market value forecast: $ million, 2024-29
Table 9: Global make-up market volume forecast: million units, 2024-29
Table 10: Global Size of Population (Million), 2020-24
Table 11: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 12: Global GDP (Current Prices, $ Billion), 2020-24
Table 13: Global Inflation, 2020-24
Table 14: Global Consumer Price Index (Absolute), 2020-24
Table 15: Global Exchange Rate, 2019-24
Table 16: Asia-Pacific make-up market value: $ million, 2019-24
Table 17: Asia-Pacific make-up market volume: million units, 2019-24
Table 18: Asia-Pacific make-up market category segmentation: % share, by value, 2019-24
Table 19: Asia-Pacific make-up market category segmentation: $ million, 2019-24
Table 20: Asia-Pacific make-up market geography segmentation: $ million, 2024
Table 21: Asia-Pacific make-up market share: % share, by value, 2024
Table 22: Asia-Pacific make-up market distribution: % share, by value, 2024
Table 23: Asia-Pacific make-up market value forecast: $ million, 2024-29
Table 24: Asia-Pacific make-up market volume forecast: million units, 2024-29
Table 25: Europe make-up market value: $ million, 2019-24
Table 26: Europe make-up market volume: million units, 2019-24
Table 27: Europe make-up market category segmentation: % share, by value, 2019-24
Table 28: Europe make-up market category segmentation: $ million, 2019-24
Table 29: Europe make-up market geography segmentation: $ million, 2024
Table 30: Europe make-up market share: % share, by value, 2024
Table 31: Europe make-up market distribution: % share, by value, 2024
Table 32: Europe make-up market value forecast: $ million, 2024-29
Table 33: Europe make-up market volume forecast: million units, 2024-29
Table 34: Europe Size of Population (Million), 2020-24
Table 35: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 36: Europe GDP (Current Prices, $ Billion), 2020-24
Table 37: Europe Inflation, 2020-24
Table 38: Europe Consumer Price Index (Absolute), 2020-24
Table 39: Europe Exchange Rate, 2019-24
Table 40: France make-up market value: $ million, 2019-24
Table 41: France make-up market volume: million units, 2019-24
Table 42: France make-up market category segmentation: % share, by value, 2019-24
Table 43: France make-up market category segmentation: $ million, 2019-24
Table 44: France make-up market geography segmentation: $ million, 2024
Table 45: France make-up market share: % share, by value, 2024
Table 46: France make-up market distribution: % share, by value, 2024
Table 47: France make-up market value forecast: $ million, 2024-29
Table 48: France make-up market volume forecast: million units, 2024-29
Table 49: France Size of Population (Million), 2020-24
Table 50: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 51: France GDP (Current Prices, $ Billion), 2020-24
Table 52: France Inflation, 2020-24
Table 53: France Consumer Price Index (Absolute), 2020-24
Table 54: France Exchange Rate, 2019-24
Table 55: Germany make-up market value: $ million, 2019-24
Table 56: Germany make-up market volume: million units, 2019-24
Table 57: Germany make-up market category segmentation: % share, by value, 2019-24
Table 58: Germany make-up market category segmentation: $ million, 2019-24
Table 59: Germany make-up market geography segmentation: $ million, 2024
Table 60: Germany make-up market share: % share, by value, 2024
Table 61: Germany make-up market distribution: % share, by value, 2024
Table 62: Germany make-up market value forecast: $ million, 2024-29
Table 63: Germany make-up market volume forecast: million units, 2024-29
Table 64: Germany Size of Population (Million), 2020-24
Table 65: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 66: Germany GDP (Current Prices, $ Billion), 2020-24
Table 67: Germany Inflation, 2020-24
Table 68: Germany Consumer Price Index (Absolute), 2020-24
Table 69: Germany Exchange Rate, 2019-24
Table 70: Italy make-up market value: $ million, 2019-24
Table 71: Italy make-up market volume: million units, 2019-24
Table 72: Italy make-up market category segmentation: % share, by value, 2019-24
Table 73: Italy make-up market category segmentation: $ million, 2019-24
Table 74: Italy make-up market geography segmentation: $ million, 2024
Table 75: Italy make-up market share: % share, by value, 2024
Table 76: Italy make-up market distribution: % share, by value, 2024
Table 77: Italy make-up market value forecast: $ million, 2024-29
Table 78: Italy make-up market volume forecast: million units, 2024-29
Table 79: Italy Size of Population (Million), 2020-24
Table 80: Italy Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 81: Italy GDP (Current Prices, $ Billion), 2020-24
Table 82: Italy Inflation, 2020-24
Table 83: Italy Consumer Price Index (Absolute), 2020-24
Table 84: Italy Exchange Rate, 2019-24
Table 85: Japan make-up market value: $ million, 2019-24
Table 86: Japan make-up market volume: million units, 2019-24
Table 87: Japan make-up market category segmentation: % share, by value, 2019-24
Table 88: Japan make-up market category segmentation: $ million, 2019-24
Table 89: Japan make-up market geography segmentation: $ million, 2024
Table 90: Japan make-up market share: % share, by value, 2024
Table 91: Japan make-up market distribution: % share, by value, 2024
Table 92: Japan make-up market value forecast: $ million, 2024-29
Table 93: Japan make-up market volume forecast: million units, 2024-29
Table 94: Japan Size of Population (Million), 2020-24
Table 95: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 96: Japan GDP (Current Prices, $ Billion), 2020-24
Table 97: Japan Inflation, 2020-24
Table 98: Japan Consumer Price Index (Absolute), 2020-24
Table 99: Japan Exchange Rate, 2019-24
List of Figures
Figure 1: Global make-up market value: $ million, 2019-24
Figure 2: Global make-up market volume: million units, 2019-24
Figure 3: Global make-up market category segmentation: $ million, 2019-24
Figure 4: Global make-up market geography segmentation: % share, by value, 2024
Figure 5: Global make-up market share: % share, by value, 2024
Figure 6: Global make-up market distribution: % share, by value, 2024
Figure 7: Global make-up market value forecast: $ million, 2024-29
Figure 8: Global make-up market volume forecast: million units, 2024-29
Figure 9: Forces driving competition in the global make-up market, 2024
Figure 10: Drivers of buyer power in the global make-up market, 2024
Figure 11: Drivers of supplier power in the global make-up market, 2024
Figure 12: Factors influencing the likelihood of new entrants in the global make-up market, 2024
Figure 13: Factors influencing the threat of substitutes in the global make-up market, 2024
Figure 14: Drivers of degree of rivalry in the global make-up market, 2024
Figure 15: Asia-Pacific make-up market value: $ million, 2019-24
Figure 16: Asia-Pacific make-up market volume: million units, 2019-24
Figure 17: Asia-Pacific make-up market category segmentation: $ million, 2019-24
Figure 18: Asia-Pacific make-up market geography segmentation: % share, by value, 2024
Figure 19: Asia-Pacific make-up market share: % share, by value, 2024
Figure 20: Asia-Pacific make-up market distribution: % share, by value, 2024
Figure 21: Asia-Pacific make-up market value forecast: $ million, 2024-29
Figure 22: Asia-Pacific make-up market volume forecast: million units, 2024-29
Figure 23: Forces driving competition in the make-up market in Asia-Pacific, 2024
Figure 24: Drivers of buyer power in the make-up market in Asia-Pacific, 2024
Figure 25: Drivers of supplier power in the make-up market in Asia-Pacific, 2024
Figure 26: Factors influencing the likelihood of new entrants in the make-up market in Asia-Pacific, 2024
Figure 27: Factors influencing the threat of substitutes in the make-up market in Asia-Pacific, 2024
Figure 28: Drivers of degree of rivalry in the make-up market in Asia-Pacific, 2024
Figure 29: Europe make-up market value: $ million, 2019-24
Figure 30: Europe make-up market volume: million units, 2019-24
Figure 31: Europe make-up market category segmentation: $ million, 2019-24
Figure 32: Europe make-up market geography segmentation: % share, by value, 2024
Figure 33: Europe make-up market share: % share, by value, 2024
Figure 34: Europe make-up market distribution: % share, by value, 2024
Figure 35: Europe make-up market value forecast: $ million, 2024-29
Figure 36: Europe make-up market volume forecast: million units, 2024-29
Figure 37: Forces driving competition in the make-up market in Europe, 2024
Figure 38: Drivers of buyer power in the make-up market in Europe, 2024
Figure 39: Drivers of supplier power in the make-up market in Europe, 2024
Figure 40: Factors influencing the likelihood of new entrants in the make-up market in Europe, 2024
Figure 41: Factors influencing the threat of substitutes in the make-up market in Europe, 2024
Figure 42: Drivers of degree of rivalry in the make-up market in Europe, 2024
Figure 43: France make-up market value: $ million, 2019-24
Figure 44: France make-up market volume: million units, 2019-24
Figure 45: France make-up market category segmentation: $ million, 2019-24
Figure 46: France make-up market geography segmentation: % share, by value, 2024
Figure 47: France make-up market share: % share, by value, 2024
Figure 48: France make-up market distribution: % share, by value, 2024
Figure 49: France make-up market value forecast: $ million, 2024-29
Figure 50: France make-up market volume forecast: million units, 2024-29
Figure 51: Forces driving competition in the make-up market in France, 2024
Figure 52: Drivers of buyer power in the make-up market in France, 2024
Figure 53: Drivers of supplier power in the make-up market in France, 2024
Figure 54: Factors influencing the likelihood of new entrants in the make-up market in France, 2024
Figure 55: Factors influencing the threat of substitutes in the make-up market in France, 2024
Figure 56: Drivers of degree of rivalry in the make-up market in France, 2024
Figure 57: Germany make-up market value: $ million, 2019-24
Figure 58: Germany make-up market volume: million units, 2019-24
Figure 59: Germany make-up market category segmentation: $ million, 2019-24
Figure 60: Germany make-up market geography segmentation: % share, by value, 2024
Figure 61: Germany make-up market share: % share, by value, 2024
Figure 62: Germany make-up market distribution: % share, by value, 2024
Figure 63: Germany make-up market value forecast: $ million, 2024-29
Figure 64: Germany make-up market volume forecast: million units, 2024-29
Figure 65: Forces driving competition in the make-up market in Germany, 2024
Figure 66: Drivers of buyer power in the make-up market in Germany, 2024
Figure 67: Drivers of supplier power in the make-up market in Germany, 2024
Figure 68: Factors influencing the likelihood of new entrants in the make-up market in Germany, 2024
Figure 69: Factors influencing the threat of substitutes in the make-up market in Germany, 2024
Figure 70: Drivers of degree of rivalry in the make-up market in Germany, 2024
Figure 71: Italy make-up market value: $ million, 2019-24
Figure 72: Italy make-up market volume: million units, 2019-24
Figure 73: Italy make-up market category segmentation: $ million, 2019-24
Figure 74: Italy make-up market geography segmentation: % share, by value, 2024
Figure 75: Italy make-up market share: % share, by value, 2024
Figure 76: Italy make-up market distribution: % share, by value, 2024
Figure 77: Italy make-up market value forecast: $ million, 2024-29
Figure 78: Italy make-up market volume forecast: million units, 2024-29
Figure 79: Forces driving competition in the make-up market in Italy, 2024
Figure 80: Drivers of buyer power in the make-up market in Italy, 2024
Figure 81: Drivers of supplier power in the make-up market in Italy, 2024
Figure 82: Factors influencing the likelihood of new entrants in the make-up market in Italy, 2024
Figure 83: Factors influencing the threat of substitutes in the make-up market in Italy, 2024
Figure 84: Drivers of degree of rivalry in the make-up market in Italy, 2024
Figure 85: Japan make-up market value: $ million, 2019-24
Figure 86: Japan make-up market volume: million units, 2019-24
Figure 87: Japan make-up market category segmentation: $ million, 2019-24
Figure 88: Japan make-up market geography segmentation: % share, by value, 2024
Figure 89: Japan make-up market share: % share, by value, 2024
Figure 90: Japan make-up market distribution: % share, by value, 2024
Figure 91: Japan make-up market value forecast: $ million, 2024-29
Figure 92: Japan make-up market volume forecast: million units, 2024-29
Figure 93: Forces driving competition in the make-up market in Japan, 2024
Figure 94: Drivers of buyer power in the make-up market in Japan, 2024
Figure 95: Drivers of supplier power in the make-up market in Japan, 2024
Figure 96: Factors influencing the likelihood of new entrants in the make-up market in Japan, 2024
Figure 97: Factors influencing the threat of substitutes in the make-up market in Japan, 2024
Figure 98: Drivers of degree of rivalry in the make-up market in Japan, 2024

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