Global Mascara Market Growth 2025-2031

Global Mascara Market Growth 2025-2031

The global Mascara market size is predicted to grow from US$ 6016 million in 2025 to US$ 7100 million in 2031; it is expected to grow at a CAGR of 2.8% from 2025 to 2031.

Mascara is a cosmetic commonly used to enhance the eyes. It may darken, thicken, lengthen, and/or define the eyelashes. Normally in one of three forms—liquid, cake, or cream—the modern mascara product has various formulas; however, most contain the same basic components of pigments, oils, waxes, and preservatives.

Geographically, Europe was the largest market in the world, which took about 32 percent of the global consumption volume in 2015. The APAC rank as No.2 by shared 28% of global total consumption volume, North America shared 27% and Latin America shared 8%.

As to companies, L’Oreal was largest company in production, which counted 22% of global total sales revenue. Besides, Estee Lauder, Procter & Gamble, LVMH, Coty, Avon, Shiseido, Amore Pacific and Missha are also the key players of this industry. As to the production, enterprises in United States are taking the largest market share worldwide by large production scale and revenue.

LP Information, Inc. (LPI) ' newest research report, the “Mascara Industry Forecast” looks at past sales and reviews total world Mascara sales in 2024, providing a comprehensive analysis by region and market sector of projected Mascara sales for 2025 through 2031. With Mascara sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Mascara industry.

This Insight Report provides a comprehensive analysis of the global Mascara landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Mascara portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Mascara market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Mascara and breaks down the forecast by Type, by Age, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Mascara.

This report presents a comprehensive overview, market shares, and growth opportunities of Mascara market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Regular
Waterproof
Water Resistant

Segmentation by Age:
Age 12-17
Age 18-24
Age 25-44
Age 45-64
Other

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
L’Oreal
Estee Lauder
Procter & Gamble
LVMH
Coty
Avon
Shiseido
Amore Pacific
Missha
Chanel
Mary Kay
Alticor
PIAS
Natura
Revlon
Oriflame
Groupe Rocher
Kose Corp
Beiersdorf
DHC
Thefaceshop
Gurwitch
Pola Orbis
Marie Dalgar
Elizabeth Arden

Key Questions Addressed in this Report

What is the 10-year outlook for the global Mascara market?

What factors are driving Mascara market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Mascara market opportunities vary by end market size?

How does Mascara break out by Type, by Age?

Please note: The report will take approximately 2 business days to prepare and deliver.