Advertising in Russia

Advertising in Russia

Summary

Advertising in Russia industry profile provides top- line qualitative and quantitative summary information including: market size (value 2015- 19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Russian advertising industry had total revenues of $7,735.3m in 2019, representing a compound annual growth rate (CAGR) of 11.2% between 2015 and 2019.
  • The food, beverage & personal/healthcare segment was the industry's most lucrative in 2019, with total revenues of $3,480.9m, equivalent to 45% of the industry's overall value
  • In 2018, the industry was driven by World Cup FIFA 2018, which was hosted in Russia and presented a lucrative opportunity for advertising agencies, as companies looked to reach a global audience.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Russia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Russia
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Russia advertising market with five year forecasts
Reasons to Buy
  • What was the size of the Russia advertising market by value in 2019?
  • What will be the size of the Russia advertising market in 2024?
  • What factors are affecting the strength of competition in the Russia advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Russia's advertising market?


1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent M&A activity?
7.5. How will Covid-19 impact market players?
8 Company Profiles
8.1. Dentsu, Inc.
8.2. The Interpublic Group of Companies, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Russia advertising industry value: $ billion, 2015-19
Table 2: Russia advertising industry category segmentation: $ billion, 2019
Table 3: Russia advertising industry geography segmentation: $ billion, 2019
Table 4: Russia advertising industry value forecast: $ billion, 2019-24
Table 5: Dentsu, Inc.: key facts
Table 6: Dentsu, Inc.: Annual Financial Ratios
Table 7: Dentsu, Inc.: Key Employees
Table 8: Dentsu, Inc.: Key Employees Continued
Table 9: Dentsu, Inc.: Key Employees Continued
Table 10: Dentsu, Inc.: Key Employees Continued
Table 11: The Interpublic Group of Companies, Inc.: key facts
Table 12: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 13: The Interpublic Group of Companies, Inc.: Key Employees
Table 14: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 15: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 16: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 17: Publicis Groupe SA: key facts
Table 18: Publicis Groupe SA: Annual Financial Ratios
Table 19: Publicis Groupe SA: Key Employees
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: Publicis Groupe SA: Key Employees Continued
Table 22: Publicis Groupe SA: Key Employees Continued
Table 23: WPP plc: key facts
Table 24: WPP plc: Annual Financial Ratios
Table 25: WPP plc: Key Employees
Table 26: Russia size of population (million), 2015-19
Table 27: Russia gdp (constant 2005 prices, $ billion), 2015-19
Table 28: Russia gdp (current prices, $ billion), 2015-19
Table 29: Russia inflation, 2015-19
Table 30: Russia consumer price index (absolute), 2015-19
Table 31: Russia exchange rate, 2015-19
List of Figures
Figure 1: Russia advertising industry value: $ billion, 2015-19
Figure 2: Russia advertising industry category segmentation: % share, by value, 2019
Figure 3: Russia advertising industry geography segmentation: % share, by value, 2019
Figure 4: Russia advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the advertising industry in Russia, 2019
Figure 6: Drivers of buyer power in the advertising industry in Russia, 2019
Figure 7: Drivers of supplier power in the advertising industry in Russia, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Russia, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Russia, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in Russia, 2019

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