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Digital Advertising in Japan

Publisher MarketLine
Published May 24, 2024
Length 53 Pages
SKU # MTLN19100081

Description

Digital Advertising in Japan
Summary

Digital Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Digital advertising involves promoting products, services, or brands through various digital platforms, such as social media, search engines, mobile applications, websites, and other online channels. It includes various advertising techniques, such as video advertising, mobile advertising, and social media advertising.
  • The Japanese digital advertising market registered revenues of $23,782.9 million in 2023, representing a compound annual growth rate (CAGR) of 5.3% between 2018 and 2023.
  • The mobile segment accounted for the market's largest proportion in 2023, with total revenues of $13,577.8 million, equivalent to 57.1% of the market's overall value.
  • Market growth is being driven by changing consumer behavior, increased consumption of digital content, and technological advancements.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Japan
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Japan
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Japan digital advertising market with five year forecasts
Reasons to Buy
  • What was the size of the Japan digital advertising market by value in 2023?
  • What will be the size of the Japan digital advertising market in 2028?
  • What factors are affecting the strength of competition in the Japan digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Japan's digital advertising market?

Table of Contents

53 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths and strategies of the players?
7.3. What themes are impacting the market?
8 Company Profiles
8.1. Alphabet Inc
8.2. Meta Platforms, Inc.
8.3. Amazon.com, Inc.
8.4. Rakuten Group Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Japan digital advertising market value: $ million, 2018-23
Table 2: Japan digital advertising market category segmentation: % share, by value, 2018-2023
Table 3: Japan digital advertising market category segmentation: $ million, 2018-2023
Table 4: Japan digital advertising market geography segmentation: $ million, 2023
Table 5: Japan digital advertising market value forecast: $ million, 2023-28
Table 6: Alphabet Inc: key facts
Table 7: Alphabet Inc: Annual Financial Ratios
Table 8: Alphabet Inc: Key Employees
Table 9: Meta Platforms, Inc.: key facts
Table 10: Meta Platforms, Inc.: Annual Financial Ratios
Table 11: Meta Platforms, Inc.: Key Employees
Table 12: Meta Platforms, Inc.: Key Employees Continued
Table 13: Amazon.com, Inc.: key facts
Table 14: Amazon.com, Inc.: Annual Financial Ratios
Table 15: Amazon.com, Inc.: Key Employees
Table 16: Amazon.com, Inc.: Key Employees Continued
Table 17: Rakuten Group Inc: key facts
Table 18: Rakuten Group Inc: Annual Financial Ratios
Table 19: Rakuten Group Inc: Key Employees
Table 20: Rakuten Group Inc: Key Employees Continued
Table 21: Rakuten Group Inc: Key Employees Continued
Table 22: Rakuten Group Inc: Key Employees Continued
Table 23: Japan size of population (million), 2019-23
Table 24: Japan gdp (constant 2005 prices, $ billion), 2019-23
Table 25: Japan gdp (current prices, $ billion), 2019-23
Table 26: Japan inflation, 2019-23
Table 27: Japan consumer price index (absolute), 2019-23
Table 28: Japan exchange rate, 2019-23
List of Figures
Figure 1: Japan digital advertising market value: $ million, 2018-23
Figure 2: Japan digital advertising market category segmentation: $ million, 2018-2023
Figure 3: Japan digital advertising market geography segmentation: % share, by value, 2023
Figure 4: Japan digital advertising market value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the digital advertising market in Japan, 2023
Figure 6: Drivers of buyer power in the digital advertising market in Japan, 2023
Figure 7: Drivers of supplier power in the digital advertising market in Japan, 2023
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Japan, 2023
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Japan, 2023
Figure 10: Drivers of degree of rivalry in the digital advertising market in Japan, 2023

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