Global Non-Woven Facial Mask Market Growth 2025-2031

The global Non-Woven Facial Mask market size is predicted to grow from US$ 5168 million in 2025 to US$ 8512 million in 2031; it is expected to grow at a CAGR of 8.7% from 2025 to 2031.

Non-woven facial masks are disposable skincare products made from non-woven fabrics like polyester, rayon, or blends of natural and synthetic fibers. These fabrics are produced through processes like spunlace, spunbond, and airlaid, giving them characteristics such as softness, high absorbency, and breathability. The mask sheets are soaked in serums or lotions infused with active ingredients like sodium hyaluronate, collagen, ceramides, and various botanical extracts. These masks are designed for convenient application, offering immediate skincare benefits like hydration, brightening, firming, and soothing without the need for rinsing. Non-woven facial masks have become an integral part of everyday skincare routines, especially in Asia, where they originated from the popularity of K-Beauty and J-Beauty. They are widely preferred due to their affordability, convenience, and fast results, making them suitable for quick, at-home skincare. The market has seen innovations like multi-functional masks, eco-friendly materials, and ingredient-rich formulations to cater to various skin concerns and consumer preferences.

The increasing awareness of skincare, particularly among younger generations, is driving the demand for facial masks. In Asia, strong skincare cultures in countries like South Korea, Japan, and China influence global market trends. The rise of online sales channels, especially in China, along with live streaming and influencer marketing, has expanded market reach and effectively engaged younger, trend-driven consumers. Additionally, the growing acceptance of skincare among men, especially in China, is broadening the consumer base. Brands are responding by offering masks tailored to specific skin types and concerns, using ingredients like sodium hyaluronate, collagen, ceramide, and astaxanthin. Sustainability is also a priority, with manufacturers exploring biodegradable non-woven fabrics and bio-cellulose materials like Bemliese™ by Asahi Kasei for their eco-friendly properties. Multifunctional masks that address various skincare benefits—such as anti-aging, hydration, and brightening—are increasingly popular, catering to busy consumers seeking efficient, comprehensive solutions. These trends collectively shape the evolving global facial mask market.

LP Information, Inc. (LPI) ' newest research report, the “Non-Woven Facial Mask Industry Forecast” looks at past sales and reviews total world Non-Woven Facial Mask sales in 2024, providing a comprehensive analysis by region and market sector of projected Non-Woven Facial Mask sales for 2025 through 2031. With Non-Woven Facial Mask sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Non-Woven Facial Mask industry.

This Insight Report provides a comprehensive analysis of the global Non-Woven Facial Mask landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Non-Woven Facial Mask portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Non-Woven Facial Mask market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Non-Woven Facial Mask and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Non-Woven Facial Mask.

This report presents a comprehensive overview, market shares, and growth opportunities of Non-Woven Facial Mask market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Moisturizing Type
Whitening Type
Wrinkle Resistance Type
Other

Segmentation by Application:
Online Sales
Offline Sales

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
KOSÉ Corporation
Dr.LuLuLun Inc.
Quality 1st
L&P Cosmetics
LG H&H
L'Oreal
Shanghai Chicmax
Shandong Freda Biotech Co., Ltd (DR.ALVA)
JOLA INTERNATIONAL CO., LTD. (TTM)
Shanghai CHANDO
SYoung Group
Voolga
PROYA
pechoin, Inc.
DR.WU
Yunnan Botanee Bio-technology Group Co.LTD
Procter & Gamble
Estee Lauder

Key Questions Addressed in this Report

What is the 10-year outlook for the global Non-Woven Facial Mask market?

What factors are driving Non-Woven Facial Mask market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Non-Woven Facial Mask market opportunities vary by end market size?

How does Non-Woven Facial Mask break out by Type, by Application?

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