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Global Digital Advertising

Publisher MarketLine
Published Dec 31, 2025
Length 48 Pages
SKU # MTLN21020753

Description

Global>Digital>Advertising

Summary

>Global>Digital>Advertising>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>share,>market>size>(value>and>volume>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • Digital>advertising>involves>promoting>products,>services,>or>brands>through>various>digital>platforms,>such>as>social>media,>search>engines,>mobile>applications,>websites,>and>other>online>channels.>It>includes>various>advertising>techniques,>such>as>video>advertising,>mobile>advertising,>and>social>media>advertising.
  • The>global>digital>advertising>market>recorded>revenues>of>$472.7>billion>in>2024,>representing>a>compound>annual>growth>rate>(CAGR)>of>10.9%>between>2019>and>2024.
  • The>mobile>segment>accounted>for>the>market's>largest>proportion>in>2024,>with>total>revenues>of>$343.1>billion,>equivalent>to>72.6%>of>the>market's>overall>value.
  • In>2024,>the>global>digital>advertising>market>recorded>an>annual>growth>of>12.1%.>The>growth>is>attributed>to>the>continued>expansion>of>social>commerce>and>e-commerce,>which>resulted>in>the>deployment>of>digital>campaigns>across>social>media>platforms>and>websites.>According>to>GlobalData,>in>2024,>the>global>social>commerce>market>reached>$1.2>trillion,>up>27.5%>annually.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>and>leading>players>in>the>digital>advertising>market>in>the>global
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>global>digital>advertising>market
  • Leading>company>profiles>reveal>details>of>key>digital>advertising>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>Global>digital>advertising>market>with>five>year>forecasts>by>both>value>and>volume
Reasons>to>Buy
  • What>was>the>size>of>the>Global>digital>advertising>market>by>value>in>2024?
  • What>will>be>the>size>of>the>Global>digital>advertising>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>Global>digital>advertising>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • Who>are>the>top>competitors>in>the>global's>digital>advertising>market?

Table of Contents

48 Pages
1. Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2. Market Overview
2.1. Market definition
2.2. Market analysis
3. Market Data
3.1. Market value
4. Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5. Market Outlook
5.1. Market value forecast
6. Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7. Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths and strategies of the leading players?
7.3. What are the most recent market developments?
8. Company Profiles
8.1. Meta Platforms Inc
8.2. Baidu Inc
8.3. Amazon.com Inc
8.4. Tencent Holdings Ltd
8.5. Alphabet Inc
9. Macroeconomic Indicators
9.1. Country data
10. Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Global digital advertising market value: $ million, 2019-24
Table 2: Global digital advertising market category segmentation: % share, by value, 2019-24
Table 3: Global digital advertising market category segmentation: $ million, 2019-24
Table 4: Global digital advertising market geography segmentation: $ million, 2024
Table 5: Global digital advertising market value forecast: $ million, 2024-29
Table 6: Meta Platforms Inc: Key Facts
Table 7: Meta Platforms Inc: Annual Financial Ratios
Table 8: Meta Platforms Inc: Key Employees
Table 9: Meta Platforms Inc: Key Employees Continued
Table 10: Baidu Inc: Key Facts
Table 11: Baidu Inc: Annual Financial Ratios
Table 12: Baidu Inc: Key Employees
Table 13: Amazon.com Inc: Key Facts
Table 14: Amazon.com Inc: Annual Financial Ratios
Table 15: Amazon.com Inc: Key Employees
Table 16: Tencent Holdings Ltd: Key Facts
Table 17: Tencent Holdings Ltd: Annual Financial Ratios
Table 18: Tencent Holdings Ltd: Key Employees
Table 19: Alphabet Inc: Key Facts
Table 20: Alphabet Inc: Annual Financial Ratios
Table 21: Alphabet Inc: Key Employees
Table 22: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global digital advertising market value: $ million, 2019-24
Figure 2: Global digital advertising market category segmentation: $ million, 2019-24
Figure 3: Global digital advertising market geography segmentation: % share, by value, 2024
Figure 4: Global digital advertising market value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the global digital advertising market, 2024
Figure 6: Drivers of buyer power in the global digital advertising market, 2024
Figure 7: Drivers of supplier power in the global digital advertising market, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2024
Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2024
Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2024

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