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Global Advertising

Publisher MarketLine
Published Dec 31, 2025
Length 46 Pages
SKU # MTLN21020729

Description

Global>Advertising

Summary

>Global>Advertising>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>size>(value>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • The>advertising>industry>consists>of>revenues>gained>by>any>advertising>activities>or>agencies>providing>advertising>services,>including>display>advertising>services.
  • The>global>advertising>industry>recorded>revenues>of>$797.7>billion>in>2024,>representing>a>compound>annual>growth>rate>(CAGR)>of>4.0%>between>2019>and>2024.
  • The>food,>beverage>&>personal/healthcare>segment>accounted>for>the>industry's>largest>proportion>in>2024,>with>total>revenues>of>$214.5>billion,>equivalent>to>26.9%>of>the>industry's>overall>value.
  • In>2024,>the>global>advertising>industry>recorded>an>annual>growth>of>8.7%.>The>growth>is>attributed>to>the>continued>expansion>of>internet>users,>which>has>directly>supported>the>growth>of>online>advertising.>According>to>the>World>Bank,>in>2024,>the>number>of>internet>users>in>Mexico>and>Canada>reached>109.6>million>and>38.7>million,>respectively,>up>3.4%>and>2.0%>annually.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>major>segments,>and>leading>players>in>the>advertising>market>in>the>global
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>global>advertising>market
  • Leading>company>profiles>reveal>details>of>key>advertising>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>Global>advertising>market>with>five>year>forecasts
Reasons>to>Buy
  • What>was>the>size>of>the>Global>advertising>market>by>value>in>2024?
  • What>will>be>the>size>of>the>Global>advertising>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>Global>advertising>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • What>are>the>main>segments>that>make>up>the>global's>advertising>market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading players?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. Publicis Groupe SA
8.2. Omnicom Group Inc
8.3. WPP Plc
8.4. Dentsu Group Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Global advertising industry value: $ million, 2019-24
Table 2: Global advertising industry category segmentation: % share, by value, 2019-24
Table 3: Global advertising industry category segmentation: $ million, 2019-24
Table 4: Global advertising industry geography segmentation: $ million, 2024
Table 5: Global advertising industry value forecast: $ million, 2024-29
Table 6: Publicis Groupe SA: Key Facts
Table 7: Publicis Groupe SA: Annual Financial Ratios
Table 8: Publicis Groupe SA: Key Employees
Table 9: Publicis Groupe SA: Key Employees Continued
Table 10: Omnicom Group Inc: Key Facts
Table 11: Omnicom Group Inc: Annual Financial Ratios
Table 12: Omnicom Group Inc: Key Employees
Table 13: Omnicom Group Inc: Key Employees Continued
Table 14: WPP Plc: Key Facts
Table 15: WPP Plc: Annual Financial Ratios
Table 16: WPP Plc: Key Employees
Table 17: WPP Plc: Key Employees Continued
Table 18: Dentsu Group Inc: Key Facts
Table 19: Dentsu Group Inc: Annual Financial Ratios
Table 20: Dentsu Group Inc: Key Employees
Table 21: Dentsu Group Inc: Key Employees Continued
Table 22: Global Exchange Rate, 2019-24
List of Figures
Figure 1: Global advertising industry value: $ million, 2019-24
Figure 2: Global advertising industry category segmentation: $ million, 2019-24
Figure 3: Global advertising industry geography segmentation: % share, by value, 2024
Figure 4: Global advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the global advertising industry, 2024
Figure 6: Drivers of buyer power in the global advertising industry, 2024
Figure 7: Drivers of supplier power in the global advertising industry, 2024
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2024
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2024
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2024

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