
Advertising in the Netherlands
Description
Advertising in the Netherlands
Summary
Advertising in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- The Dutch advertising industry had total revenues of $4,285.1 million in 2023, representing a compound annual growth rate (CAGR) of 1.4% between 2018 and 2023.
- The retailer segment accounted for the industry's largest proportion in 2023, with total revenues of $920.1 million, equivalent to 21.5% of the industry's overall value.
- The rise in the media and telecommunications sector notably influences the advertising industry as the broader reach and targeted advertising capabilities offered by these platforms contribute to the growth of the advertising industry. According to MarketLine, the media and telecommunications industry witnessed a significant rise of 3.3% in 2023, reaching $782.3 million compared to the previous year.
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the Netherlands
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the Netherlands
- Leading company profiles reveal details of key advertising market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the Netherlands advertising market with five year forecasts by both value and volume
- What was the size of the Netherlands advertising market by value in 2023?
- What will be the size of the Netherlands advertising market in 2028?
- What factors are affecting the strength of competition in the Netherlands advertising market?
- How has the market performed over the last five years?
- Who are the top competitors in the Netherlands's advertising market?
Table of Contents
76 Pages
- 1 Executive Summary
- 1.1. Market value
- 1.2. Market value forecast
- 1.3. Category segmentation
- 1.4. Geography segmentation
- 1.5. Market rivalry
- 1.6. Competitive landscape
- 2 Market Overview
- 2.1. Market definition
- 2.2. Market analysis
- 3 Market Data
- 3.1. Market value
- 4 Market Segmentation
- 4.1. Category segmentation
- 4.2. Geography segmentation
- 5 Market Outlook
- 5.1. Market value forecast
- 6 Five Forces Analysis
- 6.1. Summary
- 6.2. Buyer power
- 6.3. Supplier power
- 6.4. New entrants
- 6.5. Threat of substitutes
- 6.6. Degree of rivalry
- 7 Competitive Landscape
- 7.1. Who are the leading players in the market?
- 7.2. What are the strengths of leading players?
- 7.3. What trends are impacting the industry?
- 7.4. Have there been any recent developments in the market?
- 8 Company Profiles
- 8.1. The Interpublic Group of Companies, Inc.
- 8.2. Omnicom Group, Inc.
- 8.3. Publicis Groupe SA
- 8.4. The Interpublic Group of Companies, Inc.
- 8.5. Omnicom Group, Inc.
- 8.6. WPP plc
- 8.7. Publicis Groupe SA
- 8.8. WPP plc
- 9 Macroeconomic Indicators
- 9.1. Country data
- 10 Appendix
- 10.1. Methodology
- 10.2. Industry associations
- 10.3. Related MarketLine research
- 10.4. About MarketLine
- List of Tables
- Table 1: Netherlands advertising industry value: $ million, 2018-23
- Table 2: Netherlands advertising industry category segmentation: % share, by value, 2018-2023
- Table 3: Netherlands advertising industry category segmentation: $ million, 2018-2023
- Table 4: Netherlands advertising industry geography segmentation: $ million, 2023
- Table 5: Netherlands advertising industry value forecast: $ million, 2023-28
- Table 6: The Interpublic Group of Companies, Inc.: key facts
- Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 8: The Interpublic Group of Companies, Inc.: Key Employees
- Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 10: Omnicom Group, Inc.: key facts
- Table 11: Omnicom Group, Inc.: Annual Financial Ratios
- Table 12: Omnicom Group, Inc.: Key Employees
- Table 13: Omnicom Group, Inc.: Key Employees Continued
- Table 14: Publicis Groupe SA: key facts
- Table 15: Publicis Groupe SA: Annual Financial Ratios
- Table 16: Publicis Groupe SA: Key Employees
- Table 17: Publicis Groupe SA: Key Employees Continued
- Table 18: Publicis Groupe SA: Key Employees Continued
- Table 19: Publicis Groupe SA: Key Employees Continued
- Table 20: The Interpublic Group of Companies, Inc.: key facts
- Table 21: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
- Table 22: The Interpublic Group of Companies, Inc.: Key Employees
- Table 23: The Interpublic Group of Companies, Inc.: Key Employees Continued
- Table 24: Omnicom Group, Inc.: key facts
- Table 25: Omnicom Group, Inc.: Annual Financial Ratios
- Table 26: Omnicom Group, Inc.: Key Employees
- Table 27: Omnicom Group, Inc.: Key Employees Continued
- Table 28: WPP plc: key facts
- Table 29: WPP plc: Annual Financial Ratios
- Table 30: WPP plc: Key Employees
- Table 31: WPP plc: Key Employees Continued
- Table 32: Publicis Groupe SA: key facts
- Table 33: Publicis Groupe SA: Annual Financial Ratios
- Table 34: Publicis Groupe SA: Key Employees
- Table 35: Publicis Groupe SA: Key Employees Continued
- Table 36: Publicis Groupe SA: Key Employees Continued
- Table 37: Publicis Groupe SA: Key Employees Continued
- Table 38: WPP plc: key facts
- Table 39: WPP plc: Annual Financial Ratios
- Table 40: WPP plc: Key Employees
- Table 41: WPP plc: Key Employees Continued
- Table 42: Netherlands size of population (million), 2019-23
- Table 43: Netherlands gdp (constant 2005 prices, $ billion), 2019-23
- Table 44: Netherlands gdp (current prices, $ billion), 2019-23
- Table 45: Netherlands inflation, 2019-23
- Table 46: Netherlands consumer price index (absolute), 2019-23
- Table 47: Netherlands exchange rate, 2019-23
- List of Figures
- Figure 1: Netherlands advertising industry value: $ million, 2018-23
- Figure 2: Netherlands advertising industry category segmentation: $ million, 2018-2023
- Figure 3: Netherlands advertising industry geography segmentation: % share, by value, 2023
- Figure 4: Netherlands advertising industry value forecast: $ million, 2023-28
- Figure 5: Forces driving competition in the advertising industry in the Netherlands, 2023
- Figure 6: Drivers of buyer power in the advertising industry in the Netherlands, 2023
- Figure 7: Drivers of supplier power in the advertising industry in the Netherlands, 2023
- Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the Netherlands, 2023
- Figure 9: Factors influencing the threat of substitutes in the advertising industry in the Netherlands, 2023
- Figure 10: Drivers of degree of rivalry in the advertising industry in the Netherlands, 2023
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