Identity as a Service Market Report: Trends, Forecast and Competitive Analysis to 2031

Identity as a Service Market Trends and Forecast

The future of the global identity as a service market looks promising with opportunities in the BFSI, IT & ITeS, manufacturing, government, telecom, energy & utility, and healthcare markets. The global identity as a service market is expected to grow with a CAGR of 25.3% from 2025 to 2031. The major drivers for this market are the increasing demand for secure authentication, the rising adoption of cloud-based solutions, and the growing need for regulatory compliance.

• Lucintel forecasts that, within the type category, single sign-on is expected to witness the highest growth over the forecast period.
• Within the end use category, BFSI is expected to witness the highest growth.
• In terms of region, North America will remain the largest region over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report. Sample figures with some insights are shown below.

Emerging Trends in the Identity as a Service Market

The identity as a service market is facing drastic change, fueled by demands for enhanced security, ease, and agility in identity management solutions. Some emerging trends are defining the future of this market.

• Password Less Authentication: The shift towards password less authentication protocols, including biometrics (fingerprint, facial recognition) and security keys, is picking up steam. This trend seeks to improve security by removing the need for passwords, which are frequently weak and vulnerable to phishing attacks, while enhancing user experience with smoother login experiences.
• Artificial Intelligence and Machine Learning in IDaaS: AI and ML are increasingly being used in identity as a service solution to further security and efficiency. These technologies can detect anomalies in the behavior patterns of users, forecast probable security threats, and automate identity governance activities, resulting in more proactive and intelligent identity management.
• Zero Trust Security Models: The implementation of zero trust security models is impacting IDaaS, with the emphasis on the policy of "never trust, always verify." identity as a service product are adapting to this by using continuous authentication, least privilege access, and micro-segmentation to authenticate users and devices constantly, whether they are within the network or not.
• Hybrid and Multi-Cloud Identity Management: As more organizations implement hybrid and multi-cloud infrastructures, there's a heightened requirement for identity as a service product that are able to manage identities between these disparate infrastructures easily. Unified platforms that offer a combined understanding of user identities and access policies across various cloud platforms as well as on-premises systems are gaining importance.
• Decentralized Identity: Decentralized identity, where the users themselves get to control their digital identities and how they are exchanged, is a new trend. Blockchain technologies are being tested for the development of self-sovereign identity solutions that minimize dependence on centralized identity as a service provider and maximize user privacy.

These trends are remolding the identity as a service market by driving innovation towards more secure, user-centric, and more agile solutions that can manage the complexity of contemporary digital environments and the changing threat landscape.

Recent Developments in the Identity as a Service Market

Current trends in the identity as a service market are toward increased security, user convenience, and compatibility with contemporary IT infrastructures.

• Advanced Multi-Factor Authentication: Increased attention is being focused on more advanced MFA techniques other than passwords and one-time codes, such as biometrics and contextual authentication based on conditions like location and device. This improves security by making it more difficult for attackers to access.
• Integration with DevOps and CI/CD Pipelines: identity as a service solution are being increasingly integrated into DevOps workflows to enable smooth integration of identity and access management into application development and deployment workflows. This is to ensure that security is incorporated from the outset.
• Growth of Identity Governance and Administration (IGA) Capabilities: identity as a service solution are adding more comprehensive IGA capabilities, such as access certification, role-based access control, and audit logging. This enables organizations to address compliance requirements and control user access rights more effectively.
• Greater Emphasis on Customer Identity and Access Management: identity as a service vendors are providing more customized solutions for the management of customer identities with an emphasis on features such as easy registration, social login, and preference management in order to provide a better customer experience.
• Use of AI-Driven Identity Analytics: The use of AI and machine learning is making identity as a service solution deliver more insight into the behavior of users, identify anomalies that are pointers to potential threats, and automate response, thus adopting a more proactive security stance.

These advances are influencing the identity as a service market by increasing its scope, security, and responsiveness to the requirements of employees and customers in a more digital universe.

Strategic Growth Opportunities in the Identity as a Service Market

Strategic opportunities for growth in the identity as a service market are arising across a range of key applications as there is a need for safe and uninterrupted identity management universally.

• Banking, Financial Services, and Insurance: This is a key opportunity area because of the strict compliance requirements in this industry and the sensitive financial information involved. identity as a service solutions with robust authentication, fraud detection, and compliance capabilities are in demand to protect customer accounts and transactions.
• Healthcare: The healthcare sector, with its growing use of telehealth and electronic health records, needs strong identity as a service capabilities to provide secure access to patient information, meet regulations such as HIPAA, and administer identities of patients, physicians, and administrators.
• E-commerce and Retail: identity as a service is a key part in online retail to enable frictionless and secure customer authentication, user profile management, and anti-fraud to enhance customer confidence and boost sales.
• Government and Public Sector: Government agencies process massive amounts of citizen data and need to have secure identity as a service solutions for identity proofing, controlling access to sensitive information, and compliance with public sector regulations.
• Education: The education industry is rapidly embracing online learning platforms, and identity as a service solutions need to support the management of student, faculty, and staff identities, secure access to educational materials, and protect data privacy.

These growth opportunities in major applications are influencing the identity as a service market by fueling the creation of industry-specific solutions and features, resulting in increased adoption and innovation across the identity as a service ecosystem.

Identity as a Service Market Driver and Challenges

The identity as a service industry is informed by a number of prominent drivers and challenges that result from technological, economic, and regulatory environments.

The factors responsible for driving the identity as a service market include:

1. Increased Cybersecurity Threats: The growing incidence and sophistication of cyberattacks, especially identity attacks, fuel the need for strong identity as a service solutions that provide advanced authentication and access control to guard against breaches.

2. Cloud Adoption Growth: With increasing organizations moving their infrastructure and applications to the cloud, cloud-based identity management platforms such as identity as a service gain precedence for secure access and centralized management.

3. Mobile Workforce and Remote Work: The growth of remote work setup creates the necessity for secure and smooth access to corporate assets from multiple devices and locations, where identity as a service is a key enablement for productivity retention without security compromise.

4. Tough Regulatory Compliance: Global data privacy laws like GDPR and CCPA require robust identity management and access controls, compelling companies to implement identity as a service to comply with these and escape fines.

5. Demand for Better User Experience: Security is important, but companies also want identity as a service solutions that provide a smooth and convenient authentication experience, e.g., single sign-on and password less, to enhance productivity and user satisfaction.

Challenges in the identity as a service market are:

1. Seamless Integration with Current Systems: Integrating new identity as a service solutions with complicated and sometimes legacy on-premises IT infrastructure may prove difficult and expensive, which can impede adoption.

2. Data Privacy and Security Issues with Cloud Services: There are concerns among some organizations about outsourcing their identity management to third-party cloud providers, and security and data privacy risks, and vendor lock-in.

3. Limited Awareness and Competence: Limited awareness regarding the advantages of identity as a service and a paucity of qualified professionals to deploy and maintain such solutions can restrain growth in the market, especially among small-sized organizations.

Overall, the identity as a service market is greatly driven by the growing cyber threats, growing adoption of cloud computing, ubiquity of remote work, strict regulatory requirements, and the quest for improved user experiences. Nevertheless, integration complexity concerns, cloud security misperceptions, and limited skills must be met for sustained widespread adoption. The interaction of these drivers and challenges is guiding the market to more integrated, secure, and user-friendly identity as a service solutions.

List of Identity as a Service Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies identity as a service companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the identity as a service companies profiled in this report include-

• Okta
• Microsoft
• Thales
• Ping Identity
• IBM
• Atos
• Oracle
• Salesforce
• Google
• CyberArk Software

Identity as a Service Market by Segment

The study includes a forecast for the global identity as a service market by type, deployment, end use, and region.

Identity as a Service Market by Type [Value from 2019 to 2031]:

• Single Sign-On
• Multifactor Authentication
• Provisioning
• Password Management
• Directory Services
• Audit, Compliance & Governance

Identity as a Service Market by Deployment [Value from 2019 to 2031]:

• Public Cloud
• Private Cloud
• Hybrid Cloud

Identity as a Service Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Identity as a Service Market

New trends in the identity as a service market identify an international trend towards increasingly advanced and cloud-based identity management. Spurred by the burgeoning rate of cyberattacks, the growth of remote employees, and the demand for more user-friendly experiences, organizations in the United States, China, Germany, India, and Japan are turning to identity as a service solution. These solutions provide advantages such as single sign-on, multi-factor authentication, and user management centralized at one place, essential for contemporary security and operational effectiveness. The industry is observing developments in AI-based security, password less authentication, and hybrid and multi-cloud-specific solutions, showing an international trend towards protecting digital identities in a changing environment.

• United States: The US market is at the forefront of identity as a service adoption, with a high focus on robust security features and compliance. Recent trends include combining AI and ML for improved threat detection and increasing demands for zero-trust architectures' solution support. There is also a concentration on easy-to-use authentication processes to find the balance of security and ease of use.
• China: Recent growth in China's identity as a service market is driven by the government's efforts towards digitalization and data security. Local identity as a service providers and solutions conforming to local regulations are gaining more emphasis. Adoption is increasing across several verticals, including government, finance, and technology.
• Germany: Germany, with its robust data protection regulations under GDPR, prefers identity as a service offering that provide data sovereignty and compliance. Current trends involve the use of hybrid cloud identity as a service models and solutions that enable fine-grained control over users' data and access.
• India: India's identity as a service market is growing strongly, fueled by the deepening digitalization of the economy as well as expanding awareness of cybersecurity. Emerging trends include the growing use of mobile-based authentication and the addition of additional local and foreign identity as a service provider offering varied business requirements.
• Japan: The Japanese identity as a service market is typical in being heavily driven by considerations of security and reliability, and heavily based on an existing on-premises IT footprint. Recent trends indicate slowly increasing migration towards cloud-based IDaaS, especially for more advanced remote work and optimized identity management for increasingly digital operations.

Features of the Global Identity as a Service Market

Market Size Estimates: Identity as a service market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Identity as a service market size by type, deployment, end use, and region in terms of value ($B).

Regional Analysis: Identity as a service market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, deployment, end use, and regions for the identity as a service market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the identity as a service market.

Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the identity as a service market by type (single sign-on, multifactor authentication, provisioning, password management, directory services, and audit, compliance & governance), deployment (public cloud, private cloud, and hybrid cloud), end use (BFSI, IT & ITeS, manufacturing, government, telecom, energy and utilities, healthcare, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?

Q.2. Which segments will grow at a faster pace and why?

Q.3. Which region will grow at a faster pace and why?

Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?

Q.5. What are the business risks and competitive threats in this market?

Q.6. What are the emerging trends in this market and the reasons behind them?

Q.7. What are some of the changing demands of customers in the market?

Q.8. What are the new developments in the market? Which companies are leading these developments?

Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?

Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?

Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

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