Global TV Advertising Software Market Research Report - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2033)
Description
Definition and Scope:
TV advertising software refers to technology solutions that enable advertisers to plan, buy, optimize, and track their television advertising campaigns. These software tools provide features such as audience targeting, campaign management, real-time analytics, and performance measurement. TV advertising software helps advertisers reach their target audience more effectively by leveraging data and insights to make informed decisions about when and where to place their ads on television. Additionally, these tools streamline the process of buying TV ad space, allowing advertisers to maximize the impact of their campaigns while minimizing costs.
The market for TV advertising software is experiencing significant growth driven by several key trends. Firstly, the shift towards digital advertising and the increasing popularity of streaming services have created new opportunities for TV advertising software providers to offer solutions that cater to the changing media landscape. Secondly, the demand for more targeted and personalized advertising has led to the development of advanced analytics and audience segmentation capabilities within TV advertising software. Thirdly, the rise of programmatic advertising has automated the process of buying and selling TV ad inventory, making it more efficient and cost-effective for advertisers. Overall, the market for TV advertising software is expected to continue expanding as advertisers seek innovative ways to engage with audiences in an increasingly fragmented media environment.
This report offers a comprehensive analysis of the global TV Advertising Software market, examining all key dimensions. It provides both a macro-level overview and micro-level market details, including market size, trends, competitive landscape, niche segments, growth drivers, and key challenges.
Report Framework and Key Highlights:
Market Dynamics: Identification of major market drivers, restraints, opportunities, and challenges.
Trend Analysis: Examination of ongoing and emerging trends impacting the market.
Competitive Landscape: Detailed profiles and market positioning of major players, including market share, operational status, product offerings, and strategic developments.
Strategic Analysis Tools: SWOT Analysis, Porter’s Five Forces Analysis, PEST Analysis, Value Chain Analysis
Market Segmentation: By type, application, region, and end-user industry.
Forecasting and Growth Projections: In-depth revenue forecasts and CAGR analysis through 2033.
This report equips readers with critical insights to navigate competitive dynamics and develop effective strategies. Whether assessing a new market entry or refining existing strategies, the report serves as a valuable tool for:
Industry players
Investors
Researchers
Consultants
Business strategists
And all stakeholders with an interest or investment in the TV Advertising Software market.
Global TV Advertising Software Market: Segmentation Analysis and Strategic Insights
This section of the report provides an in-depth segmentation analysis of the global TV Advertising Software market. The market is segmented based on region (country), manufacturer, product type, and application. Segmentation enables a more precise understanding of market dynamics and facilitates targeted strategies across product development, marketing, and sales.
By breaking the market into meaningful subsets, stakeholders can better tailor their offerings to the specific needs of each segment—enhancing competitiveness and improving return on investment.
Global TV Advertising Software Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Companies Profiled
Innowise Group
Perfsol
Sunrise Integration
Vrinsoft Technology
Brights
Buildable Custom Software
InApps Technology
Velotio Technologies
JLOOP
Oodles Technologies
TechAhead
Oxagile
Tothenew
Eastern Peak
Market Segmentation by Type
Pay to Use
Free to Use
Market Segmentation by Application
Android TV
Apple TV
Linux TV
Others
Geographic Segmentation
North America: United States, Canada, Mexico
Europe: Germany, France, Italy, U.K., Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium, Russia.
Asia-Pacific: China, Japan, South Korea, India, Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand
South America: Brazil, Argentina, Colombia.
Middle East and Africa (MEA): Saudi Arabia, United Arab Emirates, Egypt, Nigeria, South Africa, Rest of MEA
Report Framework and Chapter Summary
Chapter 1: Report Scope and Market Definition
This chapter outlines the statistical boundaries and scope of the report. It defines the segmentation standards used throughout the study, including criteria for dividing the market by region, product type, application, and other relevant dimensions. It establishes the foundational definitions and classifications that guide the rest of the analysis.
Chapter 2: Executive Summary
This chapter presents a concise summary of the market’s current status and future outlook across different segments—by geography, product type, and application. It includes key metrics such as market size, growth trends, and development potential for each segment. The chapter offers a high-level overview of the TV Advertising Software Market, highlighting its evolution over the short, medium, and long term.
Chapter 3: Market Dynamics and Policy Environment
This chapter explores the latest developments in the market, identifying key growth drivers, restraints, challenges, and risks faced by industry participants. It also includes an analysis of the policy and regulatory landscape affecting the market, providing insight into how external factors may shape future performance.
Chapter 4: Competitive Landscape
This chapter provides a detailed assessment of the market's competitive environment. It covers market share, production capacity, output, pricing trends, and strategic developments such as mergers, acquisitions, and expansion plans of leading players. This analysis offers a comprehensive view of the positioning and performance of top competitors.
Chapters 5–10: Regional Market Analysis
These chapters offer in-depth, quantitative evaluations of market size and growth potential across major regions and countries. Each chapter assesses regional consumption patterns, market dynamics, development prospects, and available capacity. The analysis helps readers understand geographical differences and opportunities in global markets.
Chapter 11: Market Segmentation by Product Type
This chapter examines the market based on product type, analyzing the size, growth trends, and potential of each segment. It helps stakeholders identify underexplored or high-potential product categories—often referred to as “blue ocean” opportunities.
Chapter 12: Market Segmentation by Application
This chapter analyzes the market based on application fields, providing insights into the scale and future development of each application segment. It supports readers in identifying high-growth areas across downstream markets.
Chapter 13: Company Profiles
This chapter presents comprehensive profiles of leading companies operating in the market. For each company, it details sales revenue, volume, pricing, gross profit margin, market share, product offerings, and recent strategic developments. This section offers valuable insight into corporate performance and strategy.
Chapter 14: Industry Chain and Value Chain Analysis
This chapter explores the full industry chain, from upstream raw material suppliers to downstream application sectors. It includes a value chain analysis that highlights the interconnections and dependencies across various parts of the ecosystem.
Chapter 15: Key Findings and Conclusions
The final chapter summarizes the main takeaways from the report, presenting the core conclusions, strategic recommendations, and implications for stakeholders. It encapsulates the insights drawn from all previous chapters.
TV advertising software refers to technology solutions that enable advertisers to plan, buy, optimize, and track their television advertising campaigns. These software tools provide features such as audience targeting, campaign management, real-time analytics, and performance measurement. TV advertising software helps advertisers reach their target audience more effectively by leveraging data and insights to make informed decisions about when and where to place their ads on television. Additionally, these tools streamline the process of buying TV ad space, allowing advertisers to maximize the impact of their campaigns while minimizing costs.
The market for TV advertising software is experiencing significant growth driven by several key trends. Firstly, the shift towards digital advertising and the increasing popularity of streaming services have created new opportunities for TV advertising software providers to offer solutions that cater to the changing media landscape. Secondly, the demand for more targeted and personalized advertising has led to the development of advanced analytics and audience segmentation capabilities within TV advertising software. Thirdly, the rise of programmatic advertising has automated the process of buying and selling TV ad inventory, making it more efficient and cost-effective for advertisers. Overall, the market for TV advertising software is expected to continue expanding as advertisers seek innovative ways to engage with audiences in an increasingly fragmented media environment.
This report offers a comprehensive analysis of the global TV Advertising Software market, examining all key dimensions. It provides both a macro-level overview and micro-level market details, including market size, trends, competitive landscape, niche segments, growth drivers, and key challenges.
Report Framework and Key Highlights:
Market Dynamics: Identification of major market drivers, restraints, opportunities, and challenges.
Trend Analysis: Examination of ongoing and emerging trends impacting the market.
Competitive Landscape: Detailed profiles and market positioning of major players, including market share, operational status, product offerings, and strategic developments.
Strategic Analysis Tools: SWOT Analysis, Porter’s Five Forces Analysis, PEST Analysis, Value Chain Analysis
Market Segmentation: By type, application, region, and end-user industry.
Forecasting and Growth Projections: In-depth revenue forecasts and CAGR analysis through 2033.
This report equips readers with critical insights to navigate competitive dynamics and develop effective strategies. Whether assessing a new market entry or refining existing strategies, the report serves as a valuable tool for:
Industry players
Investors
Researchers
Consultants
Business strategists
And all stakeholders with an interest or investment in the TV Advertising Software market.
Global TV Advertising Software Market: Segmentation Analysis and Strategic Insights
This section of the report provides an in-depth segmentation analysis of the global TV Advertising Software market. The market is segmented based on region (country), manufacturer, product type, and application. Segmentation enables a more precise understanding of market dynamics and facilitates targeted strategies across product development, marketing, and sales.
By breaking the market into meaningful subsets, stakeholders can better tailor their offerings to the specific needs of each segment—enhancing competitiveness and improving return on investment.
Global TV Advertising Software Market: Market Segmentation Analysis
The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.
Key Companies Profiled
Innowise Group
Perfsol
Sunrise Integration
Vrinsoft Technology
Brights
Buildable Custom Software
InApps Technology
Velotio Technologies
JLOOP
Oodles Technologies
TechAhead
Oxagile
Tothenew
Eastern Peak
Market Segmentation by Type
Pay to Use
Free to Use
Market Segmentation by Application
Android TV
Apple TV
Linux TV
Others
Geographic Segmentation
North America: United States, Canada, Mexico
Europe: Germany, France, Italy, U.K., Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium, Russia.
Asia-Pacific: China, Japan, South Korea, India, Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand
South America: Brazil, Argentina, Colombia.
Middle East and Africa (MEA): Saudi Arabia, United Arab Emirates, Egypt, Nigeria, South Africa, Rest of MEA
Report Framework and Chapter Summary
Chapter 1: Report Scope and Market Definition
This chapter outlines the statistical boundaries and scope of the report. It defines the segmentation standards used throughout the study, including criteria for dividing the market by region, product type, application, and other relevant dimensions. It establishes the foundational definitions and classifications that guide the rest of the analysis.
Chapter 2: Executive Summary
This chapter presents a concise summary of the market’s current status and future outlook across different segments—by geography, product type, and application. It includes key metrics such as market size, growth trends, and development potential for each segment. The chapter offers a high-level overview of the TV Advertising Software Market, highlighting its evolution over the short, medium, and long term.
Chapter 3: Market Dynamics and Policy Environment
This chapter explores the latest developments in the market, identifying key growth drivers, restraints, challenges, and risks faced by industry participants. It also includes an analysis of the policy and regulatory landscape affecting the market, providing insight into how external factors may shape future performance.
Chapter 4: Competitive Landscape
This chapter provides a detailed assessment of the market's competitive environment. It covers market share, production capacity, output, pricing trends, and strategic developments such as mergers, acquisitions, and expansion plans of leading players. This analysis offers a comprehensive view of the positioning and performance of top competitors.
Chapters 5–10: Regional Market Analysis
These chapters offer in-depth, quantitative evaluations of market size and growth potential across major regions and countries. Each chapter assesses regional consumption patterns, market dynamics, development prospects, and available capacity. The analysis helps readers understand geographical differences and opportunities in global markets.
Chapter 11: Market Segmentation by Product Type
This chapter examines the market based on product type, analyzing the size, growth trends, and potential of each segment. It helps stakeholders identify underexplored or high-potential product categories—often referred to as “blue ocean” opportunities.
Chapter 12: Market Segmentation by Application
This chapter analyzes the market based on application fields, providing insights into the scale and future development of each application segment. It supports readers in identifying high-growth areas across downstream markets.
Chapter 13: Company Profiles
This chapter presents comprehensive profiles of leading companies operating in the market. For each company, it details sales revenue, volume, pricing, gross profit margin, market share, product offerings, and recent strategic developments. This section offers valuable insight into corporate performance and strategy.
Chapter 14: Industry Chain and Value Chain Analysis
This chapter explores the full industry chain, from upstream raw material suppliers to downstream application sectors. It includes a value chain analysis that highlights the interconnections and dependencies across various parts of the ecosystem.
Chapter 15: Key Findings and Conclusions
The final chapter summarizes the main takeaways from the report, presenting the core conclusions, strategic recommendations, and implications for stakeholders. It encapsulates the insights drawn from all previous chapters.
Table of Contents
156 Pages
- 1 Introduction to Research & Analysis Reports
- 1.1 Prefabricated Medical Headwall System Market Definition
- 1.2 Prefabricated Medical Headwall System Market Segments
- 1.2.1 Segment by Type
- 1.2.2 Segment by Application
- 2 Executive Summary
- 2.1 Global Prefabricated Medical Headwall System Market Size
- 2.2 Market Segmentation – by Type
- 2.3 Market Segmentation – by Application
- 2.4 Market Segmentation – by Geography
- 3 Key Market Trends, Opportunity, Drivers and Restraints
- 3.1 Key Takeway
- 3.2 Market Opportunities & Trends
- 3.3 Market Drivers
- 3.4 Market Restraints
- 3.5 Market Major Factor Assessment
- 4 Global Prefabricated Medical Headwall System Market Competitive Landscape
- 4.1 Global Prefabricated Medical Headwall System Sales by Manufacturers (2020-2025)
- 4.2 Global Prefabricated Medical Headwall System Revenue Market Share by Manufacturers (2020-2025)
- 4.3 Prefabricated Medical Headwall System Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
- 4.4 New Entrant and Capacity Expansion Plans
- 4.5 Mergers & Acquisitions
- 5 Global Prefabricated Medical Headwall System Market by Region
- 5.1 Global Prefabricated Medical Headwall System Market Size by Region
- 5.1.1 Global Prefabricated Medical Headwall System Market Size by Region
- 5.1.2 Global Prefabricated Medical Headwall System Market Size Market Share by Region
- 5.2 Global Prefabricated Medical Headwall System Sales by Region
- 5.2.1 Global Prefabricated Medical Headwall System Sales by Region
- 5.2.2 Global Prefabricated Medical Headwall System Sales Market Share by Region
- 6 North America Market Overview
- 6.1 North America Prefabricated Medical Headwall System Market Size by Country
- 6.1.1 USA Market Overview
- 6.1.2 Canada Market Overview
- 6.1.3 Mexico Market Overview
- 6.2 North America Prefabricated Medical Headwall System Market Size by Type
- 6.3 North America Prefabricated Medical Headwall System Market Size by Application
- 6.4 Top Players in North America Prefabricated Medical Headwall System Market
- 7 Europe Market Overview
- 7.1 Europe Prefabricated Medical Headwall System Market Size by Country
- 7.1.1 Germany Market Overview
- 7.1.2 France Market Overview
- 7.1.3 U.K. Market Overview
- 7.1.4 Italy Market Overview
- 7.1.5 Spain Market Overview
- 7.1.6 Sweden Market Overview
- 7.1.7 Denmark Market Overview
- 7.1.8 Netherlands Market Overview
- 7.1.9 Switzerland Market Overview
- 7.1.10 Belgium Market Overview
- 7.1.11 Russia Market Overview
- 7.2 Europe Prefabricated Medical Headwall System Market Size by Type
- 7.3 Europe Prefabricated Medical Headwall System Market Size by Application
- 7.4 Top Players in Europe Prefabricated Medical Headwall System Market
- 8 Asia-Pacific Market Overview
- 8.1 Asia-Pacific Prefabricated Medical Headwall System Market Size by Country
- 8.1.1 China Market Overview
- 8.1.2 Japan Market Overview
- 8.1.3 South Korea Market Overview
- 8.1.4 India Market Overview
- 8.1.5 Australia Market Overview
- 8.1.6 Indonesia Market Overview
- 8.1.7 Malaysia Market Overview
- 8.1.8 Philippines Market Overview
- 8.1.9 Singapore Market Overview
- 8.1.10 Thailand Market Overview
- 8.1.11 Rest of APAC Market Overview
- 8.2 Asia-Pacific Prefabricated Medical Headwall System Market Size by Type
- 8.3 Asia-Pacific Prefabricated Medical Headwall System Market Size by Application
- 8.4 Top Players in Asia-Pacific Prefabricated Medical Headwall System Market
- 9 South America Market Overview
- 9.1 South America Prefabricated Medical Headwall System Market Size by Country
- 9.1.1 Brazil Market Overview
- 9.1.2 Argentina Market Overview
- 9.1.3 Columbia Market Overview
- 9.2 South America Prefabricated Medical Headwall System Market Size by Type
- 9.3 South America Prefabricated Medical Headwall System Market Size by Application
- 9.4 Top Players in South America Prefabricated Medical Headwall System Market
- 10 Middle East and Africa Market Overview
- 10.1 Middle East and Africa Prefabricated Medical Headwall System Market Size by Country
- 10.1.1 Saudi Arabia Market Overview
- 10.1.2 UAE Market Overview
- 10.1.3 Egypt Market Overview
- 10.1.4 Nigeria Market Overview
- 10.1.5 South Africa Market Overview
- 10.2 Middle East and Africa Prefabricated Medical Headwall System Market Size by Type
- 10.3 Middle East and Africa Prefabricated Medical Headwall System Market Size by Application
- 10.4 Top Players in Middle East and Africa Prefabricated Medical Headwall System Market
- 11 Prefabricated Medical Headwall System Market Segmentation by Type
- 11.1 Evaluation Matrix of Segment Market Development Potential (Type)
- 11.2 Global Prefabricated Medical Headwall System Sales Market Share by Type (2020-2033)
- 11.3 Global Prefabricated Medical Headwall System Market Size Market Share by Type (2020-2033)
- 11.4 Global Prefabricated Medical Headwall System Price by Type (2020-2033)
- 12 Prefabricated Medical Headwall System Market Segmentation by Application
- 12.1 Evaluation Matrix of Segment Market Development Potential (Application)
- 12.2 Global Prefabricated Medical Headwall System Market Sales by Application (2020-2033)
- 12.3 Global Prefabricated Medical Headwall System Market Size (M USD) by Application (2020-2033)
- 12.4 Global Prefabricated Medical Headwall System Sales Growth Rate by Application (2020-2033)
- 13 Company Profiles
- 13.1 Draeger,Inc.
- 13.1.1 Draeger,Inc. Company Overview
- 13.1.2 Draeger,Inc. Business Overview
- 13.1.3 Draeger,Inc. Prefabricated Medical Headwall System Major Product Offerings
- 13.1.4 Draeger,Inc. Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.1.5 Key News
- 13.2 Amico
- 13.2.1 Amico Company Overview
- 13.2.2 Amico Business Overview
- 13.2.3 Amico Prefabricated Medical Headwall System Major Product Offerings
- 13.2.4 Amico Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.2.5 Key News
- 13.3 Hospital Systems
- 13.3.1 Hospital Systems Company Overview
- 13.3.2 Hospital Systems Business Overview
- 13.3.3 Hospital Systems Prefabricated Medical Headwall System Major Product Offerings
- 13.3.4 Hospital Systems Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.3.5 Key News
- 13.4 Inc.
- 13.4.1 Inc. Company Overview
- 13.4.2 Inc. Business Overview
- 13.4.3 Inc. Prefabricated Medical Headwall System Major Product Offerings
- 13.4.4 Inc. Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.4.5 Key News
- 13.5 Modular Services Company
- 13.5.1 Modular Services Company Company Overview
- 13.5.2 Modular Services Company Business Overview
- 13.5.3 Modular Services Company Prefabricated Medical Headwall System Major Product Offerings
- 13.5.4 Modular Services Company Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.5.5 Key News
- 13.6 Schonn Medizintechnik GmbH
- 13.6.1 Schonn Medizintechnik GmbH Company Overview
- 13.6.2 Schonn Medizintechnik GmbH Business Overview
- 13.6.3 Schonn Medizintechnik GmbH Prefabricated Medical Headwall System Major Product Offerings
- 13.6.4 Schonn Medizintechnik GmbH Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.6.5 Key News
- 13.7 Nexxspan Healthcare
- 13.7.1 Nexxspan Healthcare Company Overview
- 13.7.2 Nexxspan Healthcare Business Overview
- 13.7.3 Nexxspan Healthcare Prefabricated Medical Headwall System Major Product Offerings
- 13.7.4 Nexxspan Healthcare Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.7.5 Key News
- 13.8 LLC.
- 13.8.1 LLC. Company Overview
- 13.8.2 LLC. Business Overview
- 13.8.3 LLC. Prefabricated Medical Headwall System Major Product Offerings
- 13.8.4 LLC. Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.8.5 Key News
- 13.9 Class 1 Inc.
- 13.9.1 Class 1 Inc. Company Overview
- 13.9.2 Class 1 Inc. Business Overview
- 13.9.3 Class 1 Inc. Prefabricated Medical Headwall System Major Product Offerings
- 13.9.4 Class 1 Inc. Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.9.5 Key News
- 13.10 Interspec Systems
- 13.10.1 Interspec Systems Company Overview
- 13.10.2 Interspec Systems Business Overview
- 13.10.3 Interspec Systems Prefabricated Medical Headwall System Major Product Offerings
- 13.10.4 Interspec Systems Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.10.5 Key News
- 13.11 Wittrock Healthcare
- 13.11.1 Wittrock Healthcare Company Overview
- 13.11.2 Wittrock Healthcare Business Overview
- 13.11.3 Wittrock Healthcare Prefabricated Medical Headwall System Major Product Offerings
- 13.11.4 Wittrock Healthcare Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.11.5 Key News
- 13.12 Beckson Medical
- 13.12.1 Beckson Medical Company Overview
- 13.12.2 Beckson Medical Business Overview
- 13.12.3 Beckson Medical Prefabricated Medical Headwall System Major Product Offerings
- 13.12.4 Beckson Medical Prefabricated Medical Headwall System Sales and Revenue fromPrefabricated Medical Headwall System (2020-2025)
- 13.12.5 Key News
- 14 Key Market Trends, Opportunity, Drivers and Restraints
- 14.1 Key Takeway
- 14.2 Market Opportunities & Trends
- 14.3 Market Drivers
- 14.4 Market Restraints
- 14.5 Market Major Factor Assessment
- 14.6 Porter's Five Forces Analysis of Prefabricated Medical Headwall System Market
- 14.7 PEST Analysis of Prefabricated Medical Headwall System Market
- 15 Analysis of the Prefabricated Medical Headwall System Industry Chain
- 15.1 Overview of the Industry Chain
- 15.2 Upstream Segment Analysis
- 15.3 Midstream Segment Analysis
- 15.3.1 Manufacturing, Processing or Conversion Process Analysis
- 15.3.2 Key Technology Analysis
- 15.4 Downstream Segment Analysis
- 15.4.1 Downstream Customer List and Contact Details
- 15.4.2 Customer Concerns or Preference Analysis
- 16 Conclusion
- 17 Appendix
- 17.1 Methodology
- 17.2 Research Process and Data Source
- 17.3 Disclaimer
- 17.4 Note
- 17.5 Examples of Clients
- 17.6 Disclaimer
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