Garment Steamer Market Report: Trends, Forecast and Competitive Analysis to 2031

Garment Steamer Market Trends and Forecast

The future of the global garment steamer market looks promising with opportunities in the household and commercial markets. The global garment steamer market is expected to grow with a CAGR of 5.4% from 2025 to 2031. The major drivers for this market are the increasing preference for quick fabric care, the rising demand for portable steaming devices, and the growing awareness of garment maintenance solutions.

• Lucintel forecasts that, within the type category, handheld steamer is expected to witness higher growth over the forecast period.
• Within the application category, household is expected to witness higher growth.
• In terms of region, APAC is expected to witness the highest growth over the forecast period.

Gain valuable insights for your business decisions with our comprehensive 150+ page report. Sample figures with some insights are shown below.

Emerging Trends in the Garment Steamer Market

The garment steamer market is witnessing several key trends driven by consumer preferences for convenience, efficiency, and innovative features. These trends are transforming the industry, as manufacturers focus on improving performance, portability, and sustainability. Key trends such as smart features, eco-friendly designs, and versatility are reshaping the market landscape.

• Portable and Compact Designs: As consumers seek convenience and space-saving solutions, the demand for portable and compact garment steamers is increasing. These steamers are perfect for small apartments, offices, and travel. Brands are offering travel-friendly, lightweight models that don’t compromise on performance, making it easier for consumers to carry and use them on the go.
• Smart Features and Connectivity: The integration of smart technology into garment steamers is a growing trend. Features such as app connectivity, steam scheduling, and even voice control are being introduced. These smart capabilities allow consumers to customize their steaming experience and add convenience to their daily routines, which is especially appealing to tech-savvy individuals.
• Eco-friendly and Energy-efficient Models: With growing environmental awareness, consumers are seeking garment steamers that are energy-efficient and made from sustainable materials. Eco-friendly models are designed to consume less water and energy, meeting consumer demand for sustainable home appliances. These steamers not only help reduce utility costs but also align with eco-conscious purchasing behavior.
• Multi-functional Devices: Consumers are increasingly attracted to garment steamers that can do more than just steam clothes. Multi-functional models that can handle home fabric care, such as steaming curtains, upholstery, and bedding, are in demand. This trend reflects the desire for versatile, all-in-one appliances that make home care easier and more efficient.
• Quick Heat-up Time and Continuous Steam Output: Speed and efficiency are top priorities for consumers, especially those with busy lifestyles. The latest garment steamers feature rapid heat-up times and continuous steam output, which ensures that consumers can quickly and efficiently handle their garment care needs. These features have become critical for those seeking quick solutions for daily tasks.

Emerging trends like portable designs, smart connectivity, eco-friendly models, multi-functionality, and quick heat-up features are reshaping the garment steamer market. Manufacturers are focusing on these innovations to meet the growing demand for convenience, sustainability, and efficiency. As these trends continue, they will further drive consumer adoption and influence the future direction of the market.

Recent Developments in the Garment Steamer Market

Recent developments in the garment steamer market reflect the increasing consumer demand for efficient, portable, and eco-friendly solutions. As manufacturers introduce innovative features and designs, the market continues to evolve with advancements in steam technology, smart capabilities, and sustainable materials.

• Introduction of Smart Garment Steamers: Many leading brands have introduced smart garment steamers equipped with advanced features like Wi-Fi connectivity, app control, and steam scheduling. These smart devices offer greater convenience, allowing users to control the steamer remotely and customize their steaming routines, aligning with the growing trend of connected home appliances.
• Expansion of Eco-friendly Models: Brands are increasingly developing garment steamers with energy-efficient designs and eco-friendly materials. Models that use less water and energy while providing effective steaming are gaining popularity, particularly among environmentally-conscious consumers. These developments cater to the growing demand for sustainable products in markets like Germany and the U.S.
• Multi-functional Garment Steamers for Home Use: The market is seeing the introduction of garment steamers that serve multiple purposes, such as steaming not only clothes but also curtains, upholstery, and even mattresses. These versatile models appeal to consumers seeking all-in-one appliances that offer comprehensive fabric care in their homes, driving demand in markets like Japan.
• Enhanced Portability Features: With a growing need for space-saving and travel-friendly devices, manufacturers are focusing on portable garment steamers. New designs are lighter, more compact, and easy to store, catering to consumers with smaller living spaces or frequent travelers. These models are proving to be particularly popular in urban markets like the U.S. and China.
• Faster Heat-up Time and Continuous Steam: Technological advancements in heating elements have enabled garment steamers to heat up in a matter of seconds and provide a continuous steam flow. These improvements are enhancing user experience by offering quick and consistent results, making these products highly attractive to time-conscious consumers.

Key developments in the garment steamer market, such as the introduction of smart models, eco-friendly designs, multi-functional capabilities, improved portability, and faster performance, are reshaping consumer experiences. These advancements reflect a clear shift toward convenience, sustainability, and efficiency, providing manufacturers with new opportunities to meet consumer needs.

Strategic Growth Opportunities in the Garment Steamer Market

As consumer demand for efficient, sustainable, and versatile garment care solutions increases, the garment steamer market offers several growth opportunities. These opportunities span across various applications, including home use, travel, and commercial settings, with emerging trends helping to create new market segments.

• Eco-friendly Product Line: There is significant growth potential in the eco-friendly garment steamer segment. Manufacturers can capitalize on this by producing models that use less energy and water while employing sustainable materials. These products appeal to the growing base of environmentally-conscious consumers, especially in regions like Europe and North America, where sustainability is a high priority.
• Portable and Travel-Friendly Devices: The increasing demand for portable and travel-friendly garment steamers presents a key opportunity. As travel resumes post-pandemic, consumers are seeking compact, lightweight devices that are easy to carry. Manufacturers can target frequent travelers by developing steamers that are both highly effective and easy to store, offering convenience on the go.
• Smart Technology Integration: The integration of smart features, such as app control, remote scheduling, and voice assistant compatibility, is a significant growth opportunity. As consumers increasingly embrace connected devices, offering smart garment steamers will cater to a tech-savvy demographic that values convenience and customization in their home appliances.
• Multi-functional Garment Steamers: Consumers are looking for versatile appliances that can perform multiple tasks. By offering garment steamers capable of steaming not only clothes but also fabrics like curtains, upholstery, and bedding, manufacturers can cater to a broader market. Multi-functional steamers meet the needs of busy families and individuals looking for efficient home care solutions.
• Commercial Garment Steaming Solutions: There is an untapped opportunity in the commercial sector, particularly in industries like hospitality, fashion, and retail. Offering high-performance, durable garment steamers designed for frequent use can open new avenues in commercial settings, where efficiency and reliability are critical for business operations.

Growth opportunities in the garment steamer market lie in eco-friendly product lines, portable and travel-friendly models, smart technology integration, multi-functional capabilities, and commercial solutions. These opportunities reflect evolving consumer needs and preferences, offering manufacturers a chance to innovate and capture new segments in an expanding market.

Garment Steamer Market Driver and Challenges

The garment steamer market is influenced by various drivers and challenges, including technological advancements, changing consumer preferences, and economic factors. Understanding these drivers and overcoming challenges will be crucial for manufacturers seeking to navigate the competitive landscape and drive growth in this dynamic market.

The factors responsible for driving the garment steamer market include:

1. Technological Advancements: The integration of advanced steam technology, smart features, and faster heating systems has enhanced the functionality and efficiency of garment steamers. Consumers are increasingly drawn to these innovations, driving market growth as manufacturers continue to refine and improve their products.

2. Rising Demand for Convenience: Busy lifestyles are fueling the demand for time-saving and easy-to-use products. Garment steamers, which offer quick and hassle-free garment care, are gaining popularity as a more convenient alternative to traditional ironing. This shift in consumer preferences is propelling the growth of the garment steamer market.

3. Sustainability Trends: The growing demand for eco-friendly products is driving innovation in the garment steamer market. Consumers are increasingly seeking appliances that are energy-efficient, use sustainable materials, and help reduce their carbon footprint, pushing manufacturers to develop greener alternatives.

4. Increased Disposable Income: Rising disposable income, particularly in emerging markets, is encouraging consumers to invest in home appliances that enhance convenience and efficiency. This economic factor is driving the adoption of garment steamers in regions like China, India, and other developing countries.

5. Shift Toward Versatile Appliances: The growing preference for multi-functional products is encouraging the development of steamers that can be used for various fabric care tasks, such as steaming curtains and upholstery. This versatility makes garment steamers more appealing to a wider range of consumers.

Challenges in the garment steamer market are:

1. High Competition and Price Sensitivity: The garment steamer market is highly competitive, with numerous brands offering a wide range of products. Price sensitivity, especially in emerging markets, remains a challenge, as consumers are looking for value for money while also prioritizing quality.

2. Consumer Education: Despite the growing popularity of garment steamers, many consumers still lack awareness about their benefits and proper usage. This lack of education may hinder the widespread adoption of garment steamers in some markets, especially in regions with lower awareness of the technology.

3. Supply Chain Issues: The global supply chain disruptions caused by events like the COVID-19 pandemic have impacted the availability of key components for garment steamers. Manufacturers face challenges in sourcing raw materials and components, which can lead to production delays and higher costs.

The garment steamer market is driven by technological advancements, rising demand for convenience, sustainability trends, increased disposable income, and a shift toward versatile appliances. However, challenges such as intense competition, consumer education, and supply chain disruptions need to be addressed to fully capitalize on market opportunities.

List of Garment Steamer Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies garment steamer companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the garment steamer companies profiled in this report include-

• Jiffy Steamer
• Rowenta
• Philips
• SALAV
• Panasonic
• Midea
• Electrolux
• Sunbeam
• Haier
• PurSteam

Garment Steamer Market by Segment

The study includes a forecast for the global garment steamer market by type, application, and region.

Garment Steamer Market by Type [Value from 2019 to 2031]:

• Handheld Steamer
• Upright Steamer

Garment Steamer Market by Application [Value from 2019 to 2031]:

• Household
• Commercial

Garment Steamer Market by Region [Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the Garment Steamer Market

The global garment steamer market is seeing rapid growth due to advancements in technology, evolving consumer preferences, and an increasing focus on convenience and efficiency in garment care. As consumers seek alternatives to traditional ironing, garment steamers are gaining traction in markets such as the U.S., China, Germany, India, and Japan, where innovation and functionality are key drivers.

• United States: In the U.S., the garment steamer market is expanding as more consumers opt for convenient and quick alternatives to traditional irons. The demand for portable, handheld steamers with compact designs is rising, particularly among busy professionals and travelers. Features like fast heat-up time, larger water tanks, and multi-surface compatibility are attracting consumers seeking efficiency and versatility.
• China: The Chinese market has seen increased adoption of garment steamers due to growing awareness of their convenience and efficiency. Steamers with advanced features like multiple steam settings and high-pressure output are in demand. In addition, the growing middle class and increasing disposable income are driving the demand for premium, high-performance steamers, especially in urban areas.
• Germany: In Germany, the garment steamer market is driven by a rising focus on sustainability and time-saving solutions. Consumers are leaning toward eco-friendly models that use less energy and water while providing efficient steam power. As convenience becomes increasingly important, Germans are adopting steamers for both clothing and home fabric care, with an emphasis on durability and long-term performance.
• India: In India, garment steamers are gaining popularity due to the increasing number of working professionals and the growing demand for modern home appliances. As the population becomes more tech-savvy, steamers with features like adjustable steam levels, fast heat-up time, and large water capacities are becoming popular. Compact models suited for smaller living spaces are also in demand.
• Japan: The garment steamer market in Japan is driven by a strong demand for high-quality, compact, and efficient devices. Consumers are looking for multi-functional steamers that not only care for clothes but also serve as home fabric care solutions. Japanese consumers are highly focused on precision and durability, with a preference for well-designed, easy-to-use products that offer quick results.

Features of the Global Garment Steamer Market

Market Size Estimates: Garment steamer market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: Garment steamer market size by type, application, and region in terms of value ($B).

Regional Analysis: Garment steamer market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different type, application, and regions for the garment steamer market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the garment steamer market.

Analysis of competitive intensity of the industry based on Porter’s Five Forces model.

This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the garment steamer market by type (handheld steamer and upright steamer), application (household and commercial), and region (North America, Europe, Asia Pacific, and the Rest of the World)?

Q.2. Which segments will grow at a faster pace and why?

Q.3. Which region will grow at a faster pace and why?

Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?

Q.5. What are the business risks and competitive threats in this market?

Q.6. What are the emerging trends in this market and the reasons behind them?

Q.7. What are some of the changing demands of customers in the market?

Q.8. What are the new developments in the market? Which companies are leading these developments?

Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?

Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?

Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

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