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Broadcasting & Cable TV in Brazil

Publisher MarketLine
Published Jul 12, 2024
Length 36 Pages
SKU # MTLN19114700

Description

Broadcasting & Cable TV in Brazil


Summary

Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • Broadcasting & cable TV market consists of all terrestrial, cable, and satellite broadcasters of digital and analog television programming. The market value represents the revenues generated by market players in a specific year.
  • The Brazilian broadcasting & cable TV market recorded revenues of $8.4 billion in 2023, representing a negative compound annual growth rate (CAGR) of 7.8% between 2018 and 2023.
  • The TV advertising segment accounted for the market's largest proportion in 2023, with total revenues of $5.7 billion, equivalent to 67.6% of the market's overall value.
  • In 2023, the revenue of the Brazilian broadcasting & cable TV market witnessed an annual contraction of 0.6% due to market saturation owing to the high penetration of TV sets and cable connections.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts
Reasons to Buy
  • What was the size of the Brazil broadcasting & cable tv market by value in 2023?
  • What will be the size of the Brazil broadcasting & cable tv market in 2028?
  • What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Brazil's broadcasting & cable tv market?

Table of Contents

36 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key market players?
7.2. What strategies do the key market players follow?
7.3. What are the most recent developments in the market?
8 Company Profiles
8.1. Globo Comunicacao e Participacoes S.A.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2018-23
Table 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2018-2023
Table 3: Brazil broadcasting & cable tv market category segmentation: $ billion, 2018-2023
Table 4: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2023
Table 5: Brazil broadcasting & cable tv market value forecast: $ billion, 2023-28
Table 6: Globo Comunicacao e Participacoes S.A.: key facts
Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 8: Sistema Brasileiro de Televisao Ltda.: key facts
Table 9: Sistema Brasileiro de Televisao Ltda.: Key Employees
Table 10: Brazil size of population (million), 2019-23
Table 11: Brazil real gdp (constant 2010 prices, $ billion), 2019-23
Table 12: Brazil gdp (current prices, $ billion), 2019-23
Table 13: Brazil inflation, 2019-23
Table 14: Brazil consumer price index (absolute), 2019-23
Table 15: Brazil exchange rate, 2018-23
List of Figures
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2018-23
Figure 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2018-2023
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2023
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2023-28
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2023
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2023
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2023
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2023
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2023
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2023

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