Global Neuromarketing Research Services Market Growth (Status and Outlook) 2025-2031

The global Neuromarketing Research Services market size is predicted to grow from US$ 177 million in 2025 to US$ 256 million in 2031; it is expected to grow at a CAGR of 6.3% from 2025 to 2031.

Neuromarketing Research Services refer to professional services that apply neuroscience and psychological theories and methods to marketing research, aiming to assist enterprises in comprehending consumer behavior and decision-making mechanisms for more effective marketing strategy formulation. Employ eye-tracking technology to monitor the trajectory and duration of consumers' eye movements when viewing advertisements, identifying the key elements in the ads that draw the most attention. Use electroencephalography (EEG) and facial emotion analysis tools to capture consumers' emotional changes while watching ads, such as excitement, pleasure, or disgust.

United States market for Neuromarketing Research Services is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

China market for Neuromarketing Research Services is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Europe market for Neuromarketing Research Services is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Global key Neuromarketing Research Services players cover Brandspeak, iMotions, Quirks Media, Vision One Research, Behavior and Brain Lab, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.

LPI (LP Information)' newest research report, the “Neuromarketing Research Services Industry Forecast” looks at past sales and reviews total world Neuromarketing Research Services sales in 2024, providing a comprehensive analysis by region and market sector of projected Neuromarketing Research Services sales for 2025 through 2031. With Neuromarketing Research Services sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Neuromarketing Research Services industry.

This Insight Report provides a comprehensive analysis of the global Neuromarketing Research Services landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Neuromarketing Research Services portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Neuromarketing Research Services market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Neuromarketing Research Services and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Neuromarketing Research Services.

This report presents a comprehensive overview, market shares, and growth opportunities of Neuromarketing Research Services market by product type, application, key players and key regions and countries.

Segmentation by Type:
Electroencephalography (EEG)
Eye Tracking
Positron Emission Tomography (PET)
Magnetoencephalography (MEG)
Others

Segmentation by Application:
Retail
Healthcare
Food & Beverage
Consumer Electronics
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Brandspeak
iMotions
Quirks Media
Vision One Research
Behavior and Brain Lab
Merchant Mechanics
Neural Sense
NeuroSpire
Nielsen
Nviso
Olson Zaltman Associates
SensoMotoric Instruments (SMI)
SRLabs
Synetiq
SR Research
Sago New Jersey
SIS International Research
NIQ BASES
Fieldwork Network

Please note: The report will take approximately 2 business days to prepare and deliver. Show more