Global Non-reference Graphics Card Market Growth 2025-2031

The global Non-reference Graphics Card market size is predicted to grow from US$ 24110 million in 2025 to US$ 34830 million in 2031; it is expected to grow at a CAGR of 6.3% from 2025 to 2031.

A non-reference graphics card, also known as a custom or aftermarket graphics card, is a graphics card designed and manufactured by a company other than the original chip maker (like NVIDIA or AMD). While it uses the same GPU (Graphics Processing Unit) as the reference design, the card itself features a unique design. This includes the PCB (Printed Circuit Board), cooling solution, power delivery system, and sometimes even the clock speeds. Manufacturers customize these aspects to improve performance, cooling efficiency, aesthetics, or offer unique features. Non-reference cards often target specific market segments, such as gamers, overclockers, or those seeking a quieter or more visually appealing card. They provide consumers with a wider range of choices beyond the basic reference design.

The non-reference graphics card market is robust and continues to evolve. Several key trends are shaping its future. First, cooling solutions are becoming increasingly sophisticated. Manufacturers are employing advanced heatsink designs, more powerful fans, and even liquid cooling solutions to handle the increasing thermal demands of high-performance GPUs. Second, aesthetics are playing a larger role. RGB lighting, customizable backplates, and overall card design are now important selling points, as gamers often showcase their hardware. Third, overclocking is a major driver. Non-reference cards often come factory overclocked or offer better headroom for manual overclocking, appealing to enthusiasts seeking maximum performance. Fourth, there's a growing focus on power efficiency. While performance remains crucial, manufacturers are also working to optimize power consumption. Finally, the market is becoming more competitive, with various brands vying for market share. This competition drives innovation and better prices for consumers. The rise of eSports and demanding games will likely further fuel the growth of the non-reference graphics card market.

LP Information, Inc. (LPI) ' newest research report, the “Non-reference Graphics Card Industry Forecast” looks at past sales and reviews total world Non-reference Graphics Card sales in 2024, providing a comprehensive analysis by region and market sector of projected Non-reference Graphics Card sales for 2025 through 2031. With Non-reference Graphics Card sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Non-reference Graphics Card industry.

This Insight Report provides a comprehensive analysis of the global Non-reference Graphics Card landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Non-reference Graphics Card portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Non-reference Graphics Card market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Non-reference Graphics Card and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Non-reference Graphics Card.

This report presents a comprehensive overview, market shares, and growth opportunities of Non-reference Graphics Card market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Nvidia GPU
AMD GPU
INTEL GPU

Segmentation by Application:
Online Sales
Offline Sales

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
ASUS
Gigabyte
Micro-Star INT'L (MSI)
Colorful
Galaxy
PC Partner Group
Maxsun
Yeston
ASL
ONDA
Sapphire
XFX
Unika
Shenzhen Lingyi Technology (INBA)
Leadtek
PNY
Vastarmor

Key Questions Addressed in this Report

What is the 10-year outlook for the global Non-reference Graphics Card market?

What factors are driving Non-reference Graphics Card market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Non-reference Graphics Card market opportunities vary by end market size?

How does Non-reference Graphics Card break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.