Global Film and Animation Licensing Market Growth (Status and Outlook) 2025-2031

The global Film and Animation Licensing market size is predicted to grow from US$ 107270 million in 2025 to US$ 158770 million in 2031; it is expected to grow at a CAGR of 6.8% from 2025 to 2031.

Film and animation licensing refers to the legal agreements and rights granted to individuals or businesses to use, distribute, reproduce, or merchandise film, television, and animated content. These licenses cover intellectual property such as characters, storylines, music, and branding elements.

The global film and animation licensing market has continued to grow in recent years, mainly due to the rise of streaming platforms, the increasing demand for high-quality content among consumers, and the rapid development of emerging markets.

Regional analysis:

As the world's largest film and animation market, North America has a mature industrial chain and a large consumer group, and the size of the licensing market is far ahead. Giants such as Disney, Warner Bros., and Universal Pictures dominate. The European market is centered on countries such as Britain, France, and Germany, with a long history of animation and rich cultural heritage. In recent years, the local animation industry in Europe has developed rapidly, and a number of excellent animation studios and works have emerged. The Asia-Pacific region is the fastest growing film and animation market in the world, with countries such as China, Japan, and South Korea performing particularly well. China has a huge market size and rapidly growing consumption capacity, while Japan is renowned worldwide for its unique animation culture.

Market competition analysis:

The film and animation licensing market is highly competitive, and Hollywood giants have rich IP resources and strong brand influence, and dominate the licensing market. Local animation companies in China, Japan, South Korea and other countries have developed rapidly in recent years, and have gradually occupied a place in the licensing market with their deep understanding of local culture and innovative spirit.

Market development opportunities and risks:

The rapid development of streaming platforms has brought new growth points to the film and animation licensing market. The rise of emerging markets has provided a broad space for the development of the licensing market. Technological progress has provided more possibilities for innovation in licensing models, such as virtual image licensing and digital collection licensing. Market competition has intensified, licensing fees have risen, and profit margins have been squeezed. Piracy and infringement problems still exist, causing a certain impact on the licensing market. The increasing uncertainty in the global economic situation may affect consumers' willingness to consume licensed products.

LPI (LP Information)' newest research report, the “Film and Animation Licensing Industry Forecast” looks at past sales and reviews total world Film and Animation Licensing sales in 2024, providing a comprehensive analysis by region and market sector of projected Film and Animation Licensing sales for 2025 through 2031. With Film and Animation Licensing sales broken down by region, market sector and sub-sector, this report provides a detailed analysis in US$ millions of the world Film and Animation Licensing industry.

This Insight Report provides a comprehensive analysis of the global Film and Animation Licensing landscape and highlights key trends related to product segmentation, company formation, revenue, and market share, latest development, and M&A activity. This report also analyses the strategies of leading global companies with a focus on Film and Animation Licensing portfolios and capabilities, market entry strategies, market positions, and geographic footprints, to better understand these firms’ unique position in an accelerating global Film and Animation Licensing market.

This Insight Report evaluates the key market trends, drivers, and affecting factors shaping the global outlook for Film and Animation Licensing and breaks down the forecast by Licensing Type, by Merchandise Type, geography, and market size to highlight emerging pockets of opportunity. With a transparent methodology based on hundreds of bottom-up qualitative and quantitative market inputs, this study forecast offers a highly nuanced view of the current state and future trajectory in the global Film and Animation Licensing.

This report presents a comprehensive overview, market shares, and growth opportunities of Film and Animation Licensing market by product type, application, key players and key regions and countries.

Segmentation by Licensing Type:
Film Licensing
Animation Licensing

Segmentation by Merchandise Type:
Toys
Apparel
Entertainment & Media
Home Products
Others

This report also splits the market by region:
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The below companies that are profiled have been selected based on inputs gathered from primary experts and analyzing the company's coverage, product portfolio, its market penetration.
The Walt Disney Company
Warner Bros. Discovery
NBCUniversal
The Pokémon Company
Paramount
TOEI ANIMATION CO
Wild Brain
Sony
Spin Master
SEGA Corporation
Toho
Alpha Group

Please note: The report will take approximately 2 business days to prepare and deliver.