Global IP Plush Toy Market Growth 2025-2031

The global IP Plush Toy market size is predicted to grow from US$ 5169 million in 2025 to US$ 8583 million in 2031; it is expected to grow at a CAGR of 8.8% from 2025 to 2031.

An IP plush toy is a stuffed toy designed and crafted based on characters from well-known intellectual properties (IP), typically made with soft fabrics and high-quality fillings, featuring highly detailed and accurate designs with a delicate touch, perfectly capturing the unique charm and emotional value of the IP characters. According to POP-MART's 2024 annual financial report, plush toy revenue surged by 1,289% year-over-year, with "Genration Z" (kidults) emerging as a significant customer segment in the toy market beyond just children. IP plush toys not only serve as comforting companions that bring warmth and a sense of healing but also, through the stories and cultural significance tied to their IPs, offer an emotional connection and sense of identity that surpasses ordinary plush toys. With their exquisite appearance, cozy texture, and resonance with IP fans, they fulfill a multifaceted superiority, meeting users' needs for aesthetics, emotion, and collectibility.

United States market for IP Plush Toy is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

China market for IP Plush Toy is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Europe market for IP Plush Toy is estimated to increase from US$ million in 2024 to US$ million by 2031, at a CAGR of % from 2025 through 2031.

Global key IP Plush Toy players cover Kidrobot, Mattel, BANDAI, SANRIO, Disney, etc. In terms of revenue, the global two largest companies occupied for a share nearly % in 2024.

LP Information, Inc. (LPI) ' newest research report, the “IP Plush Toy Industry Forecast” looks at past sales and reviews total world IP Plush Toy sales in 2024, providing a comprehensive analysis by region and market sector of projected IP Plush Toy sales for 2025 through 2031. With IP Plush Toy sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world IP Plush Toy industry.

This Insight Report provides a comprehensive analysis of the global IP Plush Toy landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyzes the strategies of leading global companies with a focus on IP Plush Toy portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global IP Plush Toy market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for IP Plush Toy and breaks down the forecast by Type, by Application, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global IP Plush Toy.

This report presents a comprehensive overview, market shares, and growth opportunities of IP Plush Toy market by product type, application, key manufacturers and key regions and countries.

Segmentation by Type:
Authorized IP
Owned IP

Segmentation by Application:
Online Sale
Offline Sale

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analysing the company's coverage, product portfolio, its market penetration.
Kidrobot
Mattel
BANDAI
SANRIO
Disney
POP-MART
Jellycat
TOPTOY
Guangzhou Clever Idea Culture Science and Technology
Hangzhou TNT SPACE
Zhongshan Chengxin Cultural and Creative

Key Questions Addressed in this Report

What is the 10-year outlook for the global IP Plush Toy market?

What factors are driving IP Plush Toy market growth, globally and by region?

Which technologies are poised for the fastest growth by market and region?

How do IP Plush Toy market opportunities vary by end market size?

How does IP Plush Toy break out by Type, by Application?

Please note: The report will take approximately 2 business days to prepare and deliver.