Digital Advertising in Europe

Digital Advertising in Europe

Summary

Digital Advertising in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The digital advertising market (also known as online marketing, Internet advertising or web advertising) consists of revenues gained by any advertising activities performed by the means of the internet.
  • Most European countries, particularly Scandinavian counties, have some of the highest internet usage rates in the world; the average internet usage in the Euro area was 79.7% in 2017, according to the World Bank.
  • The European digital advertising market had total revenues of $60.7bn in 2018, representing a compound annual growth rate (CAGR) of 12.5% between 2014 and 2018.
  • The desktop segment was the market’s most lucrative in 2018, with total revenues of $30.8bn, equivalent to 50.6% of the market's overall value.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the digital advertising market in Europe
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the digital advertising market in Europe
  • Leading company profiles reveal details of key digital advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Europe digital advertising market with five year forecasts
Reasons to buy
  • What was the size of the Europe digital advertising market by value in 2018?
  • What will be the size of the Europe digital advertising market in 2023?
  • What factors are affecting the strength of competition in the Europe digital advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Europe's digital advertising market?


Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Alphabet Inc
Amazon.com, Inc.
Facebook, Inc.
Verizon Communications Inc.
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine
List of Tables
Table 1: Europe digital advertising market value: $ billion, 2014-18
Table 2: Europe digital advertising market category segmentation: $ billion, 2018
Table 3: Europe digital advertising market geography segmentation: $ billion, 2018
Table 4: Europe digital advertising market value forecast: $ billion, 2018-23
Table 5: Alphabet Inc: key facts
Table 6: Alphabet Inc: key financials ($)
Table 7: Alphabet Inc: key financial ratios
Table 8: Amazon.com, Inc.: key facts
Table 9: Amazon.com, Inc.: key financials ($)
Table 10: Amazon.com, Inc.: key financial ratios
Table 11: Facebook, Inc.: key facts
Table 12: Facebook, Inc.: key financials ($)
Table 13: Facebook, Inc.: key financial ratios
Table 14: Verizon Communications Inc.: key facts
Table 15: Verizon Communications Inc.: key financials ($)
Table 16: Verizon Communications Inc.: key financial ratios
List of Figures
Figure 1: Europe digital advertising market value: $ billion, 2014-18
Figure 2: Europe digital advertising market category segmentation: % share, by value, 2018
Figure 3: Europe digital advertising market geography segmentation: % share, by value, 2018
Figure 4: Europe digital advertising market value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the digital advertising market in Europe, 2018
Figure 6: Drivers of buyer power in the digital advertising market in Europe, 2018
Figure 7: Drivers of supplier power in the digital advertising market in Europe, 2018
Figure 8: Factors influencing the likelihood of new entrants in the digital advertising market in Europe, 2018
Figure 9: Factors influencing the threat of substitutes in the digital advertising market in Europe, 2018
Figure 10: Drivers of degree of rivalry in the digital advertising market in Europe, 2018
Figure 11: Alphabet Inc: revenues & profitability
Figure 12: Alphabet Inc: assets & liabilities
Figure 13: Amazon.com, Inc.: revenues & profitability
Figure 14: Amazon.com, Inc.: assets & liabilities
Figure 15: Facebook, Inc.: revenues & profitability
Figure 16: Facebook, Inc.: assets & liabilities
Figure 17: Verizon Communications Inc.: revenues & profitability
Figure 18: Verizon Communications Inc.: assets & liabilities

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