Pregnancy Care Products Market Assessment, By Product [Stretch Mark Minimizer, Breast Cream, Toning/Firming Lotion, Itching Prevention Cream, Nipple Protection Cream, Body Restructuring Gel], By Application [Orthopedic Care, Urinary Incontinence, Breast C

Global pregnancy care products market is projected to witness a CAGR of 5.15% during the forecast period 2025-2032, growing from USD 35.69 billion in 2024 to USD 53.34 billion in 2032. The market is growing due to rising maternal wellness awareness, increased demand for clean and natural products, and innovations in stretch mark and skin-care solutions. E-commerce expansion is making premium pregnancy care more accessible. North America’s leadership and Asia-Pacific’s rapid growth further accelerate global market expansion.

For instance, in May 2023, according to an article published by the Breast Cancer Research Foundation, for one in 3,000 pregnant women, there’s a diagnosis of breast cancer.

Rising Awareness Around Maternal Health and Pregnancy Wellness

Growing awareness of maternal health and wellness is significantly driving the demand for pregnancy care products globally. Women today are more informed about the physical and emotional changes that occur during and after pregnancy and are increasingly prioritizing self-care. This shift is prompting the use of specialized products, such as stretch mark minimizers, nipple creams, and toning lotions, to address pregnancy-related skin issues, hormonal changes, and postpartum recovery. Moreover, government and private health campaigns on maternal well-being, along with increased antenatal visits, are contributing to higher product visibility. Evolving beauty standards and social media influence also play a role in encouraging pregnant women to invest in skincare and bodycare routines. These trends are further supported by rising disposable incomes and growing online retail access to international and premium brands. For instance, in March 2024, ReadyToBeMom.com and FOGSI launched a multimedia platform for pregnancy education, featuring live podcasts by doctors on social media and Big FM, aimed at providing essential information to support pregnant women.

Technological Innovation and Ingredient Transparency in Product Formulations

The global pregnancy care products market is benefiting from significant advancements in product formulations, especially with a focus on clean-label, dermatologist-tested, and scientifically backed ingredients. Expecting mothers are increasingly seeking transparency about what they apply on their bodies, leading to a rise in demand for toxin-free, organic, and hypoallergenic formulations. Modern pregnancy care brands are incorporating botanical extracts, plant-based oils, and nutrient-rich ingredients that support skin regeneration and hormonal balance without adverse effects. Furthermore, manufacturers are leveraging dermatological and obstetric research to develop targeted formulations for each pregnancy stage and postpartum needs. AI-driven product personalization and mobile app-based skin and body monitoring tools are also enhancing customer engagement. For instance, in August 2023, Lansinoh Laboratories launched the new Lansinoh Wearable Pump designed to empower all pumping mothers, giving them the freedom to pump confidently anywhere.

Expanding Demand for Stretch Mark Minimizers During Late Pregnancy and Postpartum Stages

The segment of stretch mark minimizers is experiencing significant growth, driven by high demand during the second and third trimesters as well as the postpartum period. As the skin expands to accommodate fetal development, many women encounter scarring, which creates a need for effective, safe, and preventive solutions. These creams and oils, formulated with ingredients that boost collagen and repair skin, assist in enhancing skin elasticity and reducing dermal tearing. With increasing social and aesthetic concerns, women are increasingly using these products preventively, sometimes even before conception. Furthermore, postpartum recovery kits now frequently incorporate stretch mark solutions as a fundamental component. Market participants are introducing multipurpose products that address scars, dryness, and pigmentation to add value. For instance, Prega News, India's pregnancy detection card, has introduced a new line of products aimed at supporting women and enriching their entire motherhood experience. The company's initiative to broaden its product offerings stems from a commitment to empower women in making informed health decisions. This launch signifies Prega News's acknowledgment as the 'Expert Pregnancy Care Solution Partner' dedicated to delivering comprehensive reproductive care. Additionally, the brand has updated its logo to reflect this evolution. For both pre-natal and post-pregnancy care, the PregaHappy Anti Stretch Mark Cream is available.

North America Maintains Market Leadership

North America dominates the global pregnancy care products market due to its advanced healthcare infrastructure, high maternal awareness, and strong penetration of premium personal care brands. Pregnant women in the U.S. and Canada are early adopters of specialized products, supported by widespread education on pre- and postnatal health. The region also benefits from easy access to OB/GYN-recommended formulations and a strong online and offline retail ecosystem. Furthermore, rising celebrity-led brands and endorsements have normalized pregnancy skincare routines, accelerating product adoption. The increasing birth rate among older mothers—who are more likely to use body care treatments—is also a significant growth contributor. In July 2024, as reported in an article from the White House Blueprint, more than 2,000 facilities designated as 'Birthing Friendly' pledged to enhance the quality of maternity care. Furthermore, the National Maternal Mental Health Hotline was established to address behavioral health concerns during pregnancy and childbirth, providing immediate assistance, resources, and referrals.

Future Market Scenario (2025-2032F)

The global pregnancy care products market is poised for robust growth over the coming years, driven by increasing awareness of maternal wellness, rising birth rates in developing nations, and growing consumer preference for natural, dermatologically tested formulations. Expanding e-commerce platforms and growing urbanization are further fueling access to specialized pre and postnatal products. Technological advancements in ingredient formulation and packaging are enhancing consumer appeal, while major players are investing in product diversification and personalized care kits. Furthermore, rising healthcare expenditures, coupled with government and private sector initiatives promoting maternal health, will create new opportunities. North America will continue to lead due to high awareness and premium product penetration, while Asia-Pacific is expected to witness the fastest growth.

Key Players Landscape and Outlook

The key players in the market are significantly investing in the development of pregnancy care products and are utilizing strategies such as mergers, acquisitions, partnerships, and new product launches to improve their services and competitiveness. Such efforts will propel significant growth in the market, allowing large-cap industry players to increase their presence and, therefore, find new opportunities in this market. Show more