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Advertising in Asia-Pacific

Publisher MarketLine
Published Dec 31, 2025
Length 46 Pages
SKU # MTLN21020760

Description

Advertising>in>Asia-Pacific

Summary

>Advertising>in>Asia-Pacific>industry>profile>provides>top-line>qualitative>and>quantitative>summary>information>including:>market>share,>market>size>(value>and>volume>2019-24,>and>forecast>to>2029).>The>profile>also>contains>descriptions>of>the>leading>players>including>key>financial>metrics>and>analysis>of>competitive>pressures>within>the>market.

Key>Highlights
  • The>advertising>industry>consists>of>revenues>gained>by>any>advertising>activities>or>agencies>providing>advertising>services,>including>display>advertising>services.
  • The>Asia-Pacific>advertising>industry>recorded>revenues>of>$253.7>billion>in>2024,>representing>a>compound>annual>growth>rate>(CAGR)>of>3.5%>between>2019>and>2024.
  • The>food,>beverage>&>personal/healthcare>segment>accounted>for>the>industry's>largest>proportion>in>2024,>with>total>revenues>of>$93.0>billion,>equivalent>to>36.6%>of>the>industry's>overall>value.
  • In>2024,>the>Asia-Pacific>advertising>industry>recorded>an>annual>growth>of>10.4%.>The>growth>is>attributed>to>the>continued>expansion>of>internet>users,>which>has>directly>supported>the>growth>of>online>advertising.>According>to>the>World>Bank,>in>2024,>the>number>of>internet>users>in>Japan>and>Singapore>reached>108.7>million>and>5.6>million,>respectively,>up>1.2%>and>1.1%>annually.
Scope
  • Save>time>carrying>out>entry-level>research>by>identifying>the>size,>growth,>major>segments,>and>leading>players>in>the>advertising>market>in>Asia-Pacific
  • Use>the>Five>Forces>analysis>to>determine>the>competitive>intensity>and>therefore>attractiveness>of>the>advertising>market>in>Asia-Pacific
  • Leading>company>profiles>reveal>details>of>key>advertising>market>players’>global>operations>and>financial>performance
  • Add>weight>to>presentations>and>pitches>by>understanding>the>future>growth>prospects>of>the>Asia-Pacific>advertising>market>with>five>year>forecasts>by>both>value>and>volume
Reasons>to>Buy
  • What>was>the>size>of>the>Asia-Pacific>advertising>market>by>value>in>2024?
  • What>will>be>the>size>of>the>Asia-Pacific>advertising>market>in>2029?
  • What>factors>are>affecting>the>strength>of>competition>in>the>Asia-Pacific>advertising>market?
  • How>has>the>market>performed>over>the>last>five>years?
  • Who>are>the>top>competitors>in>Asia-Pacific's>advertising>market?

Table of Contents

46 Pages
1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the key players in the industry?
7.2. What are the strengths of leading players?
7.3. What strategies do the key players follow?
7.4. What have been the most recent developments in the industry?
8 Company Profiles
8.1. Dentsu Group Inc
8.2. BlueFocus Intelligent Communications Group Co Ltd
8.3. Cheil Worldwide Inc
8.4. Omnicom Group Inc
8.5. Hakuhodo DY Holdings Inc
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
List of Tables
Table 1: Asia-Pacific advertising industry value: $ million, 2019-24
Table 2: Asia-Pacific advertising industry category segmentation: % share, by value, 2019-24
Table 3: Asia-Pacific advertising industry category segmentation: $ million, 2019-24
Table 4: Asia-Pacific advertising industry geography segmentation: $ million, 2024
Table 5: Asia-Pacific advertising industry value forecast: $ million, 2024-29
Table 6: Dentsu Group Inc: Key Facts
Table 7: Dentsu Group Inc: Annual Financial Ratios
Table 8: Dentsu Group Inc: Key Employees
Table 9: Dentsu Group Inc: Key Employees Continued
Table 10: BlueFocus Intelligent Communications Group Co Ltd: Key Facts
Table 11: BlueFocus Intelligent Communications Group Co Ltd: Annual Financial Ratios
Table 12: BlueFocus Intelligent Communications Group Co Ltd: Key Employees
Table 13: Cheil Worldwide Inc: Key Facts
Table 14: Cheil Worldwide Inc: Annual Financial Ratios
Table 15: Cheil Worldwide Inc: Key Employees
Table 16: Cheil Worldwide Inc: Key Employees Continued
Table 17: Omnicom Group Inc: Key Facts
Table 18: Omnicom Group Inc: Annual Financial Ratios
Table 19: Omnicom Group Inc: Key Employees
Table 20: Omnicom Group Inc: Key Employees Continued
Table 21: Hakuhodo DY Holdings Inc: Key Facts
Table 22: Hakuhodo DY Holdings Inc: Annual Financial Ratios
Table 23: Hakuhodo DY Holdings Inc: Key Employees
Table 24: Asia-Pacific Exchange Rate, 2019-24
List of Figures
Figure 1: Asia-Pacific advertising industry value: $ million, 2019-24
Figure 2: Asia-Pacific advertising industry category segmentation: $ million, 2019-24
Figure 3: Asia-Pacific advertising industry geography segmentation: % share, by value, 2024
Figure 4: Asia-Pacific advertising industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the advertising industry in Asia-Pacific, 2024
Figure 6: Drivers of buyer power in the advertising industry in Asia-Pacific, 2024
Figure 7: Drivers of supplier power in the advertising industry in Asia-Pacific, 2024
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2024
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2024
Figure 10: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2024

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