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Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027

Publisher MarketLine
Published Jun 30, 2023
Length 304 Pages
SKU # MTLN18094882

Description

Digital Advertising Market Summary, Competitive Analysis and Forecast to 2027


Summary

Global Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) represents expenditures on digital advertising. It consists of revenues gained by any advertising activities performed by the mean of Internet using mobile devices and personal computers. All market data and forecasts are represented in nominal terms (i.e., without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
  • The global digital advertising market had total revenues of $604.3 billion in 2022, representing a compound annual growth rate (CAGR) of 16.9% between 2017 and 2022.
  • The mobile segment accounted for the market's largest proportion in 2022, with total revenues of $426.3 billion, equivalent to 70.5% of the market's overall value.
  • The growing number of internet users has propelled investments in digital advertising. According to the latest available data by the World Bank, in 2021, the proportion of internet users in the total population globally reached 63% in 2021 as compared to 54% in 2019.
    • Scope
    • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global digital advertising market
    • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global digital advertising market
    • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
    • Add weight to presentations and pitches by understanding the future growth prospects of the global digital advertising market with five year forecasts
    Reasons to Buy
    • What was the size of the global digital advertising market by value in 2022?
    • What will be the size of the global digital advertising market in 2027?
    • What factors are affecting the strength of competition in the global digital advertising market?
    • How has the market performed over the last five years?
    • What are the main segments that make up the global digital advertising market?

    Table of Contents

    304 Pages
    1 EXECUTIVE SUMMARY
    1.1. Market value
    1.2. Market value forecast
    1.3. Category segmentation
    1.4. Geography segmentation
    1.5. Competitive landscape
    2 Introduction
    2.1. What is this report about?
    2.2. Who is the target reader?
    2.3. How to use this report
    2.4. Definitions
    3 Global Digital Advertising
    3.1. Market Overview
    3.2. Market Data
    3.3. Market Segmentation
    3.4. Market outlook
    3.5. Five forces analysis
    4 Macroeconomic Indicators
    4.1. Country data
    5 Digital Advertising in Asia-Pacific
    5.1. Market Overview
    5.2. Market Data
    5.3. Market Segmentation
    5.4. Market outlook
    5.5. Five forces analysis
    6 Digital Advertising in Europe
    6.1. Market Overview
    6.2. Market Data
    6.3. Market Segmentation
    6.4. Market outlook
    6.5. Five forces analysis
    7 Macroeconomic Indicators
    7.1. Country data
    8 Digital Advertising in France
    8.1. Market Overview
    8.2. Market Data
    8.3. Market Segmentation
    8.4. Market outlook
    8.5. Five forces analysis
    9 Macroeconomic Indicators
    9.1. Country data
    10 Digital Advertising in Germany
    10.1. Market Overview
    10.2. Market Data
    10.3. Market Segmentation
    10.4. Market outlook
    10.5. Five forces analysis
    11 Macroeconomic Indicators
    11.1. Country data
    12 Digital Advertising in Italy
    12.1. Market Overview
    12.2. Market Data
    12.3. Market Segmentation
    12.4. Market outlook
    12.5. Five forces analysis
    13 Macroeconomic Indicators
    13.1. Country data
    14 Digital Advertising in Japan
    14.1. Market Overview
    14.2. Market Data
    14.3. Market Segmentation
    14.4. Market outlook
    14.5. Five forces analysis
    15 Macroeconomic Indicators
    15.1. Country data
    16 Digital Advertising in Australia
    16.1. Market Overview
    16.2. Market Data
    16.3. Market Segmentation
    16.4. Market outlook
    16.5. Five forces analysis
    17 Macroeconomic Indicators
    17.1. Country data
    18 Digital Advertising in Canada
    18.1. Market Overview
    18.2. Market Data
    18.3. Market Segmentation
    18.4. Market outlook
    18.5. Five forces analysis
    19 Macroeconomic Indicators
    19.1. Country data
    20 Digital Advertising in China
    20.1. Market Overview
    20.2. Market Data
    20.3. Market Segmentation
    20.4. Market outlook
    20.5. Five forces analysis
    21 Macroeconomic Indicators
    21.1. Country data
    22 Digital Advertising in The Netherlands
    22.1. Market Overview
    22.2. Market Data
    22.3. Market Segmentation
    22.4. Market outlook
    22.5. Five forces analysis
    23 Macroeconomic Indicators
    23.1. Country data
    24 Digital Advertising in Spain
    24.1. Market Overview
    24.2. Market Data
    24.3. Market Segmentation
    24.4. Market outlook
    24.5. Five forces analysis
    25 Macroeconomic Indicators
    25.1. Country data
    26 Digital Advertising in The United Kingdom
    26.1. Market Overview
    26.2. Market Data
    26.3. Market Segmentation
    26.4. Market outlook
    26.5. Five forces analysis
    27 Macroeconomic Indicators
    27.1. Country data
    28 Digital Advertising in The United States
    28.1. Market Overview
    28.2. Market Data
    28.3. Market Segmentation
    28.4. Market outlook
    28.5. Five forces analysis
    29 Macroeconomic Indicators
    29.1. Country data
    30 Company Profiles
    30.1. Microsoft Corporation
    30.2. Alphabet Inc
    30.3. Amazon.com, Inc.
    30.4. Alibaba Group Holding Limited
    30.5. Meta Platforms, Inc.
    30.6. Baidu, Inc.
    30.7. Naver Corp
    30.8. Beijing ByteDance Technology Co Ltd
    30.9. Rakuten Group Inc
    30.10. Tencent Holdings Limited
    30.11. bol.com bv
    31 Appendix
    31.1. Methodology
    31.2. About MarketLine
    List of Tables
    Table 1: Global digital advertising market value: $ million, 2017-22
    Table 2: Global digital advertising market category segmentation: % share, by value, 2017-2022
    Table 3: Global digital advertising market category segmentation: $ million, 2017-2022
    Table 4: Global digital advertising market geography segmentation: $ million, 2022
    Table 5: Global digital advertising market value forecast: $ million, 2022-27
    Table 6: Global size of population (million), 2018-22
    Table 7: Global gdp (constant 2005 prices, $ billion), 2018-22
    Table 8: Global gdp (current prices, $ billion), 2018-22
    Table 9: Global inflation, 2018-22
    Table 10: Global consumer price index (absolute), 2018-22
    Table 11: Global exchange rate, 2018-22
    Table 12: Asia-Pacific digital advertising market value: $ million, 2017-22
    Table 13: Asia-Pacific digital advertising market category segmentation: % share, by value, 2017-2022
    Table 14: Asia-Pacific digital advertising market category segmentation: $ million, 2017-2022
    Table 15: Asia-Pacific digital advertising market geography segmentation: $ million, 2022
    Table 16: Asia-Pacific digital advertising market value forecast: $ million, 2022-27
    Table 17: Europe digital advertising market value: $ million, 2017-22
    Table 18: Europe digital advertising market category segmentation: % share, by value, 2017-2022
    Table 19: Europe digital advertising market category segmentation: $ million, 2017-2022
    Table 20: Europe digital advertising market geography segmentation: $ million, 2022
    Table 21: Europe digital advertising market value forecast: $ million, 2022-27
    Table 22: Europe size of population (million), 2018-22
    Table 23: Europe gdp (constant 2005 prices, $ billion), 2018-22
    Table 24: Europe gdp (current prices, $ billion), 2018-22
    Table 25: Europe inflation, 2018-22
    Table 26: Europe consumer price index (absolute), 2018-22
    Table 27: Europe exchange rate, 2018-22
    Table 28: France digital advertising market value: $ million, 2017-22
    Table 29: France digital advertising market category segmentation: % share, by value, 2017-2022
    Table 30: France digital advertising market category segmentation: $ million, 2017-2022
    Table 31: France digital advertising market geography segmentation: $ million, 2022
    Table 32: France digital advertising market value forecast: $ million, 2022-27
    Table 33: France size of population (million), 2018-22
    Table 34: France gdp (constant 2005 prices, $ billion), 2018-22
    Table 35: France gdp (current prices, $ billion), 2018-22
    Table 36: France inflation, 2018-22
    Table 37: France consumer price index (absolute), 2018-22
    Table 38: France exchange rate, 2018-22
    Table 39: Germany digital advertising market value: $ million, 2017-22
    Table 40: Germany digital advertising market category segmentation: % share, by value, 2017-2022
    Table 41: Germany digital advertising market category segmentation: $ million, 2017-2022
    Table 42: Germany digital advertising market geography segmentation: $ million, 2022
    Table 43: Germany digital advertising market value forecast: $ million, 2022-27
    Table 44: Germany size of population (million), 2018-22
    Table 45: Germany gdp (constant 2005 prices, $ billion), 2018-22
    Table 46: Germany gdp (current prices, $ billion), 2018-22
    Table 47: Germany inflation, 2018-22
    Table 48: Germany consumer price index (absolute), 2018-22
    Table 49: Germany exchange rate, 2018-22
    Table 50: Italy digital advertising market value: $ million, 2017-22
    Table 51: Italy digital advertising market category segmentation: % share, by value, 2017-2022
    Table 52: Italy digital advertising market category segmentation: $ million, 2017-2022
    Table 53: Italy digital advertising market geography segmentation: $ million, 2022
    Table 54: Italy digital advertising market value forecast: $ million, 2022-27
    Table 55: Italy size of population (million), 2018-22
    Table 56: Italy gdp (constant 2005 prices, $ billion), 2018-22
    Table 57: Italy gdp (current prices, $ billion), 2018-22
    Table 58: Italy inflation, 2018-22
    Table 59: Italy consumer price index (absolute), 2018-22
    Table 60: Italy exchange rate, 2018-22
    Table 61: Japan digital advertising market value: $ million, 2017-22
    Table 62: Japan digital advertising market category segmentation: % share, by value, 2017-2022
    Table 63: Japan digital advertising market category segmentation: $ million, 2017-2022
    Table 64: Japan digital advertising market geography segmentation: $ million, 2022
    Table 65: Japan digital advertising market value forecast: $ million, 2022-27
    Table 66: Japan size of population (million), 2018-22
    Table 67: Japan gdp (constant 2005 prices, $ billion), 2018-22
    Table 68: Japan gdp (current prices, $ billion), 2018-22
    Table 69: Japan inflation, 2018-22
    Table 70: Japan consumer price index (absolute), 2018-22
    Table 71: Japan exchange rate, 2018-22
    Table 72: Australia digital advertising market value: $ million, 2017-22
    Table 73: Australia digital advertising market category segmentation: % share, by value, 2017-2022
    Table 74: Australia digital advertising market category segmentation: $ million, 2017-2022
    Table 75: Australia digital advertising market geography segmentation: $ million, 2022
    Table 76: Australia digital advertising market value forecast: $ million, 2022-27
    Table 77: Australia size of population (million), 2018-22
    Table 78: Australia gdp (constant 2005 prices, $ billion), 2018-22
    Table 79: Australia gdp (current prices, $ billion), 2018-22
    Table 80: Australia inflation, 2018-22
    Table 81: Australia consumer price index (absolute), 2018-22
    Table 82: Australia exchange rate, 2018-22
    Table 83: Canada digital advertising market value: $ million, 2017-22
    Table 84: Canada digital advertising market category segmentation: % share, by value, 2017-2022
    Table 85: Canada digital advertising market category segmentation: $ million, 2017-2022
    Table 86: Canada digital advertising market geography segmentation: $ million, 2022
    Table 87: Canada digital advertising market value forecast: $ million, 2022-27
    Table 88: Canada size of population (million), 2018-22
    Table 89: Canada gdp (constant 2005 prices, $ billion), 2018-22
    Table 90: Canada gdp (current prices, $ billion), 2018-22
    List of Figures
    Figure 1: Global digital advertising market value: $ million, 2017-22
    Figure 2: Global digital advertising market category segmentation: $ million, 2017-2022
    Figure 3: Global digital advertising market geography segmentation: % share, by value, 2022
    Figure 4: Global digital advertising market value forecast: $ million, 2022-27
    Figure 5: Forces driving competition in the global digital advertising market, 2022
    Figure 6: Drivers of buyer power in the global digital advertising market, 2022
    Figure 7: Drivers of supplier power in the global digital advertising market, 2022
    Figure 8: Factors influencing the likelihood of new entrants in the global digital advertising market, 2022
    Figure 9: Factors influencing the threat of substitutes in the global digital advertising market, 2022
    Figure 10: Drivers of degree of rivalry in the global digital advertising market, 2022
    Figure 11: Asia-Pacific digital advertising market value: $ million, 2017-22
    Figure 12: Asia-Pacific digital advertising market category segmentation: $ million, 2017-2022
    Figure 13: Asia-Pacific digital advertising market geography segmentation: % share, by value, 2022
    Figure 14: Asia-Pacific digital advertising market value forecast: $ million, 2022-27
    Figure 15: Forces driving competition in the digital advertising market in Asia-Pacific, 2022
    Figure 16: Drivers of buyer power in the digital advertising market in Asia-Pacific, 2022
    Figure 17: Drivers of supplier power in the digital advertising market in Asia-Pacific, 2022
    Figure 18: Factors influencing the likelihood of new entrants in the digital advertising market in Asia-Pacific, 2022
    Figure 19: Factors influencing the threat of substitutes in the digital advertising market in Asia-Pacific, 2022
    Figure 20: Drivers of degree of rivalry in the digital advertising market in Asia-Pacific, 2022
    Figure 21: Europe digital advertising market value: $ million, 2017-22
    Figure 22: Europe digital advertising market category segmentation: $ million, 2017-2022
    Figure 23: Europe digital advertising market geography segmentation: % share, by value, 2022
    Figure 24: Europe digital advertising market value forecast: $ million, 2022-27
    Figure 25: Forces driving competition in the digital advertising market in Europe, 2022
    Figure 26: Drivers of buyer power in the digital advertising market in Europe, 2022
    Figure 27: Drivers of supplier power in the digital advertising market in Europe, 2022
    Figure 28: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2022
    Figure 29: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2022
    Figure 30: Drivers of degree of rivalry in the digital advertising market in Europe, 2022
    Figure 31: France digital advertising market value: $ million, 2017-22
    Figure 32: France digital advertising market category segmentation: $ million, 2017-2022
    Figure 33: France digital advertising market geography segmentation: % share, by value, 2022
    Figure 34: France digital advertising market value forecast: $ million, 2022-27
    Figure 35: Forces driving competition in the digital advertising market in France, 2022
    Figure 36: Drivers of buyer power in the digital advertising market in France, 2022
    Figure 37: Drivers of supplier power in the digital advertising market in France, 2022
    Figure 38: Factors influencing the likelihood of new entrants in the digital advertising market in France, 2022
    Figure 39: Factors influencing the threat of substitutes in the digital advertising market in France, 2022
    Figure 40: Drivers of degree of rivalry in the digital advertising market in France, 2022
    Figure 41: Germany digital advertising market value: $ million, 2017-22
    Figure 42: Germany digital advertising market category segmentation: $ million, 2017-2022
    Figure 43: Germany digital advertising market geography segmentation: % share, by value, 2022
    Figure 44: Germany digital advertising market value forecast: $ million, 2022-27
    Figure 45: Forces driving competition in the digital advertising market in Germany, 2022
    Figure 46: Drivers of buyer power in the digital advertising market in Germany, 2022
    Figure 47: Drivers of supplier power in the digital advertising market in Germany, 2022
    Figure 48: Factors influencing the likelihood of new entrants in the digital advertising market in Germany, 2022
    Figure 49: Factors influencing the threat of substitutes in the digital advertising market in Germany, 2022
    Figure 50: Drivers of degree of rivalry in the digital advertising market in Germany, 2022
    Figure 51: Italy digital advertising market value: $ million, 2017-22
    Figure 52: Italy digital advertising market category segmentation: $ million, 2017-2022
    Figure 53: Italy digital advertising market geography segmentation: % share, by value, 2022
    Figure 54: Italy digital advertising market value forecast: $ million, 2022-27
    Figure 55: Forces driving competition in the digital advertising market in Italy, 2022
    Figure 56: Drivers of buyer power in the digital advertising market in Italy, 2022
    Figure 57: Drivers of supplier power in the digital advertising market in Italy, 2022
    Figure 58: Factors influencing the likelihood of new entrants in the digital advertising market in Italy, 2022
    Figure 59: Factors influencing the threat of substitutes in the digital advertising market in Italy, 2022
    Figure 60: Drivers of degree of rivalry in the digital advertising market in Italy, 2022
    Figure 61: Japan digital advertising market value: $ million, 2017-22
    Figure 62: Japan digital advertising market category segmentation: $ million, 2017-2022
    Figure 63: Japan digital advertising market geography segmentation: % share, by value, 2022
    Figure 64: Japan digital advertising market value forecast: $ million, 2022-27
    Figure 65: Forces driving competition in the digital advertising market in Japan, 2022
    Figure 66: Drivers of buyer power in the digital advertising market in Japan, 2022
    Figure 67: Drivers of supplier power in the digital advertising market in Japan, 2022
    Figure 68: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2022
    Figure 69: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2022
    Figure 70: Drivers of degree of rivalry in the digital advertising market in Japan, 2022
    Figure 71: Australia digital advertising market value: $ million, 2017-22
    Figure 72: Australia digital advertising market category segmentation: $ million, 2017-2022
    Figure 73: Australia digital advertising market geography segmentation: % share, by value, 2022
    Figure 74: Australia digital advertising market value forecast: $ million, 2022-27
    Figure 75: Forces driving competition in the digital advertising market in Australia, 2022
    Figure 76: Drivers of buyer power in the digital advertising market in Australia, 2022
    Figure 77: Drivers of supplier power in the digital advertising market in Australia, 2022
    Figure 78: Factors influencing the likelihood of new entrants in the digital advertising market in Australia, 2022
    Figure 79: Factors influencing the threat of substitutes in the digital advertising market in Australia, 2022
    Figure 80: Drivers of degree of rivalry in the digital advertising market in Australia, 2022
    Figure 81: Canada digital advertising market value: $ million, 2017-22
    Figure 82: Canada digital advertising market category segmentation: $ million, 2017-2022
    Figure 83: Canada digital advertising market geography segmentation: % share, by value, 2022
    Figure 84: Canada digital advertising market value forecast: $ million, 2022-27
    Figure 85: Forces driving competition in the digital advertising market in Canada, 2022
    Figure 86: Drivers of buyer power in the digital advertising market in Canada, 2022
    Figure 87: Drivers of supplier power in the digital advertising market in Canada, 2022
    Figure 88: Factors influencing the likelihood of new entrants in the digital advertising market in Canada, 2022
    Figure 89: Factors influencing the threat of substitutes in the digital advertising market in Canada, 2022
    Figure 90: Drivers of degree of rivalry in the digital advertising market in Canada, 2022

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