Global Video Mystery Shopping Market Growth (Status and Outlook) 2025-2031

The global Video Mystery Shopping market size is predicted to grow from US$ 1147 million in 2025 to US$ 2028 million in 2031; it is expected to grow at a CAGR of 10.0% from 2025 to 2031.

Video mystery shopping is an innovative and powerful approach within the realm of market research and service evaluation. It involves trained individuals, known as mystery shoppers, who use video - recording devices to document their experiences while interacting with a business. These shoppers can either be in - person at a physical location, such as a store, restaurant, or hotel, or engage with a service over the phone or through online platforms. The recorded videos capture a wide range of elements, from the initial greeting by staff to the quality of product demonstrations, the cleanliness of the premises, and the overall customer - service interaction. This detailed visual and auditory record provides businesses with a unique and comprehensive view of how their operations are perceived by customers. It enables them to identify areas of excellence that can be further capitalized on, as well as pinpoint inefficiencies, lapses in service standards, or areas where staff training may be required. By analyzing these video recordings, companies can make data - driven decisions to enhance the customer experience, boost brand reputation, and ultimately improve their competitive edge in the market.

United States market for Video Mystery Shopping is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

China market for Video Mystery Shopping is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Europe market for Video Mystery Shopping is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Global key Video Mystery Shopping players cover BestMark, Business Evaluation Services, BARE International, Reality Based Group, Advanced Feedback, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.

LPI (LP Information)' newest research report, the “Video Mystery Shopping Industry Forecast” looks at past sales and reviews total world Video Mystery Shopping sales in 2024, providing a comprehensive analysis by region and market sector of projected Video Mystery Shopping sales for 2025 through 2031. With Video Mystery Shopping sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Video Mystery Shopping industry.

This Insight Report provides a comprehensive analysis of the global Video Mystery Shopping landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Video Mystery Shopping portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Video Mystery Shopping market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Video Mystery Shopping and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Video Mystery Shopping.

This report presents a comprehensive overview, market shares, and growth opportunities of Video Mystery Shopping market by product type, application, key players and key regions and countries.

Segmentation by Type:
Service Quality
Product Display and Promotion
Compliance and Safety
Others

Segmentation by Application:
Retail
Restaurant
Automotive
Banking
Hotel
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
BestMark
Business Evaluation Services
BARE International
Reality Based Group
Advanced Feedback
Mystery Shoppers
Intouch Insight
AQ Services International
4Service
Mystery Customer Evaluations
Market Force
MCE Mystery Shopping
Shoppers Critique International
CSE
Performance in People
ACE Mystery Shopping
Tern Consultancy
Assosia
MSPA Americas
Douglas Stafford
EyeSpy
Sonata GBW
Quiktrak
FloorWalk
MSM Group
Centrebound
Sinclair
Customerwise
JKS Mystery Shopping

Please note: The report will take approximately 2 business days to prepare and deliver.