Global Kids Smart Electric Toothbrush Market Growth 2026-2032
Description
The global Kids Smart Electric Toothbrush market size is predicted to grow from US$ 419 million in 2025 to US$ 678 million in 2032; it is expected to grow at a CAGR of 7.0% from 2026 to 2032.
Kids' smart electric toothbrushes are battery-powered oral hygiene devices designed specifically for children. They integrate smart sensors, timers, and interactive apps to promote proper brushing habits. They typically feature soft bristles suitable for sensitive gums, vibratory or sonic cleaning technology, and gamified features to engage children. By ensuring consistency in brushing technique, time, and frequency, these devices help improve oral health. The upstream of the industry chain includes suppliers of plastic materials, electronic components, sensors, and batteries; the midstream involves the assembly and quality inspection of electronic circuits, brush heads, and casings; and the downstream primarily targets retail, e-commerce platforms, dental clinics, and replacement service subscriptions, while also providing after-sales support and app connectivity to enhance the user experience. In 2025, global production of children's smart electric toothbrushes was approximately 12.25 million units, based on an average unit price of approximately US$35 per toothbrush. Manufacturers' gross margins are typically between 30% and 50%. Global production capacity in 2025 was approximately 16.3 million units.
According to World Bank statistics, the global birth rate in 2021 was about 1.7%. Although the population growth rate had slowed down, with the development of the world economy and the increase of per capita disposable income of residents, the spending power is growing. Therefore, there is still a large room for development in the baby products industry. Improving product quality and tapping the value of a single customer will become the drivers for the growth of the infant and child industry. Refinement and diversification are the core characteristics of the consumer demand. China has a large population base, and even if the population growth rate slows down, there will still be a demographic dividend. The State Council in 2022 proposes to "Guide market players to produce safer and healthier domestic infant products". According to the National Bureau of Statistics, China's birth rate in 2022 was 6.77%, and the birth population was 9.56 million. According to the results of the seventh national census in 2021, the number of infants and young children aged 0-6 in China reached 140 million, of which the number of infants and young children aged 3-6 exceeded 70 million. The huge population size has brewed a market demand with huge potential, and the children's consumption market has risen rapidly. Chinese families spend a lot on childcare, with the average cost of childcare ranking second in the world. The survey data released by China Research Center for Children's Industry shows that in 80% of families in China, children's expenditures account for 30% to 50% of household expenditures, and the average annual consumption of children in families is ¥17,000 to 25,500. According to data from the Yuwa Population Research, the national average cost of raising a child (the cost of raising a child to the age of 18) is ¥485,218. From the perspective of specific stages, the largest proportion is the cost of raising children aged 6-14, accounting for about 45%. The cost during pregnancy, the cost of childbirth and confinement, and the cost of raising babies aged 0-2 accounted for 2.06%, 2.09% and 13.33% separately.
LP Information, Inc. (LPI) ' newest research report, the “Kids Smart Electric Toothbrush Industry Forecast” looks at past sales and reviews total world Kids Smart Electric Toothbrush sales in 2025, providing a comprehensive analysis by region and market sector of projected Kids Smart Electric Toothbrush sales for 2026 through 2032. With Kids Smart Electric Toothbrush sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Kids Smart Electric Toothbrush industry.
This Insight Report provides a comprehensive analysis of the global Kids Smart Electric Toothbrush landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Kids Smart Electric Toothbrush portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Kids Smart Electric Toothbrush market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Kids Smart Electric Toothbrush and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Kids Smart Electric Toothbrush.
This report presents a comprehensive overview, market shares, and growth opportunities of Kids Smart Electric Toothbrush market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Wired Charging
Wireless Charging
Segmentation by Brushing Technology:
Soft Bristle Brush Head
Extra-soft Bristle Brush Head
Segmentation by Brush Head Design:
Rotary Electric Toothbrush
Sonic Electric Toothbrush
Micro-Vibration Toothbrush
Segmentation by Application:
Toddler Electric Toothbrush (1–3 Years)
Kids Electric Toothbrush (3–6 Years)
Children Electric Toothbrush (6–12 Years)
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Colgate
FOREO
Brush Baby
Sunstar
Oclean
Philips
Oral-B
Fairywill
Darlie
FiliX
Xiaomi Soocas
Huawei
Saky
Usmile
BAIR
Babysmile
Brusheez
Key Questions Addressed in this Report
What is the 10-year outlook for the global Kids Smart Electric Toothbrush market?
What factors are driving Kids Smart Electric Toothbrush market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Kids Smart Electric Toothbrush market opportunities vary by end market size?
How does Kids Smart Electric Toothbrush break out by Type, by Application?
Please note: The report will take approximately 2 business days to prepare and deliver.
Kids' smart electric toothbrushes are battery-powered oral hygiene devices designed specifically for children. They integrate smart sensors, timers, and interactive apps to promote proper brushing habits. They typically feature soft bristles suitable for sensitive gums, vibratory or sonic cleaning technology, and gamified features to engage children. By ensuring consistency in brushing technique, time, and frequency, these devices help improve oral health. The upstream of the industry chain includes suppliers of plastic materials, electronic components, sensors, and batteries; the midstream involves the assembly and quality inspection of electronic circuits, brush heads, and casings; and the downstream primarily targets retail, e-commerce platforms, dental clinics, and replacement service subscriptions, while also providing after-sales support and app connectivity to enhance the user experience. In 2025, global production of children's smart electric toothbrushes was approximately 12.25 million units, based on an average unit price of approximately US$35 per toothbrush. Manufacturers' gross margins are typically between 30% and 50%. Global production capacity in 2025 was approximately 16.3 million units.
According to World Bank statistics, the global birth rate in 2021 was about 1.7%. Although the population growth rate had slowed down, with the development of the world economy and the increase of per capita disposable income of residents, the spending power is growing. Therefore, there is still a large room for development in the baby products industry. Improving product quality and tapping the value of a single customer will become the drivers for the growth of the infant and child industry. Refinement and diversification are the core characteristics of the consumer demand. China has a large population base, and even if the population growth rate slows down, there will still be a demographic dividend. The State Council in 2022 proposes to "Guide market players to produce safer and healthier domestic infant products". According to the National Bureau of Statistics, China's birth rate in 2022 was 6.77%, and the birth population was 9.56 million. According to the results of the seventh national census in 2021, the number of infants and young children aged 0-6 in China reached 140 million, of which the number of infants and young children aged 3-6 exceeded 70 million. The huge population size has brewed a market demand with huge potential, and the children's consumption market has risen rapidly. Chinese families spend a lot on childcare, with the average cost of childcare ranking second in the world. The survey data released by China Research Center for Children's Industry shows that in 80% of families in China, children's expenditures account for 30% to 50% of household expenditures, and the average annual consumption of children in families is ¥17,000 to 25,500. According to data from the Yuwa Population Research, the national average cost of raising a child (the cost of raising a child to the age of 18) is ¥485,218. From the perspective of specific stages, the largest proportion is the cost of raising children aged 6-14, accounting for about 45%. The cost during pregnancy, the cost of childbirth and confinement, and the cost of raising babies aged 0-2 accounted for 2.06%, 2.09% and 13.33% separately.
LP Information, Inc. (LPI) ' newest research report, the “Kids Smart Electric Toothbrush Industry Forecast” looks at past sales and reviews total world Kids Smart Electric Toothbrush sales in 2025, providing a comprehensive analysis by region and market sector of projected Kids Smart Electric Toothbrush sales for 2026 through 2032. With Kids Smart Electric Toothbrush sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Kids Smart Electric Toothbrush industry.
This Insight Report provides a comprehensive analysis of the global Kids Smart Electric Toothbrush landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on Kids Smart Electric Toothbrush portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Kids Smart Electric Toothbrush market.
This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Kids Smart Electric Toothbrush and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Kids Smart Electric Toothbrush.
This report presents a comprehensive overview, market shares, and growth opportunities of Kids Smart Electric Toothbrush market by product type, application, key manufacturers and key regions and countries.
Segmentation by Type:
Wired Charging
Wireless Charging
Segmentation by Brushing Technology:
Soft Bristle Brush Head
Extra-soft Bristle Brush Head
Segmentation by Brush Head Design:
Rotary Electric Toothbrush
Sonic Electric Toothbrush
Micro-Vibration Toothbrush
Segmentation by Application:
Toddler Electric Toothbrush (1–3 Years)
Kids Electric Toothbrush (3–6 Years)
Children Electric Toothbrush (6–12 Years)
This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries
The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Colgate
FOREO
Brush Baby
Sunstar
Oclean
Philips
Oral-B
Fairywill
Darlie
FiliX
Xiaomi Soocas
Huawei
Saky
Usmile
BAIR
Babysmile
Brusheez
Key Questions Addressed in this Report
What is the 10-year outlook for the global Kids Smart Electric Toothbrush market?
What factors are driving Kids Smart Electric Toothbrush market growth, globally and by region?
Which technologies are poised for the fastest growth by market and region?
How do Kids Smart Electric Toothbrush market opportunities vary by end market size?
How does Kids Smart Electric Toothbrush break out by Type, by Application?
Please note: The report will take approximately 2 business days to prepare and deliver.
Table of Contents
137 Pages
- *This is a tentative TOC and the final deliverable is subject to change.*
- 1 Scope of the Report
- 2 Executive Summary
- 3 Global by Company
- 4 World Historic Review for Kids Smart Electric Toothbrush by Geographic Region
- 5 Americas
- 6 APAC
- 7 Europe
- 8 Middle East & Africa
- 9 Market Drivers, Challenges and Trends
- 10 Manufacturing Cost Structure Analysis
- 11 Marketing, Distributors and Customer
- 12 World Forecast Review for Kids Smart Electric Toothbrush by Geographic Region
- 13 Key Players Analysis
- 14 Research Findings and Conclusion
Pricing
Currency Rates
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