Global Underarm Spray Market Growth 2026-2032
Description
The global Underarm Spray market size is predicted to grow from US$ 1174 million in 2025 to US$ 1479 million in 2032; it is expected to grow at a CAGR of 2.4% from 2026 to 2032.
Global production of underarm sprays is projected to reach 100 million units by 2025, with an average selling price of approximately $12 per unit.
Underarm sprays are personal care products used to locally suppress sweat secretion, reduce odor, or mask body odor. They work by being sprayed onto the skin under the armpits. Their core ingredients include antiperspirants (such as aluminum chloride and aluminum hydroxychloride), antibacterial agents (such as triclosan), and fragrances. Some products also contain plant extracts or gentle care ingredients, suitable for daily cleaning and care, quick drying after exercise, or immediate needs in special occasions (such as business meetings or social events). The upstream of the industry chain consists of raw material suppliers (providing antiperspirants, fragrances, and packaging materials), the midstream consists of brand owners and contract manufacturers, and the downstream reaches consumers through supermarkets, e-commerce platforms, and pharmacies. Online channels account for over 60% of sales, with live-streaming e-commerce and social media marketing becoming core drivers of brand growth.
Market drivers mainly include the following:
Increased health awareness and consumption upgrade. With the public's increasing emphasis on personal hygiene and body odor management, underarm sprays have upgraded from "optional consumer goods" to "daily necessities." The younger generation, pursuing a "refined lifestyle," places higher demands on product efficacy (such as 72-hour long-lasting antiperspirant), ingredient safety (such as aluminum-free formulas), and user experience (such as fine mist droplet texture), driving brands to continuously iterate their technologies. For example, some products utilize micro-molecular penetration technology, allowing antiperspirant ingredients to reach the root of the sweat glands directly, reducing skin irritation.
Scenario Segmentation and Product Innovation: The increasing popularity of sports and fitness, outdoor travel, and other scenarios has spurred specialized demands. Sports sprays need to possess "powerful antiperspirant + rapid absorption" characteristics to avoid sweat residue; business scenarios emphasize "fragrance-free or lightly scented" to avoid conflict with perfumes. Furthermore, the growing number of people with sensitive skin has prompted brands to launch "alcohol-free, fragrance-free, and hormone-free" formulas, passing dermatological low-irritation tests to broaden their user base.
The Dual Empowerment of Online Channels and Social Marketing: The convenience of e-commerce platforms (such as JD.com and Tmall) lowers the consumption threshold, while live-streaming sales and short video reviews accelerate product discovery. Brands build trust through KOL collaborations and word-of-mouth marketing. For example, a domestic spray achieved monthly sales exceeding 100,000 bottles thanks to a review video demonstrating that it remained odorless for 72 hours under high temperatures. Meanwhile, customized services (such as product recommendations based on skin type) and membership systems enhance user loyalty, driving repurchase rates to over 60%.
LP Information, Inc. (LPI) ' newest research report, the “Underarm Spray Industry Forecast” looks at past sales and reviews total world Underarm Spray sales in 2025, providing a comprehensive analysis by region and market sector of projected Underarm Spray sales for 2026 through 2032. With Underarm Spray sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Underarm Spray industry.
This Insight Report provides a comprehensive analysis of the global Underarm Spray landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Underarm Spray portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Underarm Spray market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Underarm Spray and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Underarm Spray.
This report presents a comprehensive overview, market shares, and growth opportunities of Underarm Spray market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Antiperspirant Type
Deodorizing Type
Composite Type
Segmentation by Sales Channel:
Online Sales
Offline Sales
Segmentation by Technology:
Chemical Formula Type
Natural Plant Extract Type
Biotechnology Type
Segmentation by Application:
Daily Care
Sports Dedicated
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Unilever
P&G
Shiseido
Beiersdorf
Mentholatum
Adidas
Kao
Natura &Co
Kao
LVMH
Jiangxi Renhe Pharmaceutical Co., Ltd
Yunnan Materia Medica, Health Technology Co., Ltd
Tongrentang (Group) Co., Ltd., Beijing, China
Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd
Pingyu Bingwang Bioengineering Co., Ltd
Guangzhou Kangyimei Pharmaceutical Technology Co., Ltd
Amendment Pharmaceutical Group
Guangzhou Baidi Biopharmaceutical Co., Ltd
Henan Xinting Biotechnology Co., Ltd
Changsha Jiuchao Biotechnology Co., Ltd
Shenzhen Shangmei E-commerce Co., Ltd
Key Questions Addressed in this Report
What is the 10-year outlook for the global Underarm Spray market?
What factors are driving Underarm Spray market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Underarm Spray market opportunities vary by end market size?
How does Underarm Spray break out by Type, by Application?
Please note: The report will take approximately 2 business days to prepare and deliver.
Global production of underarm sprays is projected to reach 100 million units by 2025, with an average selling price of approximately $12 per unit.
Underarm sprays are personal care products used to locally suppress sweat secretion, reduce odor, or mask body odor. They work by being sprayed onto the skin under the armpits. Their core ingredients include antiperspirants (such as aluminum chloride and aluminum hydroxychloride), antibacterial agents (such as triclosan), and fragrances. Some products also contain plant extracts or gentle care ingredients, suitable for daily cleaning and care, quick drying after exercise, or immediate needs in special occasions (such as business meetings or social events). The upstream of the industry chain consists of raw material suppliers (providing antiperspirants, fragrances, and packaging materials), the midstream consists of brand owners and contract manufacturers, and the downstream reaches consumers through supermarkets, e-commerce platforms, and pharmacies. Online channels account for over 60% of sales, with live-streaming e-commerce and social media marketing becoming core drivers of brand growth.
Market drivers mainly include the following:
Increased health awareness and consumption upgrade. With the public's increasing emphasis on personal hygiene and body odor management, underarm sprays have upgraded from "optional consumer goods" to "daily necessities." The younger generation, pursuing a "refined lifestyle," places higher demands on product efficacy (such as 72-hour long-lasting antiperspirant), ingredient safety (such as aluminum-free formulas), and user experience (such as fine mist droplet texture), driving brands to continuously iterate their technologies. For example, some products utilize micro-molecular penetration technology, allowing antiperspirant ingredients to reach the root of the sweat glands directly, reducing skin irritation.
Scenario Segmentation and Product Innovation: The increasing popularity of sports and fitness, outdoor travel, and other scenarios has spurred specialized demands. Sports sprays need to possess "powerful antiperspirant + rapid absorption" characteristics to avoid sweat residue; business scenarios emphasize "fragrance-free or lightly scented" to avoid conflict with perfumes. Furthermore, the growing number of people with sensitive skin has prompted brands to launch "alcohol-free, fragrance-free, and hormone-free" formulas, passing dermatological low-irritation tests to broaden their user base.
The Dual Empowerment of Online Channels and Social Marketing: The convenience of e-commerce platforms (such as JD.com and Tmall) lowers the consumption threshold, while live-streaming sales and short video reviews accelerate product discovery. Brands build trust through KOL collaborations and word-of-mouth marketing. For example, a domestic spray achieved monthly sales exceeding 100,000 bottles thanks to a review video demonstrating that it remained odorless for 72 hours under high temperatures. Meanwhile, customized services (such as product recommendations based on skin type) and membership systems enhance user loyalty, driving repurchase rates to over 60%.
LP Information, Inc. (LPI) ' newest research report, the “Underarm Spray Industry Forecast” looks at past sales and reviews total world Underarm Spray sales in 2025, providing a comprehensive analysis by region and market sector of projected Underarm Spray sales for 2026 through 2032. With Underarm Spray sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Underarm Spray industry.
This Insight Report provides a comprehensive analysis of the global Underarm Spray landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Underarm Spray portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Underarm Spray market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Underarm Spray and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Underarm Spray.
This report presents a comprehensive overview, market shares, and growth opportunities of Underarm Spray market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Antiperspirant Type
Deodorizing Type
Composite Type
Segmentation by Sales Channel:
Online Sales
Offline Sales
Segmentation by Technology:
Chemical Formula Type
Natural Plant Extract Type
Biotechnology Type
Segmentation by Application:
Daily Care
Sports Dedicated
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Unilever
P&G
Shiseido
Beiersdorf
Mentholatum
Adidas
Kao
Natura &Co
Kao
LVMH
Jiangxi Renhe Pharmaceutical Co., Ltd
Yunnan Materia Medica, Health Technology Co., Ltd
Tongrentang (Group) Co., Ltd., Beijing, China
Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd
Pingyu Bingwang Bioengineering Co., Ltd
Guangzhou Kangyimei Pharmaceutical Technology Co., Ltd
Amendment Pharmaceutical Group
Guangzhou Baidi Biopharmaceutical Co., Ltd
Henan Xinting Biotechnology Co., Ltd
Changsha Jiuchao Biotechnology Co., Ltd
Shenzhen Shangmei E-commerce Co., Ltd
Key Questions Addressed in this Report
What is the 10-year outlook for the global Underarm Spray market?
What factors are driving Underarm Spray market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Underarm Spray market opportunities vary by end market size?
How does Underarm Spray break out by Type, by Application?
Please note: The report will take approximately 2 business days to prepare and deliver.
Table of Contents
153 Pages
- *This is a tentative TOC and the final deliverable is subject to change.*
- 1 Scope of the Report
- 2 Executive Summary
- 3 Global by Company
- 4 World Historic Review for Underarm Spray by Geographic Region
- 5 Americas
- 6 APAC
- 7 Europe
- 8 Middle East & Africa
- 9 Market Drivers, Challenges and Trends
- 10 Manufacturing Cost Structure Analysis
- 11 Marketing, Distributors and Customer
- 12 World Forecast Review for Underarm Spray by Geographic Region
- 13 Key Players Analysis
- 14 Research Findings and Conclusion
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