
Digital Advertising Top 5 Emerging Markets Industry Guide 2019-2028
Description
Digital Advertising Top 5 Emerging Markets Industry Guide 2019-2028
Summary
The Emerging 5 Digital Advertising industry profile provides top-line qualitative and quantitative summary information including: market size (value , and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- These countries contributed $84,407.5 million to the global digital advertising industry in 2023, with a compound annual growth rate (CAGR) of 5.5% between 2007 and 2011. The top 5 emerging countries are expected to reach a value of $1,20,430.2 million in 2028, with a CAGR of 7.4% over the 2023-28 period.
- Within the digital advertising industry, China is the leading country among the top 5 emerging nations, with market revenues of $69,177.9 million in 2023. This was followed by Brazil and India with a value of $7,428.3 and $3,226.7 million, respectively.
- China is expected to lead the digital advertising industry in the top five emerging nations, with a value of $92,028.8 million in 2028, followed by Brazil and India with expected values of $11,259.4 and $7,779.8 million, respectively.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the emerging five digital advertising market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the emerging five digital advertising market
- Leading company profiles reveal details of key digital advertising market players’ emerging five operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the emerging five digital advertising market with five year forecasts
- Compares data from Brazil, China, India, Mexico and South Africa, alongside individual chapters on each country
- What was the size of the emerging five digital advertising market by value in 2023?
- What will be the size of the emerging five digital advertising market in 2028?
- What factors are affecting the strength of competition in the emerging five digital advertising market?
- How has the market performed over the last five years?
- What are the main segments that make up the emerging five digital advertising market?
Table of Contents
213 Pages
- 1 Introduction
- 1.1. What is this report about?
- 1.2. Who is the target reader?
- 1.3. How to use this report
- 1.4. Definitions
- 2 Top 5 Emerging Countries Digital Advertising
- 2.1. Industry Outlook
- 3 Digital Advertising in South Africa
- 3.1. Market Overview
- 3.2. Market Data
- 3.3. Market Segmentation
- 3.4. Market outlook
- 3.5. Five forces analysis
- 4 Macroeconomic Indicators
- 4.1. Country data
- 5 Digital Advertising in Brazil
- 5.1. Market Overview
- 5.2. Market Data
- 5.3. Market Segmentation
- 5.4. Market outlook
- 5.5. Five forces analysis
- 6 Macroeconomic Indicators
- 6.1. Country data
- 7 Digital Advertising in China
- 7.1. Market Overview
- 7.2. Market Data
- 7.3. Market Segmentation
- 7.4. Market outlook
- 7.5. Five forces analysis
- 8 Macroeconomic Indicators
- 8.1. Country data
- 9 Digital Advertising in India
- 9.1. Market Overview
- 9.2. Market Data
- 9.3. Market Segmentation
- 9.4. Market outlook
- 9.5. Five forces analysis
- 10 Macroeconomic Indicators
- 10.1. Country data
- 11 Digital Advertising in Mexico
- 11.1. Market Overview
- 11.2. Market Data
- 11.3. Market Segmentation
- 11.4. Market outlook
- 11.5. Five forces analysis
- 12 Macroeconomic Indicators
- 12.1. Country data
- 13 Company Profiles
- 13.1. Microsoft Corporation
- 13.1. Amazon.com, Inc.
- 13.2. Apple Inc
- 13.3. Meta Platforms, Inc.
- 13.4. Tencent Holdings Limited
- 13.5. Baidu, Inc.
- 13.6. Publicis Groupe SA
- 13.7. Alphabet Inc
- 13.8. Alibaba Group Holding Limited
- 13.9. Naver Corp
- 13.10. Havas SA
- 13.11. RTL Group SA
- 13.12. Enero Group Limited
- 13.13. REA Group Ltd
- 13.14. Globo Comunicacao e Participacoes S.A.
- 13.15. Omnicom Group, Inc.
- 13.16. Canadian Broadcasting Corp
- 13.17. Beijing ByteDance Technology Co Ltd
- 13.18. Flipkart Internet Pvt Ltd
- 13.19. RCS MediaGroup SpA
- 13.20. Rakuten Group Inc
- 13.21. Mercado Libre Inc
- 13.22. bol.com bv
- 13.23. Yandex NV
- 13.24. Mail.Ru Group LLC
- 13.25. Kakao Corp
- 13.26. S4 Capital plc
- 13.27. Paramount Global Inc
- 14 Appendix
- 14.1. Methodology
- 14.2. About MarketLine
- List of Tables
- Table 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-28
- Table 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-23
- Table 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2023-28
- Table 4: South Africa digital advertising market value: $ million, 2018-23
- Table 5: South Africa digital advertising market category segmentation: % share, by value, 2018-2023
- Table 6: South Africa digital advertising market category segmentation: $ million, 2018-2023
- Table 7: South Africa digital advertising market geography segmentation: $ million, 2023
- Table 8: South Africa digital advertising market value forecast: $ million, 2023-28
- Table 9: South Africa size of population (million), 2019-23
- Table 10: South Africa gdp (constant 2005 prices, $ billion), 2019-23
- Table 11: South Africa gdp (current prices, $ billion), 2019-23
- Table 12: South Africa inflation, 2019-23
- Table 13: South Africa consumer price index (absolute), 2019-23
- Table 14: South Africa exchange rate, 2019-23
- Table 15: Brazil digital advertising market value: $ million, 2018-23
- Table 16: Brazil digital advertising market category segmentation: % share, by value, 2018-2023
- Table 17: Brazil digital advertising market category segmentation: $ million, 2018-2023
- Table 18: Brazil digital advertising market geography segmentation: $ million, 2023
- Table 19: Brazil digital advertising market value forecast: $ million, 2023-28
- Table 20: Brazil size of population (million), 2019-23
- Table 21: Brazil gdp (constant 2005 prices, $ billion), 2019-23
- Table 22: Brazil gdp (current prices, $ billion), 2019-23
- Table 23: Brazil inflation, 2019-23
- Table 24: Brazil consumer price index (absolute), 2019-23
- Table 25: Brazil exchange rate, 2019-23
- Table 26: China digital advertising market value: $ million, 2018-23
- Table 27: China digital advertising market category segmentation: % share, by value, 2018-2023
- Table 28: China digital advertising market category segmentation: $ million, 2018-2023
- Table 29: China digital advertising market geography segmentation: $ million, 2023
- Table 30: China digital advertising market value forecast: $ million, 2023-28
- Table 31: China size of population (million), 2019-23
- Table 32: China gdp (constant 2005 prices, $ billion), 2019-23
- Table 33: China gdp (current prices, $ billion), 2019-23
- Table 34: China inflation, 2019-23
- Table 35: China consumer price index (absolute), 2019-23
- Table 36: China exchange rate, 2019-23
- Table 37: India digital advertising market value: $ million, 2018-23
- Table 38: India digital advertising market category segmentation: % share, by value, 2018-2023
- Table 39: India digital advertising market category segmentation: $ million, 2018-2023
- Table 40: India digital advertising market geography segmentation: $ million, 2023
- Table 41: India digital advertising market value forecast: $ million, 2023-28
- Table 42: India size of population (million), 2019-23
- Table 43: India gdp (constant 2005 prices, $ billion), 2019-23
- Table 44: India gdp (current prices, $ billion), 2019-23
- Table 45: India inflation, 2019-23
- Table 46: India consumer price index (absolute), 2019-23
- Table 47: India exchange rate, 2019-23
- Table 48: Mexico digital advertising market value: $ million, 2018-23
- Table 49: Mexico digital advertising market category segmentation: % share, by value, 2018-2023
- Table 50: Mexico digital advertising market category segmentation: $ million, 2018-2023
- Table 51: Mexico digital advertising market geography segmentation: $ million, 2023
- Table 52: Mexico digital advertising market value forecast: $ million, 2023-28
- Table 53: Mexico size of population (million), 2019-23
- Table 54: Mexico gdp (constant 2005 prices, $ billion), 2019-23
- Table 55: Mexico gdp (current prices, $ billion), 2019-23
- Table 56: Mexico inflation, 2019-23
- Table 57: Mexico consumer price index (absolute), 2019-23
- Table 58: Mexico exchange rate, 2019-23
- Table 59: Microsoft Corporation: key facts
- Table 60: Microsoft Corporation: Annual Financial Ratios
- Table 61: Microsoft Corporation: Key Employees
- Table 62: Microsoft Corporation: Key Employees Continued
- Table 63: Amazon.com, Inc.: key facts
- Table 64: Amazon.com, Inc.: Annual Financial Ratios
- Table 65: Amazon.com, Inc.: Key Employees
- Table 66: Amazon.com, Inc.: Key Employees Continued
- Table 67: Apple Inc: key facts
- Table 68: Apple Inc: Annual Financial Ratios
- Table 69: Apple Inc: Key Employees
- Table 70: Apple Inc: Key Employees Continued
- Table 71: Meta Platforms, Inc.: key facts
- Table 72: Meta Platforms, Inc.: Annual Financial Ratios
- Table 73: Meta Platforms, Inc.: Key Employees
- Table 74: Meta Platforms, Inc.: Key Employees Continued
- Table 75: Tencent Holdings Limited: key facts
- Table 76: Tencent Holdings Limited: Annual Financial Ratios
- Table 77: Tencent Holdings Limited: Key Employees
- Table 78: Tencent Holdings Limited: Key Employees Continued
- Table 79: Baidu, Inc.: key facts
- Table 80: Baidu, Inc.: Annual Financial Ratios
- Table 81: Baidu, Inc.: Key Employees
- Table 82: Publicis Groupe SA: key facts
- Table 83: Publicis Groupe SA: Annual Financial Ratios
- Table 84: Publicis Groupe SA: Key Employees
- Table 85: Publicis Groupe SA: Key Employees Continued
- Table 86: Publicis Groupe SA: Key Employees Continued
- Table 87: Publicis Groupe SA: Key Employees Continued
- Table 88: Alphabet Inc: key facts
- Table 89: Alphabet Inc: Annual Financial Ratios
- Table 90: Alphabet Inc: Key Employees
- Table 91: Alibaba Group Holding Limited: key facts
- Table 92: Alibaba Group Holding Limited: Annual Financial Ratios
- Table 93: Alibaba Group Holding Limited: Key Employees
- Table 94: Naver Corp: key facts
- Table 95: Naver Corp: Annual Financial Ratios
- Table 96: Naver Corp: Key Employees
- Table 97: Havas SA: key facts
- Table 98: Havas SA: Key Employees
- Table 99: RTL Group SA: key facts
- Table 100: RTL Group SA: Annual Financial Ratios
- Table 101: RTL Group SA: Key Employees
- Table 102: RTL Group SA: Key Employees Continued
- Table 103: Enero Group Limited: key facts
- Table 104: Enero Group Limited: Annual Financial Ratios
- Table 105: Enero Group Limited: Key Employees
- Table 106: REA Group Ltd: key facts
- Table 107: REA Group Ltd: Annual Financial Ratios
- Table 108: REA Group Ltd: Key Employees
- Table 109: Globo Comunicacao e Participacoes S.A.: key facts
- Table 110: Globo Comunicacao e Participacoes S.A.: Key Employees
- List of Figures
- Figure 1: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-28
- Figure 2: Top 5 emerging countries digital advertising industry, revenue ($m), 2019-23
- Figure 3: Top 5 emerging countries digital advertising industry forecast, revenue ($m), 2023-28
- Figure 4: South Africa digital advertising market value: $ million, 2018-23
- Figure 5: South Africa digital advertising market category segmentation: $ million, 2018-2023
- Figure 6: South Africa digital advertising market geography segmentation: % share, by value, 2023
- Figure 7: South Africa digital advertising market value forecast: $ million, 2023-28
- Figure 8: Forces driving competition in the digital advertising market in South Africa, 2023
- Figure 9: Drivers of buyer power in the digital advertising market in South Africa, 2023
- Figure 10: Drivers of supplier power in the digital advertising market in South Africa, 2023
- Figure 11: Factors influencing the likelihood of new entrants in the digital advertising market in South Africa, 2023
- Figure 12: Factors influencing the threat of substitutes in the digital advertising market in South Africa, 2023
- Figure 13: Drivers of degree of rivalry in the digital advertising market in South Africa, 2023
- Figure 14: Brazil digital advertising market value: $ million, 2018-23
- Figure 15: Brazil digital advertising market category segmentation: $ million, 2018-2023
- Figure 16: Brazil digital advertising market geography segmentation: % share, by value, 2023
- Figure 17: Brazil digital advertising market value forecast: $ million, 2023-28
- Figure 18: Forces driving competition in the digital advertising market in Brazil, 2023
- Figure 19: Drivers of buyer power in the digital advertising market in Brazil, 2023
- Figure 20: Drivers of supplier power in the digital advertising market in Brazil, 2023
- Figure 21: Factors influencing the likelihood of new entrants in the digital advertising market in Brazil, 2023
- Figure 22: Factors influencing the threat of substitutes in the digital advertising market in Brazil, 2023
- Figure 23: Drivers of degree of rivalry in the digital advertising market in Brazil, 2023
- Figure 24: China digital advertising market value: $ million, 2018-23
- Figure 25: China digital advertising market category segmentation: $ million, 2018-2023
- Figure 26: China digital advertising market geography segmentation: % share, by value, 2023
- Figure 27: China digital advertising market value forecast: $ million, 2023-28
- Figure 28: Forces driving competition in the digital advertising market in China, 2023
- Figure 29: Drivers of buyer power in the digital advertising market in China, 2023
- Figure 30: Drivers of supplier power in the digital advertising market in China, 2023
- Figure 31: Factors influencing the likelihood of new entrants in the digital advertising market in China, 2023
- Figure 32: Factors influencing the threat of substitutes in the digital advertising market in China, 2023
- Figure 33: Drivers of degree of rivalry in the digital advertising market in China, 2023
- Figure 34: India digital advertising market value: $ million, 2018-23
- Figure 35: India digital advertising market category segmentation: $ million, 2018-2023
- Figure 36: India digital advertising market geography segmentation: % share, by value, 2023
- Figure 37: India digital advertising market value forecast: $ million, 2023-28
- Figure 38: Forces driving competition in the digital advertising market in India, 2023
- Figure 39: Drivers of buyer power in the digital advertising market in India, 2023
- Figure 40: Drivers of supplier power in the digital advertising market in India, 2023
- Figure 41: Factors influencing the likelihood of new entrants in the digital advertising market in India, 2023
- Figure 42: Factors influencing the threat of substitutes in the digital advertising market in India, 2023
- Figure 43: Drivers of degree of rivalry in the digital advertising market in India, 2023
- Figure 44: Mexico digital advertising market value: $ million, 2018-23
- Figure 45: Mexico digital advertising market category segmentation: $ million, 2018-2023
- Figure 46: Mexico digital advertising market geography segmentation: % share, by value, 2023
- Figure 47: Mexico digital advertising market value forecast: $ million, 2023-28
- Figure 48: Forces driving competition in the digital advertising market in Mexico, 2023
- Figure 49: Drivers of buyer power in the digital advertising market in Mexico, 2023
- Figure 50: Drivers of supplier power in the digital advertising market in Mexico, 2023
- Figure 51: Factors influencing the likelihood of new entrants in the digital advertising market in Mexico, 2023
- Figure 52: Factors influencing the threat of substitutes in the digital advertising market in Mexico, 2023
- Figure 53: Drivers of degree of rivalry in the digital advertising market in Mexico, 2023
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