Global Smart Connected TV Market Growth 2025-2031

The global Smart Connected TV market size is predicted to grow from US$ 107760 million in 2025 to US$ 116060 million in 2031; it is expected to grow at a CAGR of 1.2% from 2025 to 2031.

The impact of the latest U.S. tariff measures and the corresponding policy responses from countries worldwide on market competitiveness, regional economic performance, and supply chain configurations will be comprehensively evaluated in this report.

Smart Connected TV‌ (SC-TV) refers to a television system integrated with internet connectivity and interactive functionalities, enabling access to streaming services, on-demand content, and web-based applications.

Technology Upgrades & Ecosystem Integration

AI Empowerment: AI algorithms (e.g., personalized recommendations, voice interaction) become standard, with AI chip computing power continuously improving to support 4K/8K ultra-HD decoding and real-time rendering.

Multi-Screen Interaction & IoT Collaboration: Smart TVs act as home hubs, connecting with IoT devices (e.g., lighting, security systems) via protocols like Matter for whole-house smart control.

Display Technology Innovation: Mini LED, Micro LED, and flexible screens drive larger sizes (over 70 inches accounting for >30%) and higher contrast/energy efficiency.

‌Diversified Content & Services

Vertical Content Development: Integration of education, fitness, and healthcare content expands, with short videos and interactive live streams accounting for 45% of media forms.

Mature Paid Ecosystem: User payment habits solidify, with VIP subscriptions, pay-per-view, and targeted ad revenues surpassing traditional hardware sales profits.

‌Market Competition Landscape

Brand Polarization: Xiaomi and Huawei dominate 35% of the market with cost-effectiveness and ecosystems, while Hisense and TCL focus on high-end display technology.

Cross-Border Collaboration: Internet platforms (e.g., Tencent, iQiyi) partner with hardware manufacturers to co-develop OS, integrating content and user data.

LP Information, Inc. (LPI) ' newest research report, the “Smart Connected TV Industry Forecast” looks at past sales and reviews total world Smart Connected TV sales in 2024, providing a comprehensive analysis by region and market sector of projected Smart Connected TV sales for 2025 through 2031. With Smart Connected TV sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Smart Connected TV industry.

This Insight Report provides a comprehensive analysis of the global Smart Connected TV landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Smart Connected TV portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Smart Connected TV market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Smart Connected TV and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Smart Connected TV.

This report presents a comprehensive overview, market shares, and growth opportunities of Smart Connected TV market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
32 inch
40 inch
42 inch
55 inch
≥60 inch

Segmentation by Application:
Family
Public

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Samsung Electronics
LG Electronics
TCL
Hisense
Sony
Skyworth
Foxconn (Sharp)
Xiaomi
Vizio
Haier
Panasonic
Changhong
Konka
Huawei

Key Questions Addressed in this Report

What is the 10-year outlook for the global Smart Connected TV market?

What factors are driving Smart Connected TV market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Smart Connected TV market opportunities vary by end market size?

How does Smart Connected TV break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.