Global PVC Movie Figure Market Growth 2025-2031

The global PVC Movie Figure market size is predicted to grow from US$ 4532 million in 2025 to US$ 9487 million in 2031; it is expected to grow at a CAGR of 13.1% from 2025 to 2031.

PVC movie figures are collectible models made of PVC based on popular movie characters. They usually highly restore the classic images in the movies, with exquisite details, and are deeply loved by movie fans and collectors.

Market driving factors

Popularization of movie culture and IP effect: The booming film industry (such as the Marvel series and DC series) has driven the demand for peripheral derivatives, and the sales of popular IP licensed products (such as Marvel PVC figures) have increased significantly, attracting core fan groups.

Consumption upgrade and collection demand: The mid-to-high-end market accounts for 40%, and consumers pursue high-quality, fine coating and limited edition products. Some consumers regard them as investment products.

Policy support and tax incentives: The Chinese government promotes the development of the cultural industry, implements tax reductions, fiscal subsidies and export tax rebates for PVC figure companies, and reduces corporate costs.

Technological progress and material innovation: 3D printing and AR/VR technology enhance product interactivity (such as virtual display and gamification experience); the application of environmentally friendly materials (such as degradable PVC) responds to the trend of green consumption.

Channel diversification and online growth: Online channels (Taobao, JD.com) account for 60%, providing convenient shopping experience and pre-sale mode; offline stores strengthen physical display and community interaction.

The rise of young consumer groups: Post-90s and post-00s consumers account for 70%, of which female consumers account for 45%, becoming the main force in the market.

LP Information, Inc. (LPI) ' newest research report, the “PVC Movie Figure Industry Forecast” looks at past sales and reviews total world PVC Movie Figure sales in 2024, providing a comprehensive analysis by region and market sector of projected PVC Movie Figure sales for 2025 through 2031. With PVC Movie Figure sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world PVC Movie Figure industry.

This Insight Report provides a comprehensive analysis of the global PVC Movie Figure landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on PVC Movie Figure portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global PVC Movie Figure market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for PVC Movie Figure and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global PVC Movie Figure.

This report presents a comprehensive overview, market shares, and growth opportunities of PVC Movie Figure market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
New Products
Pre-Owned Products

Segmentation by Application:
Online Store
Offline Store

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Good Smile Company
MaxFactory
ALTER
Aniplex
Bandai
Kaiyodo
Kotobukiya
Funko
Hasbro
Mattel
Hot Toys
Sideshow Collectibles
POP MART

Key Questions Addressed in this Report

What is the 10-year outlook for the global PVC Movie Figure market?

What factors are driving PVC Movie Figure market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do PVC Movie Figure market opportunities vary by end market size?

How does PVC Movie Figure break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.