India Electric Iron Market Assessment, By Product Type [Dry Iron, Steam Iron], By Price Segment [Mass/Economy, Premium], By Watt [Below 1000 Watt, 1000 Watt – 1800 Watt, Above 1800 Watt] By End-users [Hotel Services, Laundry and Dry Cleaning, Textile, Res
Description
The India electric iron market is projected to witness a CAGR of 5.52% during the forecast period FY2026-FY2033, growing from USD 51.84 million in FY2025 to USD 79.68 million in FY2033 due to several factors such as rising disposable income, urbanization, technology advancement, distribution channels, Change in lifestyle and growing trend of nuclear families also drive the demand for household appliances, where customers prioritize features including ease of use, energy efficiency, sole plate, auto- off and overall durability. Leading brands such as Bajaj, Phillips, Havells, Prestige, Orient Electric have responded to these needs with innovation.
For instance, in April 2024, GM Modular Pvt. Ltd, manufacturer and supplier of electrical equipment, launched a comprehensive range of clothing irons. This new product line integrated utility, cutting edge technology, durability, and modern aesthetics, catering to the preference of today’s customers. The product line includes both dry iron and steam iron, reflecting the company’s commitment to meeting the evolving demands of the market.
Advancements in Technology Driving India Electric Iron Market
Indian electric iron market experiences rapid technology advancement, driving innovation and consumer demand. Smart features like auto-temperature sensors, cordless, are an attraction for tech savvy consumers who seek convenience and effectiveness. Innovation like energy effective design, automatic shut-off mechanism, rapid heating element aligns with sustainable goals like enhancing safety and reducing electricity consumption. The rise of eco-friendly models using recycled material and biodegradable parts furthers appeals to environmentally conscious buyers. Even advanced steam technology with precise fabric-specific setting and vertical streaming capability ensures superior performance and fabric care. Through these technological advancements, companies cater to diverse consumer needs across residential and commercial segments. These technologies advancement coupled with disposable income and urbanization are reshaping the Indian electric iron market landscape.
Many players within the India electric iron market landscape are making significant developments that are adding value to the market. For instance, in February 2025, KENT RO Systems Ltd, manufacturer and supplier of electrical equipment, launched new variants of steam iron which were KENT Luxe 2200 W, KENT Luxe 2000 W, catering to different customer needs. These steam iron offers an ideal combination of advanced features, Superior performance and affordability.
Rising Urbanization Driving the India Electric Iron market
Rising urbanization is a significant driver of demand in India’s electric iron market. Urban areas are expected to house 600 million people by 2036, leading to increasing residential construction and a growing need for household appliances like electric iron. Urban lifestyles emphasize personal grooming and maintaining professional appearances, boosting the demand of wrinkle- free cloths, fibric preservation. Additionally, urbanization application adaptation, foster electrification as household transitions from traditional methods to modern electric iron for convenience and efficiency. For instance, in India, the population residing in cities are expected to increase by 2.3% annually. In 2031, it is estimated that 75 percent of the national income of India will be generated through cities.
Stream Iron Segment is Leading the India Electric Iron Market
The steam iron segment has cemented its dominance with strong statistics in the market. Due to its affordability, practicality, and efficiency. These models are widely preferred by middle- class because of their ability to produce stream directly from build- in mechanism simplifies ironing and ensure faster wrinkle removal also the innovation of vertical stream and fabric specific setting cater to diverse garments needs, enhancing convenience and efficiency. Additionally, manufacturers are introducing energy- efficient modules with smart features like automatic steam adjustment, further boosting their appeals. The growing shift shows the dominance of stream iron over the dry iron in both residential and commercial segments. For instance, in December 2024, Gold Medal introduced the next-generation steam and dry electric irons with newer features. Equipped with efficiency, accuracy, and care for fabrics, the irons provide several heat levels, ergonomic shapes, and steam functions, boosting the convenience of ironing for homes.
Northern Region is Dominating in India Electric Iron Market
The northern region of India dominates the electric iron market due to distinct factor driving growth. In the north, urban central areas like Delhi- NRC, Chandigarh, and Jaipur experience high demand fueled by increasing residential construction, professions attire needs, and rising disposables incomes. The region also benefits from government- led rural electrification program, expanding access to budget- friendly models in semi-urban areas. Northern region accounts for significant growth of India’s electric iron driven by change in lifestyle, energy- efficiency innovations. The northern region shows strong adoption of advanced steam irons as well as dry irons. E-commercial platforms boosts in accessibility in the region, discounts, offering exclusive discount. For instance, in February 2025, VoltBek Home Appliances Private Limited, manufacturer and suppliers of small domestic appliances launched dry iron, leveraging online sale services to expand their reach. Partnership between manufacturer and organization retail outlets is also growing, boosting accessibility in urban areas and semi- urban areas.
Future Market Scenario (FY2026 – FY2033F)
India electric iron market is dynamic and competitive sector dominated by key players such as Bajaj Electronics, Havells, Crompton Greaves, and Usha International limited, along with international brands like Phillips, Black+Decker, which are leveraging advance technology to capture market share. Technology advancement such as smart features like automatic shut-off and digital controls are reshaping consumer preference, while government initiative like UJALA scheme promote energy efficiency, further boosting adoption. The key growth drives include the increasing rate of organized retail market channels, e-commerce expansion into Tier II and III cities, and evolving lifestyles that prioritize well-groomed appearance. Challenges such as high maintenance cost for advanced iron modules continue but manufacturers are addressing these through affordable-focused design, sustainability initiatives, and product diversification including compact travel iron. The competitive landscape is marked by innovation & acquisition, and market strategies to target Urban consumers. Looking ahead, the market’s outlook remains robust, fueled by smart home integration, energy- efficient trends, and government support, with manufactures expansion to cater to diverse consumer needs across residential and commercial segment, ensuring sustained growth and innovation, in India’s evolving home appliance sector. The convergence of technological advancement, expansion of retail access and shifting consumer expectation positions the electric iron market as critical component of India’s border economic transformation, offering opportunities for both established player and new entrant to thrive in a rapidly modernizing economy.
For instance, in April 2024, GM Modular Pvt. Ltd, manufacturer and supplier of electrical equipment, launched a comprehensive range of clothing irons. This new product line integrated utility, cutting edge technology, durability, and modern aesthetics, catering to the preference of today’s customers. The product line includes both dry iron and steam iron, reflecting the company’s commitment to meeting the evolving demands of the market.
Advancements in Technology Driving India Electric Iron Market
Indian electric iron market experiences rapid technology advancement, driving innovation and consumer demand. Smart features like auto-temperature sensors, cordless, are an attraction for tech savvy consumers who seek convenience and effectiveness. Innovation like energy effective design, automatic shut-off mechanism, rapid heating element aligns with sustainable goals like enhancing safety and reducing electricity consumption. The rise of eco-friendly models using recycled material and biodegradable parts furthers appeals to environmentally conscious buyers. Even advanced steam technology with precise fabric-specific setting and vertical streaming capability ensures superior performance and fabric care. Through these technological advancements, companies cater to diverse consumer needs across residential and commercial segments. These technologies advancement coupled with disposable income and urbanization are reshaping the Indian electric iron market landscape.
Many players within the India electric iron market landscape are making significant developments that are adding value to the market. For instance, in February 2025, KENT RO Systems Ltd, manufacturer and supplier of electrical equipment, launched new variants of steam iron which were KENT Luxe 2200 W, KENT Luxe 2000 W, catering to different customer needs. These steam iron offers an ideal combination of advanced features, Superior performance and affordability.
Rising Urbanization Driving the India Electric Iron market
Rising urbanization is a significant driver of demand in India’s electric iron market. Urban areas are expected to house 600 million people by 2036, leading to increasing residential construction and a growing need for household appliances like electric iron. Urban lifestyles emphasize personal grooming and maintaining professional appearances, boosting the demand of wrinkle- free cloths, fibric preservation. Additionally, urbanization application adaptation, foster electrification as household transitions from traditional methods to modern electric iron for convenience and efficiency. For instance, in India, the population residing in cities are expected to increase by 2.3% annually. In 2031, it is estimated that 75 percent of the national income of India will be generated through cities.
Stream Iron Segment is Leading the India Electric Iron Market
The steam iron segment has cemented its dominance with strong statistics in the market. Due to its affordability, practicality, and efficiency. These models are widely preferred by middle- class because of their ability to produce stream directly from build- in mechanism simplifies ironing and ensure faster wrinkle removal also the innovation of vertical stream and fabric specific setting cater to diverse garments needs, enhancing convenience and efficiency. Additionally, manufacturers are introducing energy- efficient modules with smart features like automatic steam adjustment, further boosting their appeals. The growing shift shows the dominance of stream iron over the dry iron in both residential and commercial segments. For instance, in December 2024, Gold Medal introduced the next-generation steam and dry electric irons with newer features. Equipped with efficiency, accuracy, and care for fabrics, the irons provide several heat levels, ergonomic shapes, and steam functions, boosting the convenience of ironing for homes.
Northern Region is Dominating in India Electric Iron Market
The northern region of India dominates the electric iron market due to distinct factor driving growth. In the north, urban central areas like Delhi- NRC, Chandigarh, and Jaipur experience high demand fueled by increasing residential construction, professions attire needs, and rising disposables incomes. The region also benefits from government- led rural electrification program, expanding access to budget- friendly models in semi-urban areas. Northern region accounts for significant growth of India’s electric iron driven by change in lifestyle, energy- efficiency innovations. The northern region shows strong adoption of advanced steam irons as well as dry irons. E-commercial platforms boosts in accessibility in the region, discounts, offering exclusive discount. For instance, in February 2025, VoltBek Home Appliances Private Limited, manufacturer and suppliers of small domestic appliances launched dry iron, leveraging online sale services to expand their reach. Partnership between manufacturer and organization retail outlets is also growing, boosting accessibility in urban areas and semi- urban areas.
Future Market Scenario (FY2026 – FY2033F)
- The future of India electric iron market is poised for growth, driven by urbanization, disposable income, and technology advancements. Increasing demand for household appliances like energy efficient iron, expansion of middle class will priorities feature-rich irons such as automatic-shutoff, fabric specific setting.
- Technological innovation like vertical steaming, self-cleaning mechanisms, lightweight designs will dominate product development. Brands like Havells, Phillips and Bajaj already integrated advance steam technology and eco – friendly materials to align with substantial goals. This shifts from dry iron to premium steam models.
- India e-commerce sector is set to grow exponentially, driven by increased internet penetration and mobile adoption. AI-driven personalization, same-day delivery logistics, and sustainable packaging are reshaping consumer experience.
India electric iron market is dynamic and competitive sector dominated by key players such as Bajaj Electronics, Havells, Crompton Greaves, and Usha International limited, along with international brands like Phillips, Black+Decker, which are leveraging advance technology to capture market share. Technology advancement such as smart features like automatic shut-off and digital controls are reshaping consumer preference, while government initiative like UJALA scheme promote energy efficiency, further boosting adoption. The key growth drives include the increasing rate of organized retail market channels, e-commerce expansion into Tier II and III cities, and evolving lifestyles that prioritize well-groomed appearance. Challenges such as high maintenance cost for advanced iron modules continue but manufacturers are addressing these through affordable-focused design, sustainability initiatives, and product diversification including compact travel iron. The competitive landscape is marked by innovation & acquisition, and market strategies to target Urban consumers. Looking ahead, the market’s outlook remains robust, fueled by smart home integration, energy- efficient trends, and government support, with manufactures expansion to cater to diverse consumer needs across residential and commercial segment, ensuring sustained growth and innovation, in India’s evolving home appliance sector. The convergence of technological advancement, expansion of retail access and shifting consumer expectation positions the electric iron market as critical component of India’s border economic transformation, offering opportunities for both established player and new entrant to thrive in a rapidly modernizing economy.
Table of Contents
123 Pages
- 1. Project Scope and Definitions
- 2. Research Methodology
- 3. Impact of U.S. Tariffs
- 4. Executive Summary
- 5. Voice of Customers
- 5.1. Respondent Demographics
- 5.2. Brand Awareness
- 5.3. Factors Considered in Purchase Decisions
- 5.3.1. Cost
- 5.3.2. Energy Efficiency
- 5.3.3. Performance
- 5.3.4. After sales service
- 6. India Electric Iron Market Outlook, FY2019-FY2033F
- 6.1. Market Size Analysis & Forecast
- 6.1.1. By Value
- 6.1.2. By Volume
- 6.2. Market Share Analysis & Forecast
- 6.2.1. By Product Type
- 6.2.1.1. Dry Iron
- 6.2.1.2. Steam Iron
- 6.2.2. By Price Segment
- 6.2.2.1. Mass/Economy
- 6.2.2.2. Premium
- 6.2.3. By Watt
- 6.2.3.1. Below 1000 Watt
- 6.2.3.2. 1000 Watt -1800 Watt
- 6.2.3.3. Above 1800 Watt
- 6.2.4. By End-users
- 6.2.4.1. Hotel Services
- 6.2.4.2. Laundry and Dry Cleaning
- 6.2.4.3. Textile
- 6.2.4.4. Residential
- 6.2.4.5. Others
- 6.2.5. By Distribution Channel
- 6.2.5.1. Hypermarkets/Supermarkets
- 6.2.5.2. Multi-Branded Outlets
- 6.2.5.3. Online
- 6.2.5.4. Others
- 6.2.6. By Region
- 6.2.6.1. North
- 6.2.6.2. East
- 6.2.6.3. West and Central
- 6.2.6.4. South
- 6.2.7. By Company Market Share Analysis (Top 5 Companies and Others – By Value, FY2025)
- 6.3. Market Map Analysis, FY2025
- 6.3.1. By Product Type
- 6.3.2. By Price Segment
- 6.3.3. By Watt
- 6.3.4. By End-users
- 6.3.5. By Distribution Channel
- 6.3.6. By Region
- 7. Value Chain Analysis
- 8. Porter’s Five Forces Analysis
- 9. PESTLE Analysis
- 10. Pricing Analysis
- 11. Market Dynamics
- 11.1. Market Drivers
- 11.2. Market Challenges
- 12. Market Trends and Developments
- 13. Policy and Regulatory Landscape
- 14. Case Studies
- 15. Competitive Landscape
- 15.1. Competition Matrix of Top 5 Market Leaders
- 15.2. SWOT Analysis for Top 5 Players
- 15.3. Key Players Landscape for Top 10 Market Players
- 15.4. Bajaj Electricals Limited
- 15.4.1.1. Company Details
- 15.4.1.2. Key Management Personnel
- 15.4.1.3. Key Products Offered
- 15.4.1.4. Key Financials (As Reported)
- 15.4.1.5. Key Market Focus and Geographical Presence
- 15.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
- 15.4.2. Philips Domestic Appliances India Ltd.
- 15.4.3. Havells India Ltd.
- 15.4.4. TTK Prestige Limited
- 15.4.5. Orient Electric Ltd.
- 15.4.6. Mittal Electronics Private Limited (Sujata)
- 15.4.7. Stove Kraft Limited (Black + Decker)
- 15.4.8. Crompton Greaves Consumer Electricals Limited
- 15.4.9. Usha International Limited
- 15.4.10. Butterfly Gandhimathi Appliances Limited
- *Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.
- 16. Strategic Recommendations
- 17. About Us and Disclaimer
Pricing
Currency Rates
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