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Tissue and Hygiene in Kazakhstan

Publisher Euromonitor International
Published Mar 10, 2023
Length 47 Pages
SKU # EP17849098

Description

Tissue and Hygiene in Kazakhstan

Kazakhstan has strong trade links with Russia in particular and its war in Ukraine negatively impacted the economy and led to high inflation. While skyrocketing international oil and gas prices boosted the local economy, its usual outflow to the global market through Russia was disrupted and its energy sector had to look for other alternatives. As a result, the economy did not reap as much benefits as would be expected from rising oil and gas prices and inflation was significant. There were also...

Euromonitor International's Tissue and Hygiene in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

47 Pages
Tissue and Hygiene in Kazakhstan
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN KAZAKHSTAN
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 1 Birth Rates 2017-2022
Table 2 Infant Population 2017-2022
Table 3 Female Population by Age 2017-2022
Table 4 Total Population by Age 2017-2022
Table 5 Households 2017-2022
Table 6 Forecast Infant Population 2022-2027
Table 7 Forecast Female Population by Age 2022-2027
Table 8 Forecast Total Population by Age 2022-2027
Table 9 Forecast Households 2022-2027
MARKET DATA
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources
SANITARY PROTECTION IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth in spite of inflation
Procter & Gamble gain further value share as Kimberly-Clark hit with supply disruptions
Always brand extends to pantyliners
PROSPECTS AND OPPORTUNITIES
Little innovation over forecast period
Value key driver of sales over forecast period
Consumers increasingly consider the impact on the environment
CATEGORY DATA
Table 18 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 19 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 20 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 21 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 22 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 23 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Slight volume decline in 2022
High degree of trading down as inflation bites
Disposable pants increasingly popular
PROSPECTS AND OPPORTUNITIES
Muted constant value growth over forecast period
Value key driver of sales over forecast period
Sustainability a growing concern over forecast period
CATEGORY DATA
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Moderate volume growth in spite of high inflation
Degree of trading down
Consumers favour heavy/moderate incontinence pads
PROSPECTS AND OPPORTUNITIES
Rosy outlook over forecast period
Trading down behaviour possible
Players look for ways to minimise potential purchasing embarrassment
CATEGORY DATA
Table 30 Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
RX/REIMBURSEMENT ADULT INCONTINENCE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Volume growth driven by ageing population
Economic uncertainty leads to reduced public funding
Heavy/moderate incontinence pads favoured
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Increasing pressure on public finances
Pandemic leads to increased health awareness
CATEGORY DATA
Table 54 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022
Table 56 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2022-2027
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2022-2027
WIPES IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy volume growth in spite of inflation
More affordable brands have significant foothold
Baby wipes continues to account for most value sales
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period
Growing interest in niche products
Sustainability comes to the fore again over forecast period
CATEGORY DATA
Table 36 Retail Sales of Wipes by Category: Value 2017-2022
Table 37 Retail Sales of Wipes by Category: % Value Growth 2017-2022
Table 38 NBO Company Shares of Retail Wipes: % Value 2018-2022
Table 39 LBN Brand Shares of Retail Wipes: % Value 2019-2022
Table 40 Forecast Retail Sales of Wipes by Category: Value 2022-2027
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Minimal volume growth, as inflation bites
Local company Karina strengthens its leadership position
Toilet paper dominates sales
PROSPECTS AND OPPORTUNITIES
Moderate constant value growth over forecast period supported by growing population
Affordability will drive value sales
Sustainability concerns may dampen volume growth
CATEGORY DATA
Table 42 Retail Sales of Tissue by Category: Value 2017-2022
Table 43 Retail Sales of Tissue by Category: % Value Growth 2017-2022
Table 44 NBO Company Shares of Retail Tissue: % Value 2018-2022
Table 45 LBN Brand Shares of Retail Tissue: % Value 2019-2022
Table 46 Forecast Retail Sales of Tissue by Category: Value 2022-2027
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN KAZAKHSTAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Healthy increase in volume sales, as society opens up
Reduced funding for public health programmes
AFH toilet paper remains the dominant product.
PROSPECTS AND OPPORTUNITIES
Domestic tourism will support away-from-home tissue in particular
Significant potential for growth within away-from home adult incontinence
Sustainability concerns dampen volume sales
CATEGORY DATA
Table 48 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 49 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 50 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
Table 51 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
Table 52 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
Table 53 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027

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