Report cover image

Advertising in North America

Publisher MarketLine
Published Dec 31, 2025
Length 43 Pages
SKU # MTLN21020813

Description

Advertising>in>North>America

Summary

>Advertising>in>North>America>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>share,>market>size>(value>and>volume>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • The>advertising>industry>consists>of>revenues>gained>by>any>advertising>activities>or>agencies>providing>advertising>services,>including>display>advertising>services.
  • The>North>American>advertising>industry>recorded>revenues>of>$349.8>billion>in>2024,>representing>a>compound>annual>growth>rate>(CAGR)>of>4.0%>between>2019>and>2024.
  • The>food,>beverage>&>personal/healthcare>segment>accounted>for>the>industry's>largest>proportion>in>2024,>with>total>revenues>of>$78.7>billion,>equivalent>to>22.5%>of>the>industry's>overall>value.
  • In>2024,>the>North>American>advertising>industry>recorded>an>annual>growth>of>8.8%.>The>growth>is>attributed>to>the>continued>expansion>of>internet>users,>especially>in>Mexico>and>Canada,>which>has>directly>supported>the>growth>of>online>advertising.>According>to>the>World>Bank,>in>2024,>the>number>of>internet>users>in>Mexico>and>Canada>reached>109.6>million>and>38.7>million,>respectively,>up>3.4%>and>2.0%>annually.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>and>leading>players>in>the>advertising>market>in>North>America
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>advertising>market>in>North>America
  • Leading>company>profiles>reveal>details>of>key>advertising>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>North>America>advertising>market>with>five>year>forecasts>by>both>value>and>volume
Reasons>to>Buy
  • What>was>the>size>of>the>North>America>advertising>market>by>value>in>2024?
  • What>will>be>the>size>of>the>North>America>advertising>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>North>America>advertising>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • Who>are>the>top>competitors>in>North>America's>advertising>market?

Table of Contents

43 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading companies?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. WPP Plc
8.2. Omnicom Group Inc
8.3. Publicis Groupe SA
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: North America advertising industry value: $ million, 2019-24
Table 2: North America advertising industry category segmentation: % share, by value, 2019-24
Table 3: North America advertising industry category segmentation: $ million, 2019-24
Table 4: North America advertising industry geography segmentation: $ million, 2024
Table 5: North America advertising industry value forecast: $ million, 2024-29
Table 6: WPP Plc: Key Facts
Table 7: WPP Plc: Annual Financial Ratios
Table 8: WPP Plc: Key Employees
Table 9: WPP Plc: Key Employees Continued
Table 10: Omnicom Group Inc: Key Facts
Table 11: Omnicom Group Inc: Annual Financial Ratios
Table 12: Omnicom Group Inc: Key Employees
Table 13: Omnicom Group Inc: Key Employees Continued
Table 14: Publicis Groupe SA: Key Facts
Table 15: Publicis Groupe SA: Annual Financial Ratios
Table 16: Publicis Groupe SA: Key Employees
Table 17: Publicis Groupe SA: Key Employees Continued
Table 18: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America advertising industry value: $ million, 2019-24
Figure 2: North America advertising industry category segmentation: $ million, 2019-24
Figure 3: North America advertising industry geography segmentation: % share, by value, 2024
Figure 4: North America advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in North America, 2024
Figure 6: Drivers of buyer power in the advertising industry in North America, 2024
Figure 7: Drivers of supplier power in the advertising industry in North America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in North America, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in North America, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in North America, 2024

Search Inside Report

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us