Global Television Market Assessment, By Display Type [LED, QLED, OLED, Others], By Screen Size [Less Than 32”, 32” – 45”, 46” – 55”, 55” – 65” and Above 65”], By Technology [Smart, Non-Smart], By End-user [Residential, Commercial], By Price Range [Economy

Global television market is projected to witness a CAGR of 5.23% during the forecast period 2025-2032, growing from USD 366.32 billion in 2024 to USD 550.78 billion in 2032F owing to technological advancements, shifting consumer preferences, and increasing demand for high-quality content. Technological innovations are leading the way, with consumers increasingly demanding higher-resolution screens like 4K, 8K, OLED, and QLED TVs, which provide better image quality and rich colors. Smart TV features are also a significant driver, as audiences look for seamless integration with streaming services like Netflix, Disney+, and Amazon Prime, and voice-controlled assistants such as Alexa and Google Assistant.

Another key driver is increasing demand for bigger screen sizes, specifically between 55 and 85 inches, as consumers invest in home theatres. The growth of streaming and over-the-top (OTT) platforms has rendered smart TVs essential, with hybrid models that offer both traditional broadcasting and streaming becoming increasingly popular. Slumping prices, particularly for affordable models from Chinese brands, are making cutting-edge TV technology more accessible to a wider audience, especially in developing markets. Replacement cycles are also driving market growth, as consumers shift from older HD sets to 4K and 8K TVs. Government policies encouraging energy efficiency are compelling manufacturers to create environmentally friendly models with reduced power consumption. However, the TV market continues to be strong, driven by ongoing innovation, affordability, and changing consumer tastes.

For instance, in September 2024, Sony India Private Limited broadened its home entertainment offerings by launching the latest Bravia TV range. The company is on a mission to enhance the way people enjoy movies at home by blending its technology with a better cinematic experience.

Rising Demand for Smart TVs Driving the Global Television Market

The world television market is witnessing a robust shift, driven by the booming demand for smart TVs. As viewers move away from conventional broadcast viewing toward streaming-based entertainment, smart TVs have emerged as the hub of contemporary home entertainment systems. Smart TVs, being internet-enabled devices, provide effortless access to leading streaming platforms, coupled with native voice assistants, making it more convenient for users. The increasing demand for on-demand content, combined with the rollout of high-speed internet and 5G networks, is driving the adoption of smart TVs globally. Consumers are shifting to high-end smart TVs with features like 4K/8K resolution, OLED panels, and AI-driven recommendations. This growth is being complemented by the gaming segment also, where firms are rolling out high-refresh-rate smart TVs especially designed to get the most from next-generation consoles such as PlayStation 5 and Xbox Series X. The move towards including home automation capabilities within TVs, together with increasing the popularity of hybrid TV designs integrating traditional broadcast plus streaming offerings—also fuelling market growth.

For instance, in February 2025, INFINIX MOBILITY LIMITED launched a 40-inch QLED Smart TV. Infinix 40Y1V features a 40-inch FHD + QLED display, offering an incredible visual experience with rich colors and darker blacks.

Technological Advancements is Driving the Global Television Market

The worldwide TV market is undergoing a revolution driven by rapid technological advances that are transforming the viewing experience. Next generation display technologies such as 4K/8K Ultra HD, QLED, OLED, and MicroLED are establishing new picture quality benchmarks with consumers now able to experience unparalleled brightness, contrast, and color accuracy. These features are most appealing to high-end buyers, with OLED TVs being popular for their flawless blacks and boundless contrast, while QLED and Mini-LED offerings provide greater brightness for HDR material. AI-enabled smart TVs represent another paradigm shift, adding such features as voice control (Google Assistant, Alexa, Bixby), tailored content recommendations, and hassle-free connectivity with other smart home appliances. The latest processors, including Sony's Cognitive Processor XR and Samsung's Neural Quantum Processor, employ machine learning to upscale in real-time, boosting even low-resolution videos to near-4K quality. As makers continue to drive technological innovation, these advancements not only fuel upgrades but also create the potential for the global TV market to grow in both established and emerging markets.

For instance, in April 2024, Samsung India Electronics Pvt. Ltd. announced a new chapter in the world of AI TVs with the unveiling of its ultra-premium Neo QLED 8K, Neo QLED 4K, and OLED TVs at the ‘Unbox & Discover’ event held at the Samsung Opera House in Bengaluru. The 2024 lineup of these Neo QLED 8K, Neo QLED 4K, and OLED TVs is set to take home entertainment experience with powerful, AI-driven solutions.

QLED Display is Dominating to Propel the Growth of the Market

The global television market is being transformed by the rapid adoption of QLED display technology, which has become a leading driver of industry expansion. Utilizing quantum dot nanoparticles to improve color purity and luminosity, QLED TVs provide better image quality that competes directly with high-end OLED displays without burn-in hazards and at more affordable prices. Large industry players are pushing mass adaption with varied lineups of products appealing to both mid-range and premium markets. The technology's superior brightness levels (above 3000 nits) make QLED especially suitable for HDR content, sports consumption, and well-lit environments, while gaming-centric features such as 120Hz+ refresh rates and HDMI 2.1 support position QLED as the gaming display of choice for future-generation consoles and PC gamers. QLED's leadership in the marketplace is further augmented by its greater lifespan over OLED and enhanced energy efficiency, tracking global sustainability patterns. With manufacturers’ ongoing improvements to quantum dot performance and mini-LED backlighting systems, QLED will be well-positioned to retain its position of leadership in the world TV market in the near term, providing viewers with an optimal combination of performance, longevity, and value that is redefining viewing experiences globally.

For instance, in March 2025, Samsung Electronics America, Inc., the South Korean tech company, unveiled its 2025 Neo QLED 8K and 4K TVs in the United States during CES 2025.

Asia-Pacific Region is leading the Global Television Market

The Asia-Pacific region is the leading player in the worldwide market for TVs, fueled by a mix of production capabilities, technological advancement, and fast-expanding consumer demand. As the largest production center globally, nations such as China, South Korea, and Japan are home to industry titans, whose combined share of worldwide shipments of TVs represents significant proportions. China's manufacturing ecosystem, especially, has transformed the market by making mass production of cheap smart TVs possible while also pushing the development of advanced display technologies such as QLED and Mini-LED. Several factors explain the region's market dominance. To begin with, increasing disposable incomes in emerging economies are driving unprecedented demand for mid-range and high-end televisions. Second, the rapid uptake of streaming services and digital content accelerated the shift from entry-level HD models to 4K/8K smart TVs with more sophisticated features. Third, government initiatives in favor of local manufacturing are fortifying domestic supply chains. The Asia-Pacific television market remains at the forefront of global trends in both innovation and consumer trends, cementing its status as the sector's growth driver.

For instance, in May 2022, Sony Corporation unveiled a 63-foot 16K super-resolution TV in Japan. Massive pixel count can showcase images with incredible detail, far surpassing what regular TVs can offer. That means viewers can watch it from a close distance without any blurring of images for a completely immersive feeling.

Future Market Scenario (2025 – 2032F)

Growing popularity of streaming services like Netflix and Amazon Prime will boost demand for smart TVs and high-resolution displays.

The shift to 5G networks will improve streaming performance, enabling ultra-HD and 8K video content, which is expected to further boost market growth.

Manufacturers are focusing on developing high-resolution TVs with 4K and 8K technology to meet consumer demands for superior picture quality.

The increasing demand for high-quality content is driving market expansion.

Key Players Landscape and Outlook

The global television market is highly competitive, with several major players dominating the landscape. Looking ahead, the television market is poised for significant growth, driven by technological innovations and changing consumer preferences. Key trends include the emergence of 8K UHD TVs and AI-powered features, which are expected to drive market growth. The increasing demand for smart TVs that integrate streaming services and smart home capabilities is also a major driver. The Asia-Pacific region continues to be a major contributor, with countries like China and India driving growth. As technology continues to evolve, the television market is likely to remain dynamic, with ongoing innovations enhancing consumer experiences and driving market expansion.

For instance, in June 2024, Infinix Mobility Limited rolled out Infinix 32Y1 Plus smart TV. This new model boasts a 32-inch LED display that offers a brightness of up to 250 nits, along with a solid 16W audio output powered by its Dolby Audio stereo speakers.