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Global Male Adult Products Market Growth 2025-2031

Published Nov 18, 2025
Length 171 Pages
SKU # LPI20580174

Description

The global Male Adult Products market size is predicted to grow from US$ 1462 million in 2025 to US$ 2511 million in 2031; it is expected to grow at a CAGR of 9.4% from 2025 to 2031.

Male adult products (Sex Toy) mainly refer to male masturbation devices, massagers, penis ring stimulation rings, etc. In terms of market share, male masturbation devices and massagers account for the largest share, exceeding 80% in 2022. In terms of enterprises, the leading enterprises are mainly international big-name enterprises, such as Lovehoney Group, LELO, Reckitt Benckiser (Durex), Doc Johnson, Church & Dwight (Trojan) and LifeStyles Healthcare, which account for more than 33% of the market share.

In terms of terminal sales channels, due to the privacy of products, online sales have a greater advantage. Especially during the epidemic, online sales growth exceeded 50%.

In terms of consumption in different regions, North America and Europe account for nearly 65% of the market share. Affected by traditional concepts, China"s consumption of adult sex toys is still relatively conservative. It is expected that by 2029, China"s adult sex toy market share will reach 12%.

LP Information, Inc. (LPI) ' newest research report, the “Male Adult Products Industry Forecast” looks at past sales and reviews total world Male Adult Products sales in 2024, providing a comprehensive analysis by region and market sector of projected Male Adult Products sales for 2025 through 2031. With Male Adult Products sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Male Adult Products industry.

This Insight Report provides a comprehensive analysis of the global Male Adult Products landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Male Adult Products portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Male Adult Products market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Male Adult Products and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Male Adult Products.

This report presents a comprehensive overview, market shares, and growth opportunities of Male Adult Products market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Male Masturbators
Massagers
Erection Rings
Others

Segmentation by Application:
Online Stores
Retail Outlets
Specialty Stores

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Lovehoney Group
LELO
Reckitt Benckiser (Durex)
Doc Johnson
Church & Dwight (Trojan)
LifeStyles Healthcare
Tenga Co., Ltd
Lovense
Leten
Shenzhen Jizhimei Healthcare
Nanma Manufacturing Company
Tantus
Nalone
Fun Factory
BMS Factory
Adam & Eve
Beate Uhse
Jimmyjane
Aneros Company
Pipedream Product
California Exotic Novelties
SVAKOM
Luvu Brands (Liberator)
Bad Dragon
Crystal Delights
Happy Valley
Lover Health

Key Questions Addressed in this Report

What is the 10-year outlook for the global Male Adult Products market?

What factors are driving Male Adult Products market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do Male Adult Products market opportunities vary by end market size?

How does Male Adult Products break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.

Table of Contents

171 Pages
*This is a tentative TOC and the final deliverable is subject to change.*
1 Scope of the Report
2 Executive Summary
3 Global by Company
4 World Historic Review for Male Adult Products by Geographic Region
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Manufacturing Cost Structure Analysis
11 Marketing, Distributors and Customer
12 World Forecast Review for Male Adult Products by Geographic Region
13 Key Players Analysis
14 Research Findings and Conclusion
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