Global Programmatic Advertising Market Growth (Status and Outlook) 2023-2029

Global Programmatic Advertising Market Growth (Status and Outlook) 2023-2029

Programmatic advertising is growing rapidly and will continue to grow during the forecast period. It is a highly automated form of digital advertising. It involves buying and selling of online advertising inventory via a software or a machine. There are no human negotiations or manual insertions involved. It makes use of machine algorithms to buy ads online. It helps in automating the decision-making process of selecting the source of media and buying the media for advertising purpose as it helps in focusing on the target market.

LPI (LP Information)' newest research report, the “Programmatic Advertising Industry Forecast” looks at past sales and reviews total world Programmatic Advertising sales in 2022, providing a comprehensive analysis by region and market sector of projected Programmatic Advertising sales for 2023 through 2029. With Programmatic Advertising sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Programmatic Advertising industry.

This Insight Report provides a comprehensive analysis of the global Programmatic Advertising landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Programmatic Advertising portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Programmatic Advertising market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Programmatic Advertising and breaks down the forecast by type, by application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Programmatic Advertising.

The global Programmatic Advertising market size is projected to grow from US$ 76570 million in 2022 to US$ 179460 million in 2029; it is expected to grow at a CAGR of 12.9% from 2023 to 2029.

It has been observed that North America is estimated to account for the largest share of the market, whereas Asia-Pacific is projected to grow at the fastest rate during the forecast period. During the forecast period, North America region will continue to dominate the market share owing to rapid growth smartphone users and increasing population on social media platforms.

This report presents a comprehensive overview, market shares, and growth opportunities of Programmatic Advertising market by product type, application, key players and key regions and countries.

Market Segmentation:

Segmentation by type
Desktop Banners
Mobile Banners

Segmentation by application
Media & Entertainment

This report also splits the market by region:
United States
Southeast Asia
Middle East & Africa
South Africa
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Rubicon Project (US)
Adroll (US)
Adobe Marketing Cloud (US)
DoubleClick (US)
Choozle (US)
AdReady (US)
DataXu (US)
Outbrain (US)

Please note: The report will take approximately 2 business days to prepare and deliver.

*This is a tentative TOC and the final deliverable is subject to change.*
1 Scope of the Report
2 Executive Summary
3 Programmatic Advertising Market Size by Player
4 Programmatic Advertising by Regions
5 Americas
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Global Programmatic Advertising Market Forecast
11 Key Players Analysis
12 Research Findings and Conclusion

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