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Global Water-based Personal Lubricant Market Growth 2025-2031

Published Oct 13, 2025
Length 159 Pages
SKU # LPI20465744

Description

The global Water-based Personal Lubricant market size is predicted to grow from US$ 682 million in 2025 to US$ 991 million in 2031; it is expected to grow at a CAGR of 6.4% from 2025 to 2031.

The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.

Water based lubricants are the most commonly used personal lubricants and are safe for use with condoms and other sex toys such as dildos. They generally contain glycerin and propylene glycol, which are known to cause allergic reactions or irritation among some users. Their viscosity can be altered by adjusting their water content.

According to the report, with a change in cultural mores, there has been an increase in the customer acceptance of sexual wellness products such as personal lubricants. The change is due to the increased exposure toward the internet, TV shows, and erotic fiction, growing awareness of sexual wellness products among women, rise in acceptance of sex as an integral part of personal relationships, and realization that sexual pleasure is different from porn.

LP Information, Inc. (LPI) ' newest research report, the “Water-based Personal Lubricant Industry Forecast” looks at past sales and reviews total world Water-based Personal Lubricant sales in 2024, providing a comprehensive analysis by region and market sector of projected Water-based Personal Lubricant sales for 2025 through 2031. With Water-based Personal Lubricant sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Water-based Personal Lubricant industry.

This Insight Report provides a comprehensive analysis of the global Water-based Personal Lubricant landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Water-based Personal Lubricant portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Water-based Personal Lubricant market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Water-based Personal Lubricant and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Water-based Personal Lubricant.

This report presents a comprehensive overview, market shares, and growth opportunities of Water-based Personal Lubricant market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Mens Water-based Personal Lubricant
Womens Water-based Personal Lubricant
Unisex Water-based Personal Lubricant

Segmentation by Application:
Supermarkets
Drugstores
Super Centers
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
BioFilm
Church & Dwight
Reckitt Benckiser
Topco Sales
Ansell
Blossom Organics
Bodywise
Clean stream
Cumming
Good Clean Love
Hathor Professional Skincare
HLL Lifecare
Live Well Brands
Lovehoney
Maximuslube
Passion Lube
Sensuous Beauty
Sliquid
Smile Makers Collection
The Yes Company
Trigg Laboratories

Key Questions Addressed in this Report

What is the 10-year outlook for the global Water-based Personal Lubricant market?

What factors are driving Water-based Personal Lubricant market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Water-based Personal Lubricant market opportunities vary by end market size?

How does Water-based Personal Lubricant break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.

Table of Contents

159 Pages
*This is a tentative TOC and the final deliverable is subject to change.*
1 Scope of the Report
2 Executive Summary
3 Global by Company
4 World Historic Review for Water-based Personal Lubricant by Geographic Region
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Manufacturing Cost Structure Analysis
11 Marketing, Distributors and Customer
12 World Forecast Review for Water-based Personal Lubricant by Geographic Region
13 Key Players Analysis
14 Research Findings and Conclusion
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