Report cover image

Global Broadcasting & Cable TV

Publisher MarketLine
Published Dec 31, 2025
Length 49 Pages
SKU # MTLN21020739

Description

Global>Broadcasting>&>Cable>TV

Summary

>Global>Broadcasting>&>Cable>TV>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>size>(value>and>volume>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • The>broadcasting>&>cable>TV>market>consists>of>all>terrestrial,>cable,>and>satellite>broadcasters>of>digital>and>analog>television>programming.>The>market>value>represents>the>revenues>generated>by>market>players>in>a>specific>year.
  • The>global>broadcasting>&>cable>TV>market>recorded>revenues>of>$422.5>billion>in>2024,>representing>a>negative>compound>annual>growth>rate>(CAGR)>of>3.1%>between>2019>and>2024.
  • The>TV>advertising>segment>accounted>for>the>market's>largest>proportion>in>2024,>with>total>revenues>of>$189.9>billion,>equivalent>to>44.9%>of>the>market's>overall>value.
  • In>2024,>the>global>broadcasting>&>cable>TV>market>witnessed>an>annual>growth>of>3.1%>due>to>the>increased>households>with>television>sets.>According>to>the>National>Institute>for>Statistics>and>Economic>Studies>->France,>in>2024,>households>with>television>sets>in>France>reached>30.0>million,>up>0.5%>from>2023.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>major>segments,>and>leading>players>in>the>broadcasting>&>cable>tv>market>in>the>global
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>global>broadcasting>&>cable>tv>market
  • Leading>company>profiles>reveal>details>of>key>broadcasting>&>cable>tv>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>Global>broadcasting>&>cable>tv>market>with>five>year>forecasts>by>both>value>and>volume
Reasons>to>Buy
  • What>was>the>size>of>the>Global>broadcasting>&>cable>tv>market>by>value>in>2024?
  • What>will>be>the>size>of>the>Global>broadcasting>&>cable>tv>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>Global>broadcasting>&>cable>tv>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • What>are>the>main>segments>that>make>up>the>global's>broadcasting>&>cable>tv>market?

Table of Contents

49 Pages
1. Executive Summary
1.1. Market value
1.2. arket value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2. Market Overview
2.1. Market definition
2.2. Market analysis
3. Market Data
3.1. Market value
4. Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5. Market Outlook
5.1. Market value forecast
6. Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7. Competitive Landscape
7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the most recent developments in the market?
8. Company Profiles
8.1. Comcast Corp
8.2. CCTV International Network Co Ltd
8.3. Paramount Global
8.4. RTL Group SA
8.5. Zee Entertainment Enterprises Ltd
9. Macroeconomic Indicators
9.1. Country data
10. Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Global broadcasting & cable TV market value: $ billion, 2019-24
Table 2: Global broadcasting & cable TV market category segmentation: % share, by value, 2019-24
Table 3: Global broadcasting & cable TV market category segmentation: $ billion, 2019-24
Table 4: Global broadcasting & cable TV market geography segmentation: $ billion, 2024
Table 5: Global broadcasting & cable TV market value forecast: $ billion, 2024-29
Table 6: Comcast Corp: Key Facts
Table 7: Comcast Corp: Annual Financial Ratios
Table 8: Comcast Corp: Key Employees
Table 9: Comcast Corp: Key Employees Continued
Table 10: CCTV International Network Co Ltd: Key Facts
Table 11: CCTV International Network Co Ltd: Key Employees
Table 12: Paramount Global: Key Facts
Table 13: Paramount Global: Key Employees
Table 14: Paramount Global: Key Employees Continued
Table 15: RTL Group SA: Key Facts
Table 16: RTL Group SA: Annual Financial Ratios
Table 17: RTL Group SA: Key Employees
Table 18: RTL Group SA: Key Employees Continued
Table 19: Zee Entertainment Enterprises Ltd: Key Facts
Table 20: Zee Entertainment Enterprises Ltd: Annual Financial Ratios
Table 21: Zee Entertainment Enterprises Ltd: Key Employees
Table 22: Zee Entertainment Enterprises Ltd: Key Employees Continued
Table 23: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global broadcasting & cable TV market value: $ billion, 2019-24
Figure 2: Global broadcasting & cable TV market category segmentation: $ billion, 2019-24
Figure 3: Global broadcasting & cable TV market geography segmentation: % share, by value, 2024
Figure 4: Global broadcasting & cable TV market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the global broadcasting & cable TV market, 2024
Figure 6: Drivers of buyer power in the global broadcasting & cable TV market, 2024
Figure 7: Drivers of supplier power in the global broadcasting & cable TV market, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global broadcasting & cable TV market, 2024
Figure 9: Factors influencing the threat of substitutes in the global broadcasting & cable TV market, 2024
Figure 10: Drivers of degree of rivalry in the global broadcasting & cable TV market, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us