Global Mobile Advertising Service Market Growth (Status and Outlook) 2025-2031

According to this study, the global Mobile Advertising Service market size will reach US$ 33422 million by 2031.

Mobile Advertising Service refers to the delivery of advertisements to mobile devices such as smartphones and tablets via mobile websites, apps, SMS, or social media platforms. These services include display ads, in-app ads, video ads, location-based ads, and programmatic mobile ad buying. The goal is to reach users in real-time, based on their behavior, preferences, and location.

The mobile advertising market is growing rapidly due to the increasing penetration of smartphones, 5G expansion, and the dominance of mobile apps in content consumption. Brands are allocating larger portions of their digital budgets to mobile platforms as consumers spend more time on mobile than desktop. The rise of programmatic advertising, AI-driven personalization, native ads, and location-based targeting is reshaping campaign strategies. Furthermore, privacy regulations (e.g., GDPR, Apple's App Tracking Transparency) are pushing advertisers toward more contextual and consent-based targeting approaches. In-app video ads, rewarded ads, and influencer-driven mobile campaigns are especially gaining momentum.

LPI (LP Information)' newest research report, the “Mobile Advertising Service Industry Forecast” looks at past sales and reviews total world Mobile Advertising Service sales in 2024, providing a comprehensive analysis by region and market sector of projected Mobile Advertising Service sales for 2025 through 2031. With Mobile Advertising Service sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Mobile Advertising Service industry.

This Insight Report provides a comprehensive analysis of the global Mobile Advertising Service landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Mobile Advertising Service portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Mobile Advertising Service market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Mobile Advertising Service and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Mobile Advertising Service.

This report presents a comprehensive overview, market shares, and growth opportunities of Mobile Advertising Service market by product type, application, key players and key regions and countries.

Segmentation by Type:
Rich Media AD
Standard AD

Segmentation by Application:
Finance
Entertainment
Automobile
Medical
Other

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
Google Ads
Facebook Ads
Twitter Ads
LinkedIn Ads
InMobi
AppLovin
Unity Ads
IronSource
Vungle
Snapchat Ads
TikTok Ads
Amazon Advertising
Criteo
Smaato
Fyber
Liftoff
Tapjoy
Chartboost
Aarki
IZEA
Vizion Interactive
LS Digital
Sun Media Marketing
T-Advertising

Please note: The report will take approximately 2 business days to prepare and deliver. Show more