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The Coca-Cola Company - Digital Transformation Strategies

Publisher GlobalData
Published Mar 18, 2024
Length 31 Pages
SKU # GBDT18941798

Description

The Coca-Cola Company - Digital Transformation Strategies Summary The Coca-Cola Company (Coca-Cola) is a producer, distributor and marketer of non-alcoholic beverages. The company’s product portfolio comprises sparkling beverages and a variety of still beverages, including juices and juice drinks, waters, enhanced waters, ready-to-drink teas and coffees, and energy and sports drinks. It markets beverages under Sprite, Coca-Cola Zero, Diet Coke, Fanta, Glaceau, Vitamin Water, Powerade, Dasani, Fuze Tea, Minute Maid, Simply, Georgia, and Del Valle brand names. Coca-Cola sells products to independent bottling partners, distributors, wholesalers, and retailers. Coca-Cola’s operational structure includes four geographic operating segments: Europe, the Middle East & Africa, Latin America, North America, and Asia-Pacific. The non-geographic segments of Global Ventures and Bottling Investments Group (BIG) are also included in the company's reporting structure. The report provides information and insights into Coca-Cola's tech activities, including - - Insights of its digital transformation strategies and innovation programs - Overview of technology initiatives covering partnerships, product launches and acquisitions - Insights on each technology initiative including technology theme, objective, and benefits - Details of estimated ICT budgets and major ICT contracts Scope - As part of its digital transformation journey, Coca-Cola implemented Microsoft Azure to cut costs, enhance operations, and safeguard sensitive data. - The company is utilizing big data analytics and AI algorithms to ensure the seamless functioning of its assets. For instance, Coca-Cola China uses Clobotics’ SmartView solution, which leverages computer vision and machine learning technologies to capture cooler data for ensuring their seamless functioning and safety. - Coca-Cola, in partnership with SandStar, a retail technology provider, designed an intelligent retail lounge in China that uses AI to collect consumer data through interactive experiences. - Coca-Cola is providing personalized marketing strategies tailored to individual consumer preferences by consolidating regional customer data platforms into a unified view to deliver real-time insights globally. Reasons to Buy - Gain insights into Coca-Cola's tech operations. - Gain insights into its tech strategies and innovation initiatives. - Gain insights into its technology themes under focus. - Gain insights into various product launches, partnerships and acquisition strategies.

Table of Contents

31 Pages
Overview
Digital Transformation Strategy
Accelerators, Incubators, and Other Innovation Programs
Technology Focus
Technology Initiatives
Venture Arm: Amatil X Ventures
Investment
Acquisitions
Partnership, Investment, & Acquisition Network Map
ICT Budget and Contracts
Key Executives
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