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Advertising in India

Publisher MarketLine
Published Apr 12, 2024
Length 53 Pages
SKU # MTLN18934767

Description

Advertising in India


Summary

Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2018-23, and forecast to 2028). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
  • The Indian advertising industry recorded revenues of $11,683.5 million in 2023, representing a compound annual growth rate (CAGR) of 8.5% between 2018 and 2023.
  • The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2023, with total revenues of $4,512.7 million, equivalent to 38.6% of the industry's overall value.
  • The advertising industry in India is transforming due to the growth of digital platforms and changing consumer preferences. Platforms like Facebook, Instagram, and Google have become essential for advertising strategies, offering extensive reach and precise targeting. Short video platforms like TikTok and MX TakaTak have provided new avenues for brands to connect with audiences through engaging content.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in India
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in India
  • Leading company profiles reveal details of key advertising market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the India advertising market with five year forecasts
Reasons to Buy
  • What was the size of the India advertising market by value in 2023?
  • What will be the size of the India advertising market in 2028?
  • What factors are affecting the strength of competition in the India advertising market?
  • How has the market performed over the last five years?
  • What are the main segments that make up India's advertising market?

Table of Contents

53 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players in the market?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. Have there been any recent developments in the market?
8 Company Profiles
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Omnicom Group, Inc.
8.4. WPP plc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: India advertising industry value: $ million, 2018-23
Table 2: India advertising industry category segmentation: % share, by value, 2018-2023
Table 3: India advertising industry category segmentation: $ million, 2018-2023
Table 4: India advertising industry geography segmentation: $ million, 2023
Table 5: India advertising industry value forecast: $ million, 2023-28
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: Publicis Groupe SA: key facts
Table 11: Publicis Groupe SA: Annual Financial Ratios
Table 12: Publicis Groupe SA: Key Employees
Table 13: Publicis Groupe SA: Key Employees Continued
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Publicis Groupe SA: Key Employees Continued
Table 16: Omnicom Group, Inc.: key facts
Table 17: Omnicom Group, Inc.: Annual Financial Ratios
Table 18: Omnicom Group, Inc.: Key Employees
Table 19: Omnicom Group, Inc.: Key Employees Continued
Table 20: WPP plc: key facts
Table 21: WPP plc: Annual Financial Ratios
Table 22: WPP plc: Key Employees
Table 23: WPP plc: Key Employees Continued
Table 24: India size of population (million), 2019-23
Table 25: India gdp (constant 2005 prices, $ billion), 2019-23
Table 26: India gdp (current prices, $ billion), 2019-23
Table 27: India inflation, 2019-23
Table 28: India consumer price index (absolute), 2019-23
Table 29: India exchange rate, 2019-23
List of Figures
Figure 1: India advertising industry value: $ million, 2018-23
Figure 2: India advertising industry category segmentation: $ million, 2018-2023
Figure 3: India advertising industry geography segmentation: % share, by value, 2023
Figure 4: India advertising industry value forecast: $ million, 2023-28
Figure 5: Forces driving competition in the advertising industry in India, 2023
Figure 6: Drivers of buyer power in the advertising industry in India, 2023
Figure 7: Drivers of supplier power in the advertising industry in India, 2023
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in India, 2023
Figure 9: Factors influencing the threat of substitutes in the advertising industry in India, 2023
Figure 10: Drivers of degree of rivalry in the advertising industry in India, 2023

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