Report cover image

Future of Video Content

Publisher Maia Research
Published Jul 23, 2025
Length 40 Pages
SKU # MAIR20587476

Description

This study provides an analysis of current dynamics and prospects for change in the video content sector.

First, the report highlights the major trends in the audiovisual market, both in terms of usage and revenue models. A particular focus is placed on the contributions of artificial intelligence to the development of the sector.

The second part examines new methods of financing content, with a focus on the creator economy and crowdfunding mechanisms. The role and influence of major streaming platforms and key tech players are also assessed.

The next chapter looks at the evolution of video formats, including content from creators, the exploitation of intellectual property (IP) and sports competitions. Immersive solutions applied to content are also analysed.

The study continues with an analysis of the structuring role played by video distribution platforms in the organisation of the market.

Finally, the report concludes with a look at future developments in content and user experience.

Table of Contents

40 Pages
1. Executive Summary 2. Market fundamentals 2.1. Uses 2.2. Video subscriptions: value shifts from TV to streaming 2.3. The battle for the advertising market will become increasingly fierce 2.4. The arrival of artificial intelligence 2.5. AI-related disruptions in the media and entertainment value chain 2.6. AI for personalising the experience 3. Changes in content financing 3.1. Remuneration of creators 3.2. The contribution of tech giants and streaming leaders 3.3. Crowdfunding – Web3 3.4. Public funds 4. Content formats and exploitation 4.1. Sports rights are migrating to streaming 4.2. IP exploitation: examples of audiovisual adaptations of video games 4.3. AI-generated creator videos 4.4. Immersive/spatial video 4.5. Interactivity and social activity around content 4.6. The professionalisation of creator content 4.7. Branded content 4.8. Vertical miniseries 5. A new distribution ecosystem 5.1. The evolution of distribution platforms 5.2. Distribution formats and platforms 5.3. The influence of tech giants 5.4. YouTube and TikTok place social media at the heart of distribution 6. Outlook 6.1. Evolving trends in the video content market 6.2. Summary of trends for the future of video content About IDATE

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Request A Sample
Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us