Global Visual Content Market Growth (Status and Outlook) 2025-2031
Description
According to this study, the global Visual Content market size will reach US$ 10390 million by 2031.
Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%. United States is the largest market, with a share about 40%. In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
Market Drivers
Social Media & Mobile-First Consumption: Platforms like TikTok, Instagram, and Pinterest heavily favor visual storytelling—videos, images, infographics—to capture attention in mobile-oriented feeds.
Advancements in Visual Technologies: Innovations like AR, 3D imaging, real-time rendering, and accessible editing software have democratized high-quality visual production, enabling both small teams and solo creators to craft polished content.
Data Visualization and Storytelling: As reliance on data grows, so does the need for infographics, charts, and editorial visuals to simplify complex information for broader audiences, impacting sectors like finance, education, and healthcare.
AI-Powered Automation & Personalization: AI tools now assist in generating, formatting, and optimizing visuals at scale. Over 60 % of marketers used AI in 2023, with demand for brand templates, auto-layouts, and collaborative workflows on the rise.
LPI (LP Information)' newest research report, the “Visual Content Industry Forecast” looks at past sales and reviews total world Visual Content sales in 2024, providing a comprehensive analysis by region and market sector of projected Visual Content sales for 2025 through 2031. With Visual Content sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Visual Content industry.
This Insight Report provides a comprehensive analysis of the global Visual Content landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Visual Content portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Visual Content market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Visual Content and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Visual Content.
This report presents a comprehensive overview, market shares, and growth opportunities of Visual Content market by product type, application, key players and key regions and countries.
Segmentation by Type:
Stock Photos
Stock Video Footage
Stock Vectors & Illustrations
Others
Segmentation by Application:
Editorial
Commercial
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Getty Images
Shutterstock
Adobe
VCG.com
Dreamstime
Freepik
123RF
Depositphotos
Storyblocks
Envato
Alamy
Dissolve
Westend61
Cavan Images
Photofolio
StockUnlimited
58pic
588ku
Huaban
Guangchang
51miz
Please note: The report will take approximately 2 business days to prepare and deliver.
Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%. United States is the largest market, with a share about 40%. In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
Market Drivers
Social Media & Mobile-First Consumption: Platforms like TikTok, Instagram, and Pinterest heavily favor visual storytelling—videos, images, infographics—to capture attention in mobile-oriented feeds.
Advancements in Visual Technologies: Innovations like AR, 3D imaging, real-time rendering, and accessible editing software have democratized high-quality visual production, enabling both small teams and solo creators to craft polished content.
Data Visualization and Storytelling: As reliance on data grows, so does the need for infographics, charts, and editorial visuals to simplify complex information for broader audiences, impacting sectors like finance, education, and healthcare.
AI-Powered Automation & Personalization: AI tools now assist in generating, formatting, and optimizing visuals at scale. Over 60 % of marketers used AI in 2023, with demand for brand templates, auto-layouts, and collaborative workflows on the rise.
LPI (LP Information)' newest research report, the “Visual Content Industry Forecast” looks at past sales and reviews total world Visual Content sales in 2024, providing a comprehensive analysis by region and market sector of projected Visual Content sales for 2025 through 2031. With Visual Content sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Visual Content industry.
This Insight Report provides a comprehensive analysis of the global Visual Content landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Visual Content portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Visual Content market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Visual Content and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Visual Content.
This report presents a comprehensive overview, market shares, and growth opportunities of Visual Content market by product type, application, key players and key regions and countries.
Segmentation by Type:
Stock Photos
Stock Video Footage
Stock Vectors & Illustrations
Others
Segmentation by Application:
Editorial
Commercial
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Getty Images
Shutterstock
Adobe
VCG.com
Dreamstime
Freepik
123RF
Depositphotos
Storyblocks
Envato
Alamy
Dissolve
Westend61
Cavan Images
Photofolio
StockUnlimited
58pic
588ku
Huaban
Guangchang
51miz
Please note: The report will take approximately 2 business days to prepare and deliver.
Table of Contents
151 Pages
- *This is a tentative TOC and the final deliverable is subject to change.*
- 1 Scope of the Report
- 2 Executive Summary
- 3 Visual Content Market Size by Player
- 4 Visual Content by Region
- 5 Americas
- 6 APAC
- 7 Europe
- 8 Middle East & Africa
- 9 Market Drivers, Challenges and Trends
- 10 Global Visual Content Market Forecast
- 11 Key Players Analysis
- 12 Research Findings and Conclusion
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