Broadcasting and Cable TV in Brazil

Broadcasting and Cable TV in Brazil

Summary

Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The biotechnology market consists of the development, manufacturing, and marketing of products based on advanced biotechnology research.
  • The Brazilian broadcasting & cable TV market had total revenues of $12.8bn in 2019, representing a compound annual growth rate (CAGR) of 3.1% between 2015 and 2019.
  • The TV Advertising segment was the market's most lucrative in 2019, with total revenues of $8.5bn, equivalent to 66.2% of the market's overall value.
  • Although advertising accounts for the largest share of the broadcasting and cable TV market, revenues from this segment are under threat from digital channels.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Brazil broadcasting & cable tv market by value in 2019?
  • What will be the size of the Brazil broadcasting & cable tv market in 2024?
  • What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • How large is Brazil’s broadcasting & cable tv market in relation to its regional counterparts?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?
8 Company Profiles
8.1. Globo Comunicacao e Participacoes S.A.
8.2. Sistema Brasileiro de Televisao Ltda.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2015-19
Table 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2019
Table 3: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2019
Table 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2019-24
Table 5: Globo Comunicacao e Participacoes S.A.: key facts
Table 6: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 7: Sistema Brasileiro de Televisao Ltda.: key facts
Table 8: Brazil size of population (million), 2015-19
Table 9: Brazil gdp (constant 2005 prices, $ billion), 2015-19
Table 10: Brazil gdp (current prices, $ billion), 2015-19
Table 11: Brazil inflation, 2015-19
Table 12: Brazil consumer price index (absolute), 2015-19
Table 13: Brazil exchange rate, 2015-19
List of Figures
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2015-19
Figure 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2019
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2019
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2019
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2019
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2019
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2019
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2019
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2019

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