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Global Web Novel Market Growth (Status and Outlook) 2025-2031

Published Aug 06, 2025
Length 139 Pages
SKU # LPI20281781

Description

According to this study, the global Web Novel market size will reach US$ 13779 million by 2031.

A web novel refers to a form of literary work published on the internet, often serialized or released chapter by chapter. Unlike traditional novels that are published in print, web novels are accessible digitally, allowing authors to share their stories with a global online audience. Web novels encompass a wide range of genres and themes, and they are popular across various platforms and websites dedicated to online literature. Authors of web novels often engage with readers through comments and feedback, creating an interactive and dynamic reading experience. The accessibility and flexibility of the online medium provide both established and aspiring writers with a platform to share their creative works with a diverse and often international readership.

As a new form of popular literature reading in the Internet era, web novels have developed rapidly in recent years, and their influence and market size have continued to expand at home and abroad. Since 2023, major web novel reading platforms have continuously strengthened ecological construction, improved content quality, actively expanded user space, deepened content IP three-dimensional operation, strengthened cultural export, and implemented global content co-creation. The mainstream and boutique development process of web novels has further accelerated. Web novels becoming a new model of literary works with the largest user audience and the widest coverage in the new era, and a new form of cultural products that meet the beautiful spiritual and cultural aspirations of the majority of readers.

In recent years, web novels have continued to develop healthily, and their influence and market size have continued to expand. Online literature platforms such as China Literature Group and COL have continued to develop steadily, with a rapid increase in user scale, jointly promoting the vigorous development of the online literature industry. In terms of genres, online literary works include time travel, science fiction and fantasy, urban emotions, workplace novels, suspense reasoning, social reality, historical biography, philosophical thinking, etc., and various themes are constantly being innovated. Industry literature, ACG, light novels and other themes have become new popular themes. Themes such as national trends, farming and workplaces continue to emerge, reflecting the ideals and mentality of contemporary young people, becoming a window to show the positive outlook of the new generation of young people. At the same time, it has greatly enriched the content of mainstream culture and has been recognized by mainstream culture.

The rapid development of web novels has driven the integrated development of related upstream and downstream industries in the cultural industry. Based on the source of web novel IP, in-depth development is carried out. Traditional paper publishing, audio books, radio and television industries, animation industries, online games, short dramas, as well as performing arts, cultural and creative dolls, character role-playing costumes and props, animation and game entertainment industry exhibitions, theme parks and theme tourism and other upstream and downstream industries have all interacted with each other, and the IP of highly-watched works has been timely transformed into related content industries and content experiences, highlighting the huge potential of online literature in terms of industrial vitality, value leadership and long-tail effect.

LPI (LP Information)' newest research report, the “Web Novel Industry Forecast” looks at past sales and reviews total world Web Novel sales in 2024, providing a comprehensive analysis by region and market sector of projected Web Novel sales for 2025 through 2031. With Web Novel sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Web Novel industry.

This Insight Report provides a comprehensive analysis of the global Web Novel landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Web Novel portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Web Novel market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Web Novel and breaks down the forecast by Income Structure, by User Age, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Web Novel.

This report presents a comprehensive overview, market shares, and growth opportunities of Web Novel market by product type, application, key players and key regions and countries.

Segmentation by Income Structure:
Subscription Income
Advertising Income
Copyright Income
Others

Segmentation by User Age:
14-19 Years Old
20-29 Years Old
30-39 Years Old
40 Years Old and Above

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Webnovel
IReader Technology
Wattpad
Radish Fiction
Dreame
Dianzhong Technology (Webfic)
Jinjiang Wenxuecheng
Fanqie Novel
Qimao Novel
Royal Road
Tapas
Inkitt
COL Group
Scribble Hub
MoonQuill
GoodNovel
Hinovel
Kakao

Please note: The report will take approximately 2 business days to prepare and deliver.

Table of Contents

139 Pages
*This is a tentative TOC and the final deliverable is subject to change.*
1 Scope of the Report
2 Executive Summary
3 Web Novel Market Size by Player
4 Web Novel by Region
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Web Novel Market Forecast
11 Key Players Analysis
12 Research Findings and Conclusion
How Do Licenses Work?
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