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Car Rental Global Industry Guide 2020-2029

Publisher MarketLine
Published Nov 24, 2025
SKU # MTLN20790941

Description

Car Rental Global Industry Guide 2020-2029

Summary

Global Car Rental industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume , and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Car rental refers to the short-term hiring of a motor vehicle from one party to another, typically excluding taxis. Our market scope includes only self-driven, short-term (i.e., less than 1 year) car rental data. It excludes leasing or rental of cars for more than one year and the chauffeur-driven cars/cabs.
  • Market value includes car rentals for business, leisure purposes, and insurance replacement.
  • The business segment covers annual revenue generated through customers whose primary purpose of travel is business. It also includes revenue generated through car rentals under negotiated contractual agreements between businesses and a rental company. The leisure segment includes all car rentals other than business rentals. Insurance replacement represents the amount paid by the insurance company to the car rental company for renting a car when their customer’s (corporate or individual) own car gets damaged and is being repaired. The hired car will be provided to the customer by the insurance company till the time the customer’s own car gets repaired. Market volumes represent the size of the rental car fleet (absolute unit) within the respective countries.
  • By distribution channels, the market is segmented into airport and non-airport rentals. Airport rental includes all car rentals hired at car rental POS/offices/counters located at an airport, either within the terminal or next to the airport. It also includes a POS present near the airport (where no other mode of transport is used for commuting to reach that point of close proximity from where a car is being hired). Non-airport rentals cover everything except POS located in or by airports. The other distribution channel represents the value of the fleet rented for insurance purposes.
  • All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using the yearly annual average exchange rates. The USD values may show a declining trend for a few countries, such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
  • The global car rental market recorded revenues of $81,966.7 million in 2024, representing a compound annual growth rate (CAGR) of 1.8% between 2019 and 2024.
  • Market consumption volume increased with a CAGR of 0.8% between 2019 and 2024, reaching a total of 7,027,685.3 Absolute units in 2024.
  • The Asia-Pacific car rental market accounted for 14.3% of the global car rental market in 2024. The growth is driven by a rise in travel and tourism, largely attributed to an increase in consumer gross disposable income per household. According to the World Bank, the gross disposable income per household in China reached $26,581.3, reflecting a 6.6% increase from 2023.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global car rental market
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global car rental market
  • Leading company profiles reveal details of key car rental market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the global car rental market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the global car rental market by value in 2024?
  • What will be the size of the global car rental market in 2029?
  • What factors are affecting the strength of competition in the global car rental market?
  • How has the market performed over the last five years?
  • What are the main segments that make up the global car rental market?

Table of Contents

1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Car Rental
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
4 Macroeconomic Indicators
4.1. Country data
5 Car Rental in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
6 Car Rental in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
7 Macroeconomic Indicators
7.1. Country data
8 Car Rental in Japan
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
9 Macroeconomic Indicators
9.1. Country data
10 Car Rental in The United Kingdom
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
11 Macroeconomic Indicators
11.1. Country data
12 Car Rental in The United States
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
13 Macroeconomic Indicators
13.1. Country data
14 Car Rental in France
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
15 Macroeconomic Indicators
15.1. Country data
16 Car Rental in Germany
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
17 Macroeconomic Indicators
17.1. Country data
18 Company Profiles
18.1. CanaDream Corp
18.2. Avis Budget Group Inc
18.3. Enterprise Holdings Inc
18.4. Hertz Global Holdings Inc
18.5. Alamo Rent a Car Mexico
18.6. Sixt SE
18.7. Europcar Mobility Group SA
18.8. eHi Car Services Limited
18.9. CAR Inc
18.10. Nippon Rent-A-Car Service, Inc.
18.11. Nissan Car Rental Solutions Co., Ltd.
19 Appendix
19.1. Methodology
19.2. About MarketLine
List of Tables
Table 1: Global car rental market value: $ million, 2019-24
Table 2: Global car rental market volume: car fleet, 2019-24
Table 3: Global car rental market category segmentation: % share, by value, 2019-24
Table 4: Global car rental market category segmentation: $ million, 2019-24
Table 5: Global car rental market geography segmentation: $ million, 2024
Table 6: Global car rental market distribution: % share, by value, 2024
Table 7: Global car rental market value forecast: $ million, 2024-29
Table 8: Global car rental market volume forecast: car fleet, 2024-29
Table 9: Global Size of Population (Million), 2020-24
Table 10: Global Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 11: Global GDP (Current Prices, $ Billion), 2020-24
Table 12: Global Inflation, 2020-24
Table 13: Global Consumer Price Index (Absolute), 2020-24
Table 14: Global Exchange Rate, 2019-24
Table 15: Asia-Pacific car rental market value: $ million, 2019-24
Table 16: Asia-Pacific car rental market volume: car fleet, 2019-24
Table 17: Asia-Pacific car rental market category segmentation: % share, by value, 2019-24
Table 18: Asia-Pacific car rental market category segmentation: $ million, 2019-24
Table 19: Asia-Pacific car rental market geography segmentation: $ million, 2024
Table 20: Asia-Pacific car rental market distribution: % share, by value, 2024
Table 21: Asia-Pacific car rental market value forecast: $ million, 2024-29
Table 22: Asia-Pacific car rental market volume forecast: car fleet, 2024-29
Table 23: Europe car rental market value: $ million, 2019-24
Table 24: Europe car rental market volume: car fleet, 2019-24
Table 25: Europe car rental market category segmentation: % share, by value, 2019-24
Table 26: Europe car rental market category segmentation: $ million, 2019-24
Table 27: Europe car rental market geography segmentation: $ million, 2024
Table 28: Europe car rental market distribution: % share, by value, 2024
Table 29: Europe car rental market value forecast: $ million, 2024-29
Table 30: Europe car rental market volume forecast: car fleet, 2024-29
Table 31: Europe Size of Population (Million), 2020-24
Table 32: Europe Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 33: Europe GDP (Current Prices, $ Billion), 2020-24
Table 34: Europe Inflation, 2020-24
Table 35: Europe Consumer Price Index (Absolute), 2020-24
Table 36: Europe Exchange Rate, 2019-24
Table 37: Japan car rental market value: $ million, 2019-24
Table 38: Japan car rental market volume: car fleet, 2019-24
Table 39: Japan car rental market category segmentation: % share, by value, 2019-24
Table 40: Japan car rental market category segmentation: $ million, 2019-24
Table 41: Japan car rental market geography segmentation: $ million, 2024
Table 42: Japan car rental market distribution: % share, by value, 2024
Table 43: Japan car rental market value forecast: $ million, 2024-29
Table 44: Japan car rental market volume forecast: car fleet, 2024-29
Table 45: Japan Size of Population (Million), 2020-24
Table 46: Japan Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 47: Japan GDP (Current Prices, $ Billion), 2020-24
Table 48: Japan Inflation, 2020-24
Table 49: Japan Consumer Price Index (Absolute), 2020-24
Table 50: Japan Exchange Rate, 2019-24
Table 51: United Kingdom car rental market value: $ million, 2019-24
Table 52: United Kingdom car rental market volume: car fleet, 2019-24
Table 53: United Kingdom car rental market category segmentation: % share, by value, 2019-24
Table 54: United Kingdom car rental market category segmentation: $ million, 2019-24
Table 55: United Kingdom car rental market geography segmentation: $ million, 2024
Table 56: United Kingdom car rental market distribution: % share, by value, 2024
Table 57: United Kingdom car rental market value forecast: $ million, 2024-29
Table 58: United Kingdom car rental market volume forecast: car fleet, 2024-29
Table 59: United Kingdom Size of Population (Million), 2020-24
Table 60: United Kingdom Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 61: United Kingdom GDP (Current Prices, $ Billion), 2020-24
Table 62: United Kingdom Inflation, 2020-24
Table 63: United Kingdom Consumer Price Index (Absolute), 2020-24
Table 64: United Kingdom Exchange Rate, 2019-24
Table 65: United States car rental market value: $ million, 2019-24
Table 66: United States car rental market volume: car fleet, 2019-24
Table 67: United States car rental market category segmentation: % share, by value, 2019-24
Table 68: United States car rental market category segmentation: $ million, 2019-24
Table 69: United States car rental market geography segmentation: $ million, 2024
Table 70: United States car rental market distribution: % share, by value, 2024
Table 71: United States car rental market value forecast: $ million, 2024-29
Table 72: United States car rental market volume forecast: car fleet, 2024-29
Table 73: United States Size of Population (Million), 2020-24
Table 74: United States Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 75: United States GDP (Current Prices, $ Billion), 2020-24
Table 76: United States Inflation, 2020-24
Table 77: United States Consumer Price Index (Absolute), 2020-24
Table 78: United States Exchange Rate, 2019-24
Table 79: France car rental market value: $ million, 2019-24
Table 80: France car rental market volume: car fleet, 2019-24
Table 81: France car rental market category segmentation: % share, by value, 2019-24
Table 82: France car rental market category segmentation: $ million, 2019-24
Table 83: France car rental market geography segmentation: $ million, 2024
Table 84: France car rental market distribution: % share, by value, 2024
Table 85: France car rental market value forecast: $ million, 2024-29
Table 86: France car rental market volume forecast: car fleet, 2024-29
Table 87: France Size of Population (Million), 2020-24
Table 88: France Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 89: France GDP (Current Prices, $ Billion), 2020-24
Table 90: France Inflation, 2020-24
Table 91: France Consumer Price Index (Absolute), 2020-24
Table 92: France Exchange Rate, 2019-24
Table 93: Germany car rental market value: $ million, 2019-24
Table 94: Germany car rental market volume: car fleet, 2019-24
Table 95: Germany car rental market category segmentation: % share, by value, 2019-24
Table 96: Germany car rental market category segmentation: $ million, 2019-24
Table 97: Germany car rental market geography segmentation: $ million, 2024
Table 98: Germany car rental market distribution: % share, by value, 2024
Table 99: Germany car rental market value forecast: $ million, 2024-29
Table 100: Germany car rental market volume forecast: car fleet, 2024-29
Table 101: Germany Size of Population (Million), 2020-24
Table 102: Germany Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 103: Germany GDP (Current Prices, $ Billion), 2020-24
Table 104: Germany Inflation, 2020-24
Table 105: Germany Consumer Price Index (Absolute), 2020-24
Table 106: Germany Exchange Rate, 2019-24
List of Figures
Figure 1: Global car rental market value: $ million, 2019-24
Figure 2: Global car rental market volume: car fleet, 2019-24
Figure 3: Global car rental market category segmentation: $ million, 2019-24
Figure 4: Global car rental market geography segmentation: % share, by value, 2024
Figure 5: Global car rental market distribution: % share, by value, 2024
Figure 6: Global car rental market value forecast: $ million, 2024-29
Figure 7: Global car rental market volume forecast: car fleet, 2024-29
Figure 8: Forces driving competition in the global car rental market, 2024
Figure 9: Drivers of buyer power in the global car rental market, 2024
Figure 10: Drivers of supplier power in the global car rental market, 2024
Figure 11: Factors influencing the likelihood of new entrants in the global car rental market, 2024
Figure 12: Factors influencing the threat of substitutes in the global car rental market, 2024
Figure 13: Drivers of degree of rivalry in the global car rental market, 2024
Figure 14: Asia-Pacific car rental market value: $ million, 2019-24
Figure 15: Asia-Pacific car rental market volume: car fleet, 2019-24
Figure 16: Asia-Pacific car rental market category segmentation: $ million, 2019-24
Figure 17: Asia-Pacific car rental market geography segmentation: % share, by value, 2024
Figure 18: Asia-Pacific car rental market distribution: % share, by value, 2024
Figure 19: Asia-Pacific car rental market value forecast: $ million, 2024-29
Figure 20: Asia-Pacific car rental market volume forecast: car fleet, 2024-29
Figure 21: Forces driving competition in the car rental market in Asia-Pacific, 2024
Figure 22: Drivers of buyer power in the car rental market in Asia-Pacific, 2024
Figure 23: Drivers of supplier power in the car rental market in Asia-Pacific, 2024
Figure 24: Factors influencing the likelihood of new entrants in the car rental market in Asia-Pacific, 2024
Figure 25: Factors influencing the threat of substitutes in the car rental market in Asia-Pacific, 2024
Figure 26: Drivers of degree of rivalry in the car rental market in Asia-Pacific, 2024
Figure 27: Europe car rental market value: $ million, 2019-24
Figure 28: Europe car rental market volume: car fleet, 2019-24
Figure 29: Europe car rental market category segmentation: $ million, 2019-24
Figure 30: Europe car rental market geography segmentation: % share, by value, 2024
Figure 31: Europe car rental market distribution: % share, by value, 2024
Figure 32: Europe car rental market value forecast: $ million, 2024-29
Figure 33: Europe car rental market volume forecast: car fleet, 2024-29
Figure 34: Forces driving competition in the car rental market in Europe, 2024
Figure 35: Drivers of buyer power in the car rental market in Europe, 2024
Figure 36: Drivers of supplier power in the car rental market in Europe, 2024
Figure 37: Factors influencing the likelihood of new entrants in the car rental market in Europe, 2024
Figure 38: Factors influencing the threat of substitutes in the car rental market in Europe, 2024
Figure 39: Drivers of degree of rivalry in the car rental market in Europe, 2024
Figure 40: Japan car rental market value: $ million, 2019-24
Figure 41: Japan car rental market volume: car fleet, 2019-24
Figure 42: Japan car rental market category segmentation: $ million, 2019-24
Figure 43: Japan car rental market geography segmentation: % share, by value, 2024
Figure 44: Japan car rental market distribution: % share, by value, 2024
Figure 45: Japan car rental market value forecast: $ million, 2024-29
Figure 46: Japan car rental market volume forecast: car fleet, 2024-29
Figure 47: Forces driving competition in the car rental market in Japan, 2024
Figure 48: Drivers of buyer power in the car rental market in Japan, 2024
Figure 49: Drivers of supplier power in the car rental market in Japan, 2024
Figure 50: Factors influencing the likelihood of new entrants in the car rental market in Japan, 2024
Figure 51: Factors influencing the threat of substitutes in the car rental market in Japan, 2024
Figure 52: Drivers of degree of rivalry in the car rental market in Japan, 2024
Figure 53: United Kingdom car rental market value: $ million, 2019-24
Figure 54: United Kingdom car rental market volume: car fleet, 2019-24
Figure 55: United Kingdom car rental market category segmentation: $ million, 2019-24
Figure 56: United Kingdom car rental market geography segmentation: % share, by value, 2024
Figure 57: United Kingdom car rental market distribution: % share, by value, 2024
Figure 58: United Kingdom car rental market value forecast: $ million, 2024-29
Figure 59: United Kingdom car rental market volume forecast: car fleet, 2024-29
Figure 60: Forces driving competition in the car rental market in the United Kingdom, 2024
Figure 61: Drivers of buyer power in the car rental market in the United Kingdom, 2024
Figure 62: Drivers of supplier power in the car rental market in the United Kingdom, 2024
Figure 63: Factors influencing the likelihood of new entrants in the car rental market in the United Kingdom, 2024
Figure 64: Factors influencing the threat of substitutes in the car rental market in the United Kingdom, 2024
Figure 65: Drivers of degree of rivalry in the car rental market in the United Kingdom, 2024
Figure 66: United States car rental market value: $ million, 2019-24
Figure 67: United States car rental market volume: car fleet, 2019-24
Figure 68: United States car rental market category segmentation: $ million, 2019-24
Figure 69: United States car rental market geography segmentation: % share, by value, 2024
Figure 70: United States car rental market distribution: % share, by value, 2024
Figure 71: United States car rental market value forecast: $ million, 2024-29
Figure 72: United States car rental market volume forecast: car fleet, 2024-29
Figure 73: Forces driving competition in the car rental market in the United States, 2024
Figure 74: Drivers of buyer power in the car rental market in the United States, 2024
Figure 75: Drivers of supplier power in the car rental market in the United States, 2024
Figure 76: Factors influencing the likelihood of new entrants in the car rental market in the United States, 2024
Figure 77: Factors influencing the threat of substitutes in the car rental market in the United States, 2024
Figure 78: Drivers of degree of rivalry in the car rental market in the United States, 2024
Figure 79: France car rental market value: $ million, 2019-24
Figure 80: France car rental market volume: car fleet, 2019-24
Figure 81: France car rental market category segmentation: $ million, 2019-24
Figure 82: France car rental market geography segmentation: % share, by value, 2024
Figure 83: France car rental market distribution: % share, by value, 2024
Figure 84: France car rental market value forecast: $ million, 2024-29
Figure 85: France car rental market volume forecast: car fleet, 2024-29
Figure 86: Forces driving competition in the car rental market in France, 2024
Figure 87: Drivers of buyer power in the car rental market in France, 2024
Figure 88: Drivers of supplier power in the car rental market in France, 2024
Figure 89: Factors influencing the likelihood of new entrants in the car rental market in France, 2024
Figure 90: Factors influencing the threat of substitutes in the car rental market in France, 2024
Figure 91: Drivers of degree of rivalry in the car rental market in France, 2024
Figure 92: Germany car rental market value: $ million, 2019-24
Figure 93: Germany car rental market volume: car fleet, 2019-24
Figure 94: Germany car rental market category segmentation: $ million, 2019-24
Figure 95: Germany car rental market geography segmentation: % share, by value, 2024
Figure 96: Germany car rental market distribution: % share, by value, 2024
Figure 97: Germany car rental market value forecast: $ million, 2024-29
Figure 98: Germany car rental market volume forecast: car fleet, 2024-29
Figure 99: Forces driving competition in the car rental market in Germany, 2024
Figure 100: Drivers of buyer power in the car rental market in Germany, 2024
Figure 101: Drivers of supplier power in the car rental market in Germany, 2024
Figure 102: Factors influencing the likelihood of new entrants in the car rental market in Germany, 2024
Figure 103: Factors influencing the threat of substitutes in the car rental market in Germany, 2024
Figure 104: Drivers of degree of rivalry in the car rental market in Germany, 2024

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