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Global Laundry Detergent Market Research Report - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2033)

Published Aug 13, 2025
Length 214 Pages
SKU # LOOK20514499

Description

Definition and Scope:

Laundry detergent is a type of detergent (For cleaning, softening and color protection) that is added for cleaning laundry, commonly mixtures of chemical compounds. Laundry detergent can be divided into laundry powder, liquid laundry detergent and Softener. Linear alkyl benzene acid sulfur ( LABSA), sodium hydroxide are the main raw materials. Manufacturing companies purchase materials from the large-sized raw materials manufacturers and distributors.

The global Laundry Detergent market size is projected to reach US$ 58637.88 Million by 2028, from US$ 43274.04 million in 2021, at a CAGR of 4.24% during 2022-2028. Rising consumer hygiene awareness is the key driver for the development of the laundry detergent market force. The global laundry detergent industry is witnessing tremendous growth mainly due to rising concerns regarding people's health and hygienic living. Individuals' growing concern for personal hygiene and sanitation is leading to an increased adoption of healthy habits. This helps increase the use of household cleaning products such as laundry detergent. Growing emphasis on health and safety is driving the demand for laundry products that ward off germs and illnesses, effectively kill germs, and clean clothes effortlessly. Rapidly expanding home care industry is one of the factors driving the demand for cleaning products.

Growing demand from industrial and commercial sectors is also driving the growth of the market size. Growth in the hospitality industry, rising franchising opportunities, rising internet penetration, faster economic development, lifestyles of busy people, and technological developments in the laundry industry are expected to drive the market.

The increasing popularity of automatic washing machines has become another important driving force for the development of the laundry detergent market. Fully automatic washing machines are expected to expand rapidly over the forecast period owing to ease of operation and less human intervention needed to operate the equipment. A fully automatic washing machine is equipped with a motor that has the ability to wash and spin on its own without any human intervention. Liquid detergent is best for fully automatic washing machines because of its smoothness and ability to work on colored loads. They are an ideal solution for hot and cold water as they dissolve easily. Compared to powders, they are easily soluble in water and do not become airborne as powdered detergents. They don't leave a white residue that sticks to clothes. Liquid laundry detergent dissolves easily in cold water when used in a washing machine, thereby providing effective cleaning with less energy consumption.

Furthermore, increasing urbanization, marketing activities of market players, development of e-commerce platforms, adoption and growing popularity of natural or organic laundry detergent will play an important role in the expansion of the laundry detergent market size.

There are quite a few important trends in the market. For example, detergents are being concentrated. Concentrated laundry detergent has brought optimization and improvement to both supply and demand. For the supply side, during the production and transportation of concentrated laundry detergent, energy consumption is reduced, storage space, packaging and logistics costs are reduced, cost savings are achieved while the unit price is increased, and the goal of more environmentally friendly and sustainable development has been achieved. On the demand side, consumers use concentrated laundry detergent to achieve cleaner, more efficient, faster and more water-saving washing effects.

Impact of COVID-19: The outbreak of the COVID-19 pandemic has led to a global lockdown thus halting the production of laundry detergent and disrupting the supply chain. This has hindered the development of the laundry detergent industry, but insignificantly. People have been forced to stay at home due to the strict lockdown measures imposed by the government to curb the spread of the virus. In addition, the government has banned travel, causing heavy losses to the hotel industry. This has resulted in the loss of hotels, hotels, institutions, and other commercial spaces that offer laundry cleaning services. However, growing concern and awareness of cleanliness and hygiene is boosting the demand for detergents and contributing to the growth of the laundry detergent market. The pandemic has not had a severe impact on the laundry detergent market, as people are becoming more conscious about cleanliness and hygiene due to the rapid spread of the COVID-19 virus.

Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder (washing powder) and liquid form.

In 2021, Liquid Detergent dominates the entire Laundry detergent market and has already occupied 71.80% of the market share, correspondingly, the market share of Powder Detergent is 28.20%. Some powders will not dissolve in cold water, especially in high-efficiency washing machines. Whereas liquid detergents work well in cold, dry and hot water. In addition, liquid detergents are easy to use and generate less waste when used, which may create opportunities for the market. For these reasons, the Liquid Detergent market size will achieve a higher CAGR of 5.58% during the forecast period.

From the perspective of application scenarios, Laundry detergent can be divided into two departments: Home Use and Commercial Use. Among them, the Home Use sector contributed the most revenue and has already occupied 78.72% of the market share in 2021. The growth of the hotel industry and the development of the tourism industry are both contributing to the growth of the market size of the Commercial Use segment. And almost all households have demand for laundry detergent, which makes the Home Use segment occupy the most important market share.

On basis of geography, the Laundry Detergent market is segmented into North America, Europe, Asia-Pacific, South America, Middle East and Africa, etc. The broad growth of the Laundry Detergent market in Asia-Pacific is mainly driven by Asian countries such as India, Japan, and Australia It is driven by factors such as the large number of people who use laundry detergent in daily life. Apart from this, Asia Pacific has a huge laundry detergent market owing to the growing population in the region coupled with rising disposable income of consumers. In 2021, the market size of the Asia-Pacific region will account for 40.58% of the global market, and will achieve the fastest growth in market size relative to other regions during the forecast period.

At present, the concentration degree of the global Liquid Detergent market is average, and the whole market is still in the midst of fierce competition. According to our calculations, in 2021, the indicators CR5 and HHI used to measure market concentration will be 61.36% and 10.44% respectively, slightly higher than the level in 2020, and will continue to grow in 2022. Marketing activities of major market players are on the rise. Manufacturers in the industry are stepping up spending on promotion and advertising to broaden product knowledge among new target audiences, mainly the middle class. Meanwhile, start-ups and established players operating in the global laundry detergent market are doing their best to supply laundry detergent during the shutdown. For example, consumer-based company Unilever announced in April 2021 that they partnered with LanzaTech and the Indian Glycol Corporation to produce a surfactant made from industrial carbon emissions instead of fossil fuels. This innovative shift to production utilizing biotechnology has configured the supply chain between all partners. Key players in the market include Procter & Gamble, Unilever, Henkel, Kao Corporation, Liby, Nice Group Co., Ltd, Church & Dwight Co., Inc, Blue Moon, Lion, Reckitt Benckiser, The Clorox Company, Amway, Shanghai Hutchison White Cat Co. Ltd, Lonkey, Lam Soon, Norwex.

This report offers a comprehensive analysis of the global Laundry Detergent market, examining all key dimensions. It provides both a macro-level overview and micro-level market details, including market size, trends, competitive landscape, niche segments, growth drivers, and key challenges.

Report Framework and Key Highlights:

Market Dynamics: Identification of major market drivers, restraints, opportunities, and challenges.

Trend Analysis: Examination of ongoing and emerging trends impacting the market.

Competitive Landscape: Detailed profiles and market positioning of major players, including market share, operational status, product offerings, and strategic developments.

Strategic Analysis Tools: SWOT Analysis, Porter’s Five Forces Analysis, PEST Analysis, Value Chain Analysis

Market Segmentation: By type, application, region, and end-user industry.

Forecasting and Growth Projections: In-depth revenue forecasts and CAGR analysis through 2033.

This report equips readers with critical insights to navigate competitive dynamics and develop effective strategies. Whether assessing a new market entry or refining existing strategies, the report serves as a valuable tool for:

Industry players

Investors

Researchers

Consultants

Business strategists

And all stakeholders with an interest or investment in the Laundry Detergent market.

Global Laundry Detergent Market: Segmentation Analysis and Strategic Insights

This section of the report provides an in-depth segmentation analysis of the global Laundry Detergent market. The market is segmented based on region (country), manufacturer, product type, and application. Segmentation enables a more precise understanding of market dynamics and facilitates targeted strategies across product development, marketing, and sales.

By breaking the market into meaningful subsets, stakeholders can better tailor their offerings to the specific needs of each segment—enhancing competitiveness and improving return on investment.

Global Laundry Detergent Market: Market Segmentation Analysis

The research report includes specific segments by region (country), manufacturers, Type, and Application. Market segmentation creates subsets of a market based on product type, end-user or application, Geographic, and other factors. By understanding the market segments, the decision-maker can leverage this targeting in the product, sales, and marketing strategies. Market segments can power your product development cycles by informing how you create product offerings for different segments.

Key Companies Profiled

Procter & Gamble

Unilever

Henkel

Kao Corporation

Liby

Nice Group Co., Ltd

Church & Dwight Co., Inc

Blue Moon

Lion

Reckitt Benckiser

The Clorox Company

Amway

Shanghai Hutchison White Cat Co. Ltd

Lonkey

Lam Soon

Norwex

Market Segmentation by Type

Powder Detergent

Liquid Detergent

Market Segmentation by Application

Home Use

Commercial Use

Geographic Segmentation

North America: United States, Canada, Mexico

Europe: Germany, France, Italy, U.K., Spain, Sweden, Denmark, Netherlands, Switzerland, Belgium, Russia.

Asia-Pacific: China, Japan, South Korea, India, Australia, Indonesia, Malaysia, Philippines, Singapore, Thailand

South America: Brazil, Argentina, Colombia.

Middle East and Africa (MEA): Saudi Arabia, United Arab Emirates, Egypt, Nigeria, South Africa, Rest of MEA

Report Framework and Chapter Summary

Chapter 1: Report Scope and Market Definition

This chapter outlines the statistical boundaries and scope of the report. It defines the segmentation standards used throughout the study, including criteria for dividing the market by region, product type, application, and other relevant dimensions. It establishes the foundational definitions and classifications that guide the rest of the analysis.

Chapter 2: Executive Summary

This chapter presents a concise summary of the market’s current status and future outlook across different segments—by geography, product type, and application. It includes key metrics such as market size, growth trends, and development potential for each segment. The chapter offers a high-level overview of the Laundry Detergent Market, highlighting its evolution over the short, medium, and long term.

Chapter 3: Market Dynamics and Policy Environment

This chapter explores the latest developments in the market, identifying key growth drivers, restraints, challenges, and risks faced by industry participants. It also includes an analysis of the policy and regulatory landscape affecting the market, providing insight into how external factors may shape future performance.

Chapter 4: Competitive Landscape

This chapter provides a detailed assessment of the market's competitive environment. It covers market share, production capacity, output, pricing trends, and strategic developments such as mergers, acquisitions, and expansion plans of leading players. This analysis offers a comprehensive view of the positioning and performance of top competitors.

Chapters 5–10: Regional Market Analysis

These chapters offer in-depth, quantitative evaluations of market size and growth potential across major regions and countries. Each chapter assesses regional consumption patterns, market dynamics, development prospects, and available capacity. The analysis helps readers understand geographical differences and opportunities in global markets.

Chapter 11: Market Segmentation by Product Type

This chapter examines the market based on product type, analyzing the size, growth trends, and potential of each segment. It helps stakeholders identify underexplored or high-potential product categories—often referred to as “blue ocean” opportunities.

Chapter 12: Market Segmentation by Application

This chapter analyzes the market based on application fields, providing insights into the scale and future development of each application segment. It supports readers in identifying high-growth areas across downstream markets.

Chapter 13: Company Profiles

This chapter presents comprehensive profiles of leading companies operating in the market. For each company, it details sales revenue, volume, pricing, gross profit margin, market share, product offerings, and recent strategic developments. This section offers valuable insight into corporate performance and strategy.

Chapter 14: Industry Chain and Value Chain Analysis

This chapter explores the full industry chain, from upstream raw material suppliers to downstream application sectors. It includes a value chain analysis that highlights the interconnections and dependencies across various parts of the ecosystem.

Chapter 15: Key Findings and Conclusions

The final chapter summarizes the main takeaways from the report, presenting the core conclusions, strategic recommendations, and implications for stakeholders. It encapsulates the insights drawn from all previous chapters.

Table of Contents

214 Pages
1 Introduction to Research & Analysis Reports
1.1 Laundry Detergent Market Definition
1.2 Laundry Detergent Market Segments
1.2.1 Segment by Type
1.2.2 Segment by Application
2 Executive Summary
2.1 Global Laundry Detergent Market Size
2.2 Market Segmentation – by Type
2.3 Market Segmentation – by Application
2.4 Market Segmentation – by Geography
3 Key Market Trends, Opportunity, Drivers and Restraints
3.1 Key Takeway
3.2 Market Opportunities & Trends
3.3 Market Drivers
3.4 Market Restraints
3.5 Market Major Factor Assessment
4 Global Laundry Detergent Market Competitive Landscape
4.1 Global Laundry Detergent Sales by Manufacturers (2020-2025)
4.2 Global Laundry Detergent Revenue Market Share by Manufacturers (2020-2025)
4.3 Laundry Detergent Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
4.4 New Entrant and Capacity Expansion Plans
4.5 Mergers & Acquisitions
5 Global Laundry Detergent Market by Region
5.1 Global Laundry Detergent Market Size by Region
5.1.1 Global Laundry Detergent Market Size by Region
5.1.2 Global Laundry Detergent Market Size Market Share by Region
5.2 Global Laundry Detergent Sales by Region
5.2.1 Global Laundry Detergent Sales by Region
5.2.2 Global Laundry Detergent Sales Market Share by Region
6 North America Market Overview
6.1 North America Laundry Detergent Market Size by Country
6.1.1 USA Market Overview
6.1.2 Canada Market Overview
6.1.3 Mexico Market Overview
6.2 North America Laundry Detergent Market Size by Type
6.3 North America Laundry Detergent Market Size by Application
6.4 Top Players in North America Laundry Detergent Market
7 Europe Market Overview
7.1 Europe Laundry Detergent Market Size by Country
7.1.1 Germany Market Overview
7.1.2 France Market Overview
7.1.3 U.K. Market Overview
7.1.4 Italy Market Overview
7.1.5 Spain Market Overview
7.1.6 Sweden Market Overview
7.1.7 Denmark Market Overview
7.1.8 Netherlands Market Overview
7.1.9 Switzerland Market Overview
7.1.10 Belgium Market Overview
7.1.11 Russia Market Overview
7.2 Europe Laundry Detergent Market Size by Type
7.3 Europe Laundry Detergent Market Size by Application
7.4 Top Players in Europe Laundry Detergent Market
8 Asia-Pacific Market Overview
8.1 Asia-Pacific Laundry Detergent Market Size by Country
8.1.1 China Market Overview
8.1.2 Japan Market Overview
8.1.3 South Korea Market Overview
8.1.4 India Market Overview
8.1.5 Australia Market Overview
8.1.6 Indonesia Market Overview
8.1.7 Malaysia Market Overview
8.1.8 Philippines Market Overview
8.1.9 Singapore Market Overview
8.1.10 Thailand Market Overview
8.1.11 Rest of APAC Market Overview
8.2 Asia-Pacific Laundry Detergent Market Size by Type
8.3 Asia-Pacific Laundry Detergent Market Size by Application
8.4 Top Players in Asia-Pacific Laundry Detergent Market
9 South America Market Overview
9.1 South America Laundry Detergent Market Size by Country
9.1.1 Brazil Market Overview
9.1.2 Argentina Market Overview
9.1.3 Columbia Market Overview
9.2 South America Laundry Detergent Market Size by Type
9.3 South America Laundry Detergent Market Size by Application
9.4 Top Players in South America Laundry Detergent Market
10 Middle East and Africa Market Overview
10.1 Middle East and Africa Laundry Detergent Market Size by Country
10.1.1 Saudi Arabia Market Overview
10.1.2 UAE Market Overview
10.1.3 Egypt Market Overview
10.1.4 Nigeria Market Overview
10.1.5 South Africa Market Overview
10.2 Middle East and Africa Laundry Detergent Market Size by Type
10.3 Middle East and Africa Laundry Detergent Market Size by Application
10.4 Top Players in Middle East and Africa Laundry Detergent Market
11 Laundry Detergent Market Segmentation by Type
11.1 Evaluation Matrix of Segment Market Development Potential (Type)
11.2 Global Laundry Detergent Sales Market Share by Type (2020-2033)
11.3 Global Laundry Detergent Market Size Market Share by Type (2020-2033)
11.4 Global Laundry Detergent Price by Type (2020-2033)
12 Laundry Detergent Market Segmentation by Application
12.1 Evaluation Matrix of Segment Market Development Potential (Application)
12.2 Global Laundry Detergent Market Sales by Application (2020-2033)
12.3 Global Laundry Detergent Market Size (M USD) by Application (2020-2033)
12.4 Global Laundry Detergent Sales Growth Rate by Application (2020-2033)
13 Company Profiles
13.1 Procter and Gamble
13.1.1 Procter and Gamble Company Overview
13.1.2 Procter and Gamble Business Overview
13.1.3 Procter and Gamble Laundry Detergent Major Product Offerings
13.1.4 Procter and Gamble Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.1.5 Key News
13.2 Unilever
13.2.1 Unilever Company Overview
13.2.2 Unilever Business Overview
13.2.3 Unilever Laundry Detergent Major Product Offerings
13.2.4 Unilever Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.2.5 Key News
13.3 Henkel
13.3.1 Henkel Company Overview
13.3.2 Henkel Business Overview
13.3.3 Henkel Laundry Detergent Major Product Offerings
13.3.4 Henkel Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.3.5 Key News
13.4 Kao Corporation
13.4.1 Kao Corporation Company Overview
13.4.2 Kao Corporation Business Overview
13.4.3 Kao Corporation Laundry Detergent Major Product Offerings
13.4.4 Kao Corporation Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.4.5 Key News
13.5 Liby
13.5.1 Liby Company Overview
13.5.2 Liby Business Overview
13.5.3 Liby Laundry Detergent Major Product Offerings
13.5.4 Liby Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.5.5 Key News
13.6 Nice Group Co., Ltd
13.6.1 Nice Group Co., Ltd Company Overview
13.6.2 Nice Group Co., Ltd Business Overview
13.6.3 Nice Group Co., Ltd Laundry Detergent Major Product Offerings
13.6.4 Nice Group Co., Ltd Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.6.5 Key News
13.7 Church and Dwight Co., Inc
13.7.1 Church and Dwight Co., Inc Company Overview
13.7.2 Church and Dwight Co., Inc Business Overview
13.7.3 Church and Dwight Co., Inc Laundry Detergent Major Product Offerings
13.7.4 Church and Dwight Co., Inc Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.7.5 Key News
13.8 Blue Moon
13.8.1 Blue Moon Company Overview
13.8.2 Blue Moon Business Overview
13.8.3 Blue Moon Laundry Detergent Major Product Offerings
13.8.4 Blue Moon Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.8.5 Key News
13.9 Lion
13.9.1 Lion Company Overview
13.9.2 Lion Business Overview
13.9.3 Lion Laundry Detergent Major Product Offerings
13.9.4 Lion Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.9.5 Key News
13.10 Reckitt Benckiser
13.10.1 Reckitt Benckiser Company Overview
13.10.2 Reckitt Benckiser Business Overview
13.10.3 Reckitt Benckiser Laundry Detergent Major Product Offerings
13.10.4 Reckitt Benckiser Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.10.5 Key News
13.11 The Clorox Company
13.11.1 The Clorox Company Company Overview
13.11.2 The Clorox Company Business Overview
13.11.3 The Clorox Company Laundry Detergent Major Product Offerings
13.11.4 The Clorox Company Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.11.5 Key News
13.12 Amway
13.12.1 Amway Company Overview
13.12.2 Amway Business Overview
13.12.3 Amway Laundry Detergent Major Product Offerings
13.12.4 Amway Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.12.5 Key News
13.13 Shanghai Hutchison White Cat Co. Ltd
13.13.1 Shanghai Hutchison White Cat Co. Ltd Company Overview
13.13.2 Shanghai Hutchison White Cat Co. Ltd Business Overview
13.13.3 Shanghai Hutchison White Cat Co. Ltd Laundry Detergent Major Product Offerings
13.13.4 Shanghai Hutchison White Cat Co. Ltd Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.13.5 Key News
13.14 Lonkey
13.14.1 Lonkey Company Overview
13.14.2 Lonkey Business Overview
13.14.3 Lonkey Laundry Detergent Major Product Offerings
13.14.4 Lonkey Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.14.5 Key News
13.15 Lam Soon
13.15.1 Lam Soon Company Overview
13.15.2 Lam Soon Business Overview
13.15.3 Lam Soon Laundry Detergent Major Product Offerings
13.15.4 Lam Soon Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.15.5 Key News
13.16 Norwex
13.16.1 Norwex Company Overview
13.16.2 Norwex Business Overview
13.16.3 Norwex Laundry Detergent Major Product Offerings
13.16.4 Norwex Laundry Detergent Sales and Revenue fromLaundry Detergent (2020-2025)
13.16.5 Key News
14 Key Market Trends, Opportunity, Drivers and Restraints
14.1 Key Takeway
14.2 Market Opportunities & Trends
14.3 Market Drivers
14.4 Market Restraints
14.5 Market Major Factor Assessment
14.6 Porter's Five Forces Analysis of Laundry Detergent Market
14.7 PEST Analysis of Laundry Detergent Market
15 Analysis of the Laundry Detergent Industry Chain
15.1 Overview of the Industry Chain
15.2 Upstream Segment Analysis
15.3 Midstream Segment Analysis
15.3.1 Manufacturing, Processing or Conversion Process Analysis
15.3.2 Key Technology Analysis
15.4 Downstream Segment Analysis
15.4.1 Downstream Customer List and Contact Details
15.4.2 Customer Concerns or Preference Analysis
16 Conclusion
17 Appendix
17.1 Methodology
17.2 Research Process and Data Source
17.3 Disclaimer
17.4 Note
17.5 Examples of Clients
17.6 Disclaimer
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