Report cover image

Europe Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

Publisher MarketLine
Published Feb 24, 2022
Length 60 Pages
SKU # MTLN17373356

Description

Europe Advertising Market Summary, Competitive Analysis and Forecast, 2017-2026

Summary

Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-21, and forecast to 2026). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. . All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2021 annual average exchange rates.
  • The European advertising industry had total revenues of $137,031.2m in 2021, representing a compound annual growth rate (CAGR) of 3.2% between 2016 and 2021.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2021, with total revenues of $26,843.6m, equivalent to 19.6% of the industry's overall value.
  • The advertising industry is highly correlated with consumer spending and financial power.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Europe
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe advertising market with five year forecasts
Reasons to Buy
  • What was the size of the Europe advertising market by value in 2021?
  • What will be the size of the Europe advertising market in 2026?
  • What factors are affecting the strength of competition in the Europe advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Europe's advertising market?

Table of Contents

60 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent strategic partnerships and M&A activity?
7.5. How has the COVID-19 pandemic impacted leading players?
8 Company Profiles
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Dentsu, Inc.
8.4. Havas SA
8.5. Omnicom Group, Inc.
8.6. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Europe advertising industry value: $ billion, 2017-21
Table 2: Europe advertising industry category segmentation: % share, by value, 2017-2021
Table 3: Europe advertising industry category segmentation: $ billion, 2017-2021
Table 4: Europe advertising industry geography segmentation: $ billion, 2021
Table 5: Europe advertising industry value forecast: $ billion, 2021-26
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: Publicis Groupe SA: key facts
Table 11: Publicis Groupe SA: Annual Financial Ratios
Table 12: Publicis Groupe SA: Key Employees
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Dentsu, Inc.: key facts
Table 16: Dentsu, Inc.: Annual Financial Ratios
Table 17: Dentsu, Inc.: Key Employees
Table 18: Dentsu, Inc.: Key Employees Continued
Table 19: Havas SA: key facts
Table 20: Havas SA: Key Employees
Table 21: Omnicom Group, Inc.: key facts
Table 22: Omnicom Group, Inc.: Annual Financial Ratios
Table 23: Omnicom Group, Inc.: Key Employees
Table 24: Omnicom Group, Inc.: Key Employees Continued
Table 25: WPP plc: key facts
Table 26: WPP plc: Annual Financial Ratios
Table 27: WPP plc: Key Employees
Table 28: WPP plc: Key Employees Continued
Table 29: Europe size of population (million), 2017-21
Table 30: Europe gdp (constant 2005 prices, $ billion), 2017-21
Table 31: Europe gdp (current prices, $ billion), 2017-21
Table 32: Europe inflation, 2017-21
Table 33: Europe consumer price index (absolute), 2017-21
Table 34: Europe exchange rate, 2017-21
List of Figures
Figure 1: Europe advertising industry value: $ billion, 2017-21
Figure 2: Europe advertising industry category segmentation: $ billion, 2017-2021
Figure 3: Europe advertising industry geography segmentation: % share, by value, 2021
Figure 4: Europe advertising industry value forecast: $ billion, 2021-26
Figure 5: Forces driving competition in the advertising industry in Europe, 2021
Figure 6: Drivers of buyer power in the advertising industry in Europe, 2021
Figure 7: Drivers of supplier power in the advertising industry in Europe, 2021
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2021
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Europe, 2021
Figure 10: Drivers of degree of rivalry in the advertising industry in Europe, 2021

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us