Global Mystery Shopping Service Market Growth (Status and Outlook) 2025-2031

The global Mystery Shopping Service market size is predicted to grow from US$ 2617 million in 2025 to US$ 5439 million in 2031; it is expected to grow at a CAGR of 13.0% from 2025 to 2031.

Mystery shopping service is a valuable tool used by businesses across various industries to assess and enhance the quality of their customer service, operations, and overall brand experience. Trained individuals, known as mystery shoppers, pose as regular customers. They visit physical locations, make phone calls, or interact with online platforms. Their mission is to objectively observe and evaluate multiple aspects, such as the friendliness and knowledgeability of employees, the speed of service delivery, the tidiness and functionality of the premises, and the accuracy of product information. The mystery shoppers then provide detailed reports to the client company, highlighting both areas of strength and areas that need improvement. This information enables businesses to make informed decisions, implement targeted training programs, and ultimately boost customer satisfaction and loyalty, maintaining a competitive edge in the market.

United States market for Mystery Shopping Service is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

China market for Mystery Shopping Service is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Europe market for Mystery Shopping Service is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Global key Mystery Shopping Service players cover BestMark, Business Evaluation Services, BARE International, Reality Based Group, SGS, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.

LPI (LP Information)' newest research report, the “Mystery Shopping Service Industry Forecast” looks at past sales and reviews total world Mystery Shopping Service sales in 2024, providing a comprehensive analysis by region and market sector of projected Mystery Shopping Service sales for 2025 through 2031. With Mystery Shopping Service sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Mystery Shopping Service industry.

This Insight Report provides a comprehensive analysis of the global Mystery Shopping Service landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Mystery Shopping Service portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Mystery Shopping Service market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Mystery Shopping Service and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Mystery Shopping Service.

This report presents a comprehensive overview, market shares, and growth opportunities of Mystery Shopping Service market by product type, application, key players and key regions and countries.

Segmentation by Type:
In-person Mystery Shopping
Telephone Mystery Shopping
Video Mystery Shopping
Multiple Touchpoint (Hybrid) Mystery Shopping

Segmentation by Application:
Retail
Restaurant
Automotive
Banking
Hotel
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
BestMark
Business Evaluation Services
BARE International
Reality Based Group
SGS
Secret Shopper
Intouch Insight
AQ Services International
4Service
National Shopping Service Network
Market Force
Shoppers Confidential
Global Surveys
CSE
Performance in People
ACE Mystery Shopping
Mystery Shoppers
Assosia
MSPA Americas
Consumidores Anónimos
EyeSpy
Sonata GBW
Quiktrak
FloorWalk
MSM Group
Centrebound
Sinclair
Customerwise

Please note: The report will take approximately 2 business days to prepare and deliver.